"Marketing" is just a really serious sounding word that means: inviting people to your party. This episode is chock full of things you likely haven't considered yet when it comes to marketing your business online, like: what kind of party are you throwing? Who's invited? What are we wearing!? And- what's the point? Now, in real life, you can throw a party for no reason at all. In business, however, you'll want to make sure there's a point. We also dive into some potential blind spots when it comes to your content that, once you're aware of some of these potential blind spots, your marketing will improve!