Biz & Booze

Biz & Booze

By Laura MarkzBusinessMarketing
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Biz & Booze episodes

  • A new startup framework to land on your million dollar biz idea
    This week’s episode of Biz & Booze is an extra special one… I’m unveiling my brand new startup framework designed to help YOU come up with your million dollar business idea.    Already have a business or know what type of business you want to start? Awesome. This will help you validate that that IS in fact the best business for you.    What type of business you start is MASSIVELY underrated. and the reason most entrepreneurs set themselves up for failure before they even start! They start something simply for the wrong reasons. Or they focus on their audience FIRST instead of prioritizing what makes sense for THEM and what it is THEY want. Yea, you heard that right!   And this episode is actually pulled from my brand new Free Training for new and aspiring entrepreneurs!   If you want to get access to the FULL training where I…
    • dive even deeper into this framework
    • take you through my blueprint for getting your business off the ground in just 6 weeks (& two to make money from it!)
    • PLUS pull back the curtain on a creative business funding hack to launch and grow your business without spending a ton of money or needing investors
      ...then head to lauramarkz.com/startuptraining to access it!   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/47   SIGN UP FOR THE TRAINING: www.lauramarkz.com/startuptraining
    16 min
  • 4-Step Process for Identifying Your Niche & Target Audience
    Marketing rule #1: If you’re marketing to everything, you’re marketing to no one.   Similarly if you’re trying to solve too many problems, you’re solving no problems.   One of the biggest factors in your success as a business owner is how well you’ve nailed down your niche and the target audience you’re looking to serve.    By niching down, this allows you to be focused and clear with your message and content, as well as set your business up for success by eliminating your competition.   In this episode of Biz & Booze, I’m going to be taking you through my 4-step process for doing this, including a free guide, so you can take action right away.   EPISODE FREEBIES: www.lauramarkz.com/niche    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/46
    20 min
  • Becoming Your Own Boss: How to Stop Dreaming & Get Started
    If you are someone who has been thinking about or wanting to start your own business, but haven’t… OR someone who has kind of started your own thing, but not really… Like you’ve dipped your toe in or you’ve dabbled in a side hustle that’s more of a hobby that you haven’t gotten fully off the ground yet, then this episode was MADE FOR YOU.   In this episode of Biz & Booze, I am giving you a pep talk, actionable tips and, of course, some liquid courage to finally GET STARTED.    To stop simply dreaming. To stop waiting for things to be perfect. To stop waiting until you have the perfect idea. To stop waiting until you have more time or more money or more followers or more balls or more years under your belt.    To just get it going! It’s time to be your own boss and live yo best life.   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/45
    19 min
  • 6 Surprising Pitfalls of Entrepreneurs & How to Avoid Them
    Alright, so most entrepreneurs, me included, get their crocks knocked off by content that includes tangible tactics and strategies that they can apply to their business to get RESULTS. We think, ok... If I know WHAT to do, then I can most definitely do it. And once I do, I’m going to be rocking’ and rollin’… customers just comin’ at me hot, as I climb to the top.   But then WHAM, all these intangible roadblocks just unexpectedly smack you across the face. Things you never saw coming. And you’re like hot damn! Why is this so hard? Why am I not rolling in the dough, yet? Why is this taking so long? Maybe I’m NOT cut out for this?   These things are known as MINDSET blocks. You know, the shit you think is all fluff and you don’t care about until you realize how much it really is holding you back from getting what it is you want.   So in today’s episode, I’m here to help you get ahead of these things. Or if you’re already being affected by them, how to identify what’s holding you back from success, and overcome them.
    26 min
  • Elevating Your Business Through Personal Branding (Sneak Preview)

    Hey party people! I got something totally different and exciting for you this week! A happy hour with my girls Dev, Tash & Jess from the Shi(f)t Happens podcast. This conversation is raw, motivational, and of course, fun. Literally, you will feel like you are at happy hour with us. These girls are absolutely amazing and we get into topics I’ve never covered on the podcast before… from an inside look into building my own brand and business (Did you know I actually contemplated being a mom blogger!? That would have been a disaster… I’m totally a B- mom, I’m not even good at it), my top tips for starting out online, my unedited opinion on what it takes to ACTUALLY be successful as an entrepreneur (which is most definitely not what you think), some embarrassing and hilarious confessions, and more. You will love this, guys. Definitely worth the listen!  In their words: It’s just a great reminder that your business can be fun while also making an impact, and that’s something we can all cheers to. Listen in for a sneak peek clip, and head to https://podcasts.apple.com/us/podcast/elevating-your-business-through-personal-branding-online/id1457631125?i=1000485602417 for the full episode Or over to their Instagram @shifthappenspod where they link to it from their bio.

    8 min
  • 4 Strategies for Marketing Your Biz During an Election Period
    Warning: You’re in trouble if you’re planning on promoting or launching anything from Sep - Nov this year… Because you’re going to be competing with $6 Billion in political advertising spend, causing ad costs to skyrocket.   But I got some tricks up my sleeve to adjust your marketing strategy to avoid getting affected during this time!   And I’m sharing them in this week’s episode of Biz & Booze!   ~4 Strategies for Marketing Your Biz During an Election Period~   From utilizing special targeting on Facebook ads, to search ad campaigns, to avoiding paid ads all-together, these strategies will help keep your ad costs down, and increase your visibility amongst your target audience.   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/42
    16 min
  • My Top Time & Project Management Hacks
    You ready to hack your way through the remainder of 2020?   In this episode of Biz & Booze, I’m going to give you my top hacks to help you better manage your projects and your time, so that you can accomplish more and accomplish more BETTER.   From how I plan my weeks out, my approach for tackling large projects, the trick to conquering mom brain 🤦🏻‍♀️ and my favorite productivity tools, I’ve got you covered.   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/41
    23 min
  • A Step-by-step Mid-Year Planning Sesh
    Are you ready to say F you to the first half of 2020 and F yea to the back half?   So yea, the first 6 months of this year didn’t go exactly as planned… to say the least.   If you’re feeling discouraged about how this year has gone so far, then you’re going to love this episode.   This week on Biz & Booze, I’m helping you turn things around with a step-by-step mid-year planning sesh, so you can have a kick ass 2020.5!    Plus, I put together a free planning guide to go along with the episode!   You ready to ring in the new (half) year?!     EPISODE FREEBIES: www.lauramarkz.com/planningguide    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/40
    24 min
  • Your Blog Post Checklist: Critical Steps AFTER You Post
    Are you ready to take your blogging to the next level!? Are you ready increase the visibility of your content, increase engagement with your content, and ultimately have a greater ROI on your content?   Then you’re going to love this episode. This is part 2 of a special 2 part series all around how to get the most out of the content you’re creating as a business, specifically your blog. But it applies to any content you’re creating if it’s a podcast or video series, whatever.    This week on Biz & Booze, I will be taking you through all the things you should be doing AFTER you publish that content.    Because believe it or not, what you do after you hit publish is even more important than what you do before, when it comes to getting your content seen by your target audience.   Also, as a part of this series, I put together a Blog Post Checklist for you. So every time you make a post to your blog, you can use this checklist as a reference to make sure you’re getting the biggest return for your efforts.   EPISODE FREEBIES: www.lauramarkz.com/blogchecklist    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramark.com/39
    15 min
  • Your Blog Post Checklist: What To Do BEFORE You Post
    Want to know how to dramatically increase the visibility of your blog content?   Running a successful blog isn’t just about great writing.   If you REALLY want to get traction with incoming traffic, there are a few things you’re going to want to do before and after you publish your content.   So in this week’s episode of Biz & Booze, Part 1 of my 2-part series on blogging secrets, I’m taking you through the top things you need to do BEFORE you publish your blog post to your website.   And as a part of this 2-part series on blog content, I've put together a free Blog Post Checklist for you that you can keep handy as you go through this process for your own blog!   EPISODE FREEBIES: www.lauramarkz.com/blogchecklist    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/38
    20 min

About Biz & Booze

From the publisher's feed

Welcome to the Biz and Booze podcast: a weekly happy hour to help you start and grow your dream business. Each week, host Laura Markz, a former online strategy executive and business owner, shares what she's learned from over a decade of experience successfully building businesses online… over some beverages, of course. Consider this a modern-take on biz school served up as a playful happy hour.