Biz & Booze

We are currently in a worldwide quarantine for the Coronavirus. But when life gives you lemons… Or in this case, when life gives you Corona… You garnish it with a lime and have a happy hour!   If you’re ready for a pep talk to help you get out of your funk and into a hot streak, you’re going to love this episode! Because this one is all about lifting you up, finding the silver lining in tough times, and helping you turn this year around :)   EPISODE FREEBIE: www.lauramarkz.com/2020challengehub   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/27

Not to intimidate you or anything… Buuut your welcome sequence, the series of emails you send to your new subscribers, is going to make or break your entire relationship with those on the receiving end. This is the moment of truth. The moment you’ve been waiting for. You have the stage and the attention of your ideal customers, so what are you going to do? Well, ya better be showing up with somethin’ real special (and well thought out), because if you’re not exceeding their expectations, you’re going to fall into the black hole of emails, never to be opened again.   In this episode of Biz & Booze, I’ve outlined the key things you need to know when you’re crafting your email welcome series. These tips will open up the door to a beautiful relationship with your subscribers, so that you can build trust and brand affinity, and ultimately convert them into paying customers.   And to help you execute against each of these tips to create an AMAZING welcome email series, I created a super helpful free workbook: The Welcome Email Series Workbook.   EPISODE FREEBIE: www.lauramarkz.com/welcomeseries      BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/26

I am taking you through the TOP 7 strategies I am implementing in my business in 2020 from the biggest leaders in the industry. In addition to shaping the trajectory of my business moving forward, and making a much larger impact to those I’m serving, I’m also banking on these to bringing in thousands and thousands of dollars into my business this year.   So why should you care? So that you can come with me on the ride to massive success! These are strategies that you should consider adding into your business as well! Even if you’re just starting out, you’re for sure going to walk away with some great ideas for this year.   EPISODE FREEBIE: www.lauramarkz.com/messenger     BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/25

By now you’ve caught on to the fact that email is kind of a big deal. And the bigger your email list is, the bigger deal it is. In fact, because of the return potential, people are becoming obsessed with growing their lists.    There’s a lot of content out there on tactics you can pursue to get subscribers, but it’s difficult to weed through the noise. A lot of what’s out there won’t give you the growth you’re looking for. Or it costs more than you’re willing to invest at this stage in your business. Or it may get you opt-ins, but with subscribers that don’t represent your ideal customer… and therefore won’t pay off for your blog or business in the long run.   I’m here to weed through the noise and simplify the complex. I’ve done my due diligence to identify what the BEST and most up-to-date ways are to easily, quickly and cheaply grow your list full of high-quality leads that actually align with your target audience. So if you realize the benefit of email and are looking for where to focus your attention to get the subscribers of your dreams, look no further than THIS Biz & Booze episode.   EPISODE FREEBIE: www.lauramarkz.com/leadpages   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/24

In this episode, things are getting crazy. I am taking you through my top 3 Facebook ad hacks that’ll make Zuckerberg your new BFF. Umm yeaaaa. I will be taking you through some wild n crazy ninja tricks to help make your ads more appealing to your target PLUS get them favored by the Facebook ads platform… increasing reach and engagement, improving performance and driving down costs.   You’ll walk away from this episode with some pretty groundbreaking stuff that you’ve likely never heard before and will put you at a HUGE competitive advantage…   You are going to learn stuff that will blow your mind… Stuff that plays to the algorithm biases and human behavior. This isn’t mainstream stuff. Most people running ads have no idea about what I’m going to take you through. These truly innovative techniques will empower you to leverage the Facebook platform in ways you never thought possible. As well as garner the attention of those you’re looking to attract.   EPISODE FREEBIE: www.lauramarkz.com/facebookadhacks     BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/23

When it comes to marketing your business online, I know that the word FREE always lights people up. Which I get... Lights me up too obvi. BUT I promise you… that the immediate and significant RESULTS you can gain from paid ads will light you up just as much, if not even more.   Paid ads can offer you quick, hyper-targeted growth with little effort. It IS the quickest and most effective way to get in front of the largest number of people that tightly match your ideal target audience, and requires the LEAST amount of effort to see IMMEDIATE results.   And although there are a lot of options out there for running paid ads, and more specifically paid ads online, such as Google, YouTube, LinkedIn, Pinterest and more, FACEBOOK is hands down the best place for you to start.    Why? Well in this episode of Biz & Booze, part 1 of a 2-part series on Facebook ads, I’m walking you through why.   And when you walk away from this understanding the HUGE value running Facebook ads can bring to your business’s success, most specifically your bottom line…    You’ll then want to join me for next week, where I will be covering my top 3 Facebook ad hacks that’ll make Zuckerberg your new BFF! This includes some crazy tricks you’ve likely never heard of anywhere else, so you’ll want to be sure you tune in for that as well!    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/22

It’s pretty crazy how far technology has come and how much of our time is spent interacting with others through devices instead of in real life (IRL). With all the things made possible through technology, the need for human interaction has fallen, but the desire for it has only gotten stronger. People crave connections. There’s this inherent need in all of us to feel like we’re a part of a community, to find similarities between us and those we look up to, and to seek what’s living and breathing behind every business.   Not only that, there’s some stiff competition out there, and you’re going to find it nearly impossible to differentiate on your product or service alone. People make decisions based on emotions, not logic, and on feelings, not features. In other words, they’re more likely to make their purchase decision based off of your brand, not what your business is selling. With that, the need for building a brand behind (or actually, in front of) your business is critical.   So how do even go about doing that? In this episode of Biz & Booze, I’m taking you through steps you should take in order to build a popular brand online that people will crave to connect with, and most importantly buy from.   And to help you execute against these steps and build out your own popular brand, I created a super helpful free workbook: The Brand Building Workbook. You can access this and everything I cover in this episode at lauramarkz.com/brand.   EPISODE FREEBIE: www.lauramarkz.com/brand     BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/21

We all want to look like the badass boss we know deep down we are, but how do we do it!? How do we spit some mad game to make ourselves and our business look more legit, more credible, and irresistible AF to our target audience, so they truly trust and believe in the value we provide, and actually take action?   In this episode of Biz & Booze, I’m taking you through 8 creative ways to establish immediate credibility for you and your biz.   Also known as proof points…  These are things that help build trust in you and trust in what you’re offering them by incorporating them into everything you put out there.   And to help bring these to life, I’ll be sharing some super inspirational examples of how other businesses are leveraging these, which you can access at lauramarkz.com/20.   You’re going to walk away with some tactics that you can apply for your business RIGHT AWAY to build trust, establish credibility, and ultimately drive more sales… Regardless of which stage you’re at in your business.   EPISODE FREEBIE: www.lauramarkz.com/toolkit, www.lauramarkz.com/stocklane   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/20

Imagine you're at a networking event and someone BIG walks up to you, makes an introduction, and asks the dreaded million dollar question: What do you do?   Do you start sweating profusely as you try to figure out how to explain something that they “would never understand"? Do you jumble over your words as you rattle on about the different parts of your business? Do you tell a drawn out story justifying all the time you spend on social media?   OR do you have the perfect, 10 second pitch that clearly explains what your business is, who it serves and the problem you solve?   Well, in this episode of Biz & Booze, I’m teaching you how to come up with your perfect pitch.   And not just any old elevator pitch… How to craft your perfect pitch as a business owner or new entrepreneur.   You are going to walk away knowing exactly how to respond next time someone asks you this… In a way that leaves them wildly impressed.   And more importantly, you’re going to have the messaging you need to start clearly communicating this to all your prospective clients or customers, making it much more compelling and easy to do business with you.   EPISODE FREEBIE: www.lauramarkz.com/pitch    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/19

Knowledge is power, baby!! Especially as an entrepreneur… because when you run your own business, investing in yourself IS investing in your business.    In this hyper competitive environment… where you are calling all the shots, the knowledge and information you have can make or break the success of your business!   But we’re all busy AF, right!? So how in the F do people expect you to consume all this amazing content out there while keeping our businesses running, our homes Marie Kondo’d, and our kids and social life alive!? Not to mention #selfcare, ammi right!?   There is just not enough time in the day to read every book, keep up with every podcast, and watch every video I have piled up in my saves on Facebook and Instagram, right!?   WRONG. I totally understand the feeling. As a mom and business owner, I’m in the same boat as you. But you know what? I read 2 books every single month! And I consume on average 2 podcast episodes and a video a day. Not to mention my addiction to reality TV, but that’s besides the point…   So how do I do it!? Well, first, I make my self-development a personal priority. But even more importantly, I hack the shit out of my content consumption, making it possible for me to take in far more content than most Gen Z’ers.    And in this episode of Biz & Booze, I’m walking you through my top hacks, so you can keep the benefits of all the information you have at your fingertips… So whether you want to become THE expert in your area, learn a new skill, grow a wildly successful business or just straight up be the best damn version of yourself… You will now have the time to soak up all the info you need to hit your goals.    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/18