Biz & Booze

Biz & Booze

By Laura MarkzBusinessMarketing
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Biz & Booze episodes

  • The First 3 Steps You Should Take to Find Success Online
    Looking back on my journey in getting my business up and running online, because of my background, I was at an advantage. I knew how to successfully build and grow all kinds businesses online. But you know what? I was still all over the damn place… trying to do all the things. Only to realize I’m not Nike. (womp womp) I had to take a step back. I may have gigantic goals, but I am one person, with a tiny budget, and a baby… so clearly not enough hours in the day.   Looking back, I was far too hasty, took on way too much, wasted a lot of time on things that weren’t that important, and I did a lot of things “out of order.” All of this distracted me from what truly was important, causing me to miss critical steps along the way, run into roadblocks I could have otherwise avoided, and heartbreakingly throw my small budget at things that didn’t offer the return I expected.   And since my time is much more important than money, the biggest heartbreaker was that it slowed me  down from my goal for world domination. Which is what inspired me to do this video. Because I’ve got it all figured out now. I am finally on track. And I want to give other entrepreneurs and small business owners the clear path I didn’t have.   So if I were just getting started online today, there are three critical steps I would take FIRST in order to set myself and my business up for success.    I am going to take you through each of them right now in this episode, and then I’ve taken things a step further by building out: The Ultimate Online Growth Starter Kit. In this FREE Starter Kit, I walk you through tackling each of these steps… What questions you need to answer, what information you need to gather, and how to get these done RIGHT in order to give you the rock solid foundation you need to accelerate your business’s growth online.   So be sure to grab it!   EPISODE FREEBIE: www.lauramarkz.com/starterkit     BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/7
    15 min
  • Get More Out of Your Marketing by Spending LESS
    Spending money as an entrepreneur or small business owner can be a tough pill to swallow… especially if you’re just starting out. Your goal is to have money flowing in, not flowing out, right!? RIGHT.   Although I am a huge advocate of making smart investments in yourself and your business. Because let’s be real, time is far more valuable than money. And if you want to get ahead and get ahead fast, you’re going to need to invest in tools, education, etc. that are going to save you time and get you RESULTS… I am ALSO a huge fan of finding strategic ways to save the benjamins.   In this episode, I am going to explain my top four strategies to help you see higher returns on your marketing, all while spending less! (Cue emoji prayer hands)   EPISODE FREEBIES: www.lauramarkz.com/toolkit, www.lauramarkz.com/stocklane   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/6
    22 min
  • How to Pick the BEST Online Channels for Your Biz
    If you’re sick of spending all your time marketing your business online, and have little to show for it in terms of results for your business, then you’re gonna love this episode of Biz & Booze!   I’m about to un-confuse this whole mess for you. In this episode, I’m going to walk you through my 3-step process for identifying the top channels for you to invest in online.   And I have a super helpful free workbook to go along with this episode that includes easy-to-follow decision-making trees to hone in on what channels are going to maximize your online growth potential.   So you can drop all the other shit that’s wasting your time, money and energy, and begin to actually see substantial results for your business!   EPISODE FREEBIE: www.lauramarkz.com/findyourfocus    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/5
    21 min
  • Why NOW Is the Best Time to Find Success Online
    As an entrepreneur (or aspiring entrepreneur), have thoughts like these totally killed your buzz?
    • I don’t have enough time, money or resources to compete
    • I don’t have the technical expertise required to make it work. 
    • Or I’m too late… At this point, my industry and the online environment is just way too competitive for me to have any chance of finding success online
    If you answer yes to any of these, then you’re gonna wanna listen up, because in this episode of Biz & Booze, I am going to PROVE. YOU. WRONG. And get you so fired up about the potential.   Regardless of whether you run your own biz, or are looking to start one, do business online or in-person, or sell products or services, leveraging the online space to grow your business is more critical and more achievable than it’s ever been. You do not need big budgets. You do not need a team. You do not need to be techie. And you most definitely are NOT too late jumping in now.   We are on the verge of an exponential surge of people and capital into the online space. This year —RIGHT NOW— is actually the BEST time for you to take advantage of the online space to launch a business or take an existing one to new heights.   In this episode, I’m breaking it all down for you with some really exciting stats. Not only that, I'm gonna give you some of the tools you need to keep that buzz alive. I mean dream… keep that dream alive. And your buzz if you have one. Because YOLO.   EPISODE FREEBIE: www.lauramarkz.com/toolkit   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/4
    16 min
  • My 7 Fave Tools to Automate Your Online Marketing
    Marketing a business can be time-consuming and expensive… UNLESS you have the right tools to do all the hard work for you.   I don’t know about you, but I’m all about shortcuts. Not because I’m lazy per se, but because I’m a mom, I got a business to run, and I have an addiction to basically every show on Bravo. I barely have time to shower, let alone spend all day doing things I don’t have to. So yea, I’m all about maximizing my time AND outcomes. And am constantly on a mission to figure out how to get the most out by doing the least. And that is why I am so absolutely OBSESSED with streamlining and automating as much as I can when it comes to my business.   Whether you’re looking to automate your social media posts, easily build your own site and beautiful landing pages with absolutely zero coding or design experience, create a complex marketing automation campaign designed to nurture and convert leads on autopilot, or effectively manage projects with multiple team members from all over the country (or the world). UMM YES PLEASE 🙋🏻‍♀️. Seriously though, there’s basically a tool for everything (short of fetching my rosé)… Making online marketing more achievable and cost-effective than it’s ever been.   In this episode, you’re going to learn the 7 tools I am absolutely obsessed with right now that’ll put your online marketing on autopilot. So you can get more done, get more results for your biz, and get more alone time with your couch and your favorite binge-worthy series. #youdoyou   EPISODE FREEBIE: www.lauramarkz.com/toolkit   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/3
    18 min
  • 3 Strategies to Gain Massive Exposure Online
    Do you want to gain exposure amongst your target audience online, BUT you’re not sure how? Or you’re overwhelmed by all the options out there and you have no idea how to pick which makes the most sense for your business?   Then you’re gonna love this one, because I’m breaking down the three core strategies you can use to get in front of your target audience online, including the pros and cons of each, when it makes sense to pursue what, and some actionable tactics you can apply to your business today to finally get your name out there and get noticed.   EPISODE FREEBIE: www.lauramarkz.com/growthstrategies   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/2
    14 min
  • 6 Secrets to Become a Wildly Successful Entrepreneur
    FACT: The vast majority of entrepreneurs fail   Studies show that 50% of Millennials will make an entrepreneurial leap at some point in their lives. Yea, HALF of Millennials. But although the process of taking your life into your own hands, and defining your own path can be so rewarding (and so fricken fun), it’s not for the weak. Because here’s the honest truth… over 90% of those who make the leap FAIL.   So what separates the select few who find huge success from the large majority who eventually call it quits and go crawling back to a more traditional career path? I will tell you right now, it’s not what you think. It’s not intelligence. It’s not money. And it’s not who you know. YUP. The three things we traditionally perceive as the secrets to success are actually NOT.   In this episode, you’re gonna learn the 6 surprising secrets of the select few who become wildly successful. And you'll walk away with the tools you need to be among those select few. So you can set yourself up as your own boss… for life.   EPISODE FREEBIE: www.lauramarkz.com/success   BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/1
    23 min

About Biz & Booze

From the publisher's feed

Welcome to the Biz and Booze podcast: a weekly happy hour to help you start and grow your dream business. Each week, host Laura Markz, a former online strategy executive and business owner, shares what she's learned from over a decade of experience successfully building businesses online… over some beverages, of course. Consider this a modern-take on biz school served up as a playful happy hour.