The New World of Content and Content Distribution

Episode 75

with Michael Cooch of There San Diego

Mike Cooch is an entrepreneur and fast-growth CEO that has founded businesses in technology services, marketing services, digital publishing, and ecommerce. His businesses have been named to the INC Magazine List of Fastest Growing Companies, and were also nominated as a Best Place to Work in their respective cities.

Mike is incredibly passionate about entrepreneurship and the positive impact that business ownership can have on people, families, and communities, and he actively trains thousands of would-be entrepreneurs and business owners on how to high-growth sales and systems, business cultures, and operations.

Mike has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25 years running – go Beavers!), where he was a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business' at the MBA program, and also has a BS in Finance from Colorado .

Listen to this information-packed BizSoup Podcast Radio episode with Mike Cooch about the new world of content and content distribution.

Talking include:

●   How there is a new online entertainment resource: theresandiego.com.

●   Why social media is the new community newspaper.

●   How to use marketing to a viewership niche.

●   How advertising online is measurable, trackable, dynamic, and affordable.

Connect with Mike Cooch

Website

theresandiego.com

Twitter

@ThereSanDiego

Facebook

facebook.com/theresandiego

Instagram

@theresandiego

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Living Trusts, Land Trusts, LLC’s Explained

Episode 74

with Liran Aliav

Liran Aliav is an attorney providing legal services covering Estate Planning & Probate, Estate & Trust Litigation and Tax: Consumer and Real Estate: Consumer.

Liran Aliav, who practices law in Beverly Hills, California, was selected to Rising Stars for 2016 - 2020. This peer designation is awarded only to a select number of accomplished attorneys in each state. The Rising Stars selection process takes into account peer recognition, professional achievement in legal practice, and other cogent factors.

Prior to becoming an attorney, he studied at Loyola Law School Los Angeles. He graduated in 2013. After passing the bar exam, he was admitted to legal practice in 2013.

Listen to this information-packed BizSoup Podcast Radio episode with Liran Aliav about living trusts, land trusts, and LLCs.

Talking points include:

●   How a living trust works.

●   How to avoid probate.

●   How umbrella insurance works.

●   How to utilize land trusts.

Connect with Liran Aliav

Website

aliavlaw.com

Facebook

facebook.com/permalink.php?story_fbid=258378445543490&id=103134054401264

LinkedIn

linkedin.com/in/liran-aliav-esq-b0a52349/

YouTube

youtube.com/channel/UCxJbd2OAHLI_HuEZgsH_DHA

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Navigating Through the Perpetual E-Commerce Minefield

Episode 73

with Paul Rafelson

Paul Rafelson is an attorney who specializes in tax law issues. Paul spent over 12 years defending some of the largest companies in the world from some of the most complex tax matters, in almost every state, as he has spent a substantial amount of his career as in-house tax litigation counsel for some of the world’s largest companies, Microsoft, Walmart and General Electric.

Over the last year, Paul has also been leading the charge in the sales tax legal battle on behalf of online merchants, fighting to protect the constitutional rights of the merchant community, and insuring they didn’t fall victim to states like California, that are pursuing sellers for eight years of back taxes. As a part of his efforts, Paul helped form an online trade association called Online Merchants Guild, where he volunteers his time as the organization’s executive director. As executive director of OMG Paul wrote and submitted an amicus brief to the Supreme Court, bringing the online merchant perspective to the case, and through the organization is actively preparing to take further legal action that will help protect the constitutional rights of all merchants worldwide.

Listen to this information-packed BizSoup Podcast Radio episode with Paul Rafelson about navigating through the minefields in e-commerce.

Talking points include:

●   Why there are sales tax issues.

●   How you should sell your product independently.

●   Why trademarks are the underused form of intellectual property.

●   How to deal with Amazon.

Connect with Paul Rafelson

Website

ecomattorneys.com

Facebook

facebook.com/eComAttorneys

LinkedIn

linkedin.com/company/ecomattorneys

Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the Power of Today’s Security Systems for Small Business

Episode 72

with Howard Feldman

Howard Feldman, President, started installing alarms when he was 15 years old. Today with over 35 years of industry experience, he is a nationally recognized expert on alarm systems. He personally manages the day to day operations from the company’s San Diego headquarters.

For more than 30 continuous years Pioneer Security Systems has served the citizens of San Diego County. Since 1978, they have offered unmatched security products and services. Whatever your needs, Pioneer Security Systems provides quality commercial security products including access control and surveillance. They have partnered with First Alert Professional and Honeywell Security, the top producers of security equipment around the world. Together, they offer unparalleled service and the best that technology has to offer.

Pioneer security experts will evaluate your unique security needs, develop a plan to meet those needs, and select the equipment that can best serve your specific requirements. They pride themselves in keeping up with the ever-evolving, cutting-edge technology that is critical to providing the best possible protection. Trust is the most important component of any relationship, and they value the trust you

place in them when you select Pioneer Security to meet your security challenges.

Listen to this information-packed BizSoup Podcast Radio episode with Howard Feldman about the power of security systems for small businesses.

Talking points include:

● The difference between hardwired and wireless security systems.

● The difference between a human security guard and video cameras.

● The new innovations in security systems.

Connect with Howard Feldman

Website

pioneersecurity.com

Twitter

@securitypioneer

Facebook

facebook.com/Pioneer-Security-Inc-607049429397863

YouTube

youtube.com/channel/UC5IE96gQAYlcQhk5froB6aw

Learn more about your ad choices. Visit megaphone.fm/adchoices

John Van Zante, Following a Passion is Not Always About Following Money

BizSoup Podcast Radio Episode 071 with John DeBevoise

John Van Zante is currently the Public Relations Director at the Rancho Coastal Humane Society. RCHS is dedicated to the rescue and shelter of abandoned companion animals, encouraging adoptions into loving homes, and promoting humane ideals through education and community outreach. 

John was previously the Public Relations Manager for the Helen Woodward Animal Center. The Helen Woodward Animal Center is a unique, private, non-profit organization in San Diego County that, for over 40 years, has been committed to the philosophy of people helping animals and animals helping people. Located on 12 acres in Rancho Santa Fe, this nationally recognized Center provides a variety of services that benefit the community through educational and therapeutic programs for people, and humane care and adoption for animals. They are a no-kill facility that receives no government funding and relies heavily on tax-deductible contributions from private donors to continue our life-saving mission.

Listen to this information-packed BizSoup Podcast Radio episode with John Van Zante about directing the Rancho Coastal Humane Society.

Talking points include:

●   How one man’s love of animals became his career.

●   What the difference between profit and non-profit is.

●   Why it’s important to help families find the right pet.

●   How animal shelters should get creative with marketing. Puppies sell!

Connect with John Van Zante

Website

rchumanesociety.org

Facebook

facebook.com/rchumane

LinkedIn

linkedin.com/in/john-van-zante-75a06810

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent Wilsey, Investment Opportunities and 401K Dos and Don’ts for your Employees

BizSoup Podcast Radio Episode 070 with John DeBevoise

Brent Wilsey is a seasoned financial strategist with over 40 years of experience in the field. Brent currently owns and operates Wilsey Asset Management— through which he offers day-to-day investment guidance to both individual investors and corporations. A financial management veteran with nearly $250 million under management, Brent’s industry expertise, and credibility has made him a sought-after expert source with the media. He has frequently served as a guest commentator on national broadcast television and radio talk shows, including CNBC and Bloomberg.

Currently, Wilsey hosts 760AM-KFMB’s weekly Smart Investing program, which airs Saturdays at 8 am and Sundays at 5 pm. In addition, Brent penned a weekly newsletter for the San Diego Daily Transcript and continues to write a weekly newsletter, The Smart Investing Newsletter.

An accounting graduate of National University, Brent received his MBA degree from the same institution in 1986.

Listen to this information-packed BizSoup Podcast Radio episode with Brent Wilsey about investment opportunities for employees’ 401K.

Talking points include:

●   How to know if an investment property is a good idea.

●   Why you should know the difference between Fiduciary and Suitability.

●   How to diversify to yield long term results.

●   How to manage assets in a fluctuating market.

●   What the difference is between an institutional and private money manager.

Connect with Brent Wilsey

Website

wilseyassetmanagement.com

Twitter

@BrentWilsey

Facebook

facebook.com/wilseyassetmanagment

LinkedIn

linkedin.com/in/brentmwilsey

YouTube

youtube.com/user/smartinvestingrecap

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Kendra Dickson, Tradigital Marketing

BizSoup Podcast Radio Episode 069 with John DeBevoise

Kendra Dickson, CEO of Gold Buckle Barrel Horses, is a member of the Women’s Professional Rodeo Association (WPRA) and a 5-Time Texas Circuit Finals Qualifier. Kendra is the host of the Women’s Pro Rodeo Today Show on RFD-TV, and has at some of the largest WPRA rodeos in the United States, including Houston, Fort Worth, Denver, Austin and Sheridan.

A designer of her own line, Kendra’s “True Colors” apparel has been the winner of the Jerry Ann Taylor Best-Dressed Award at the Fort Worth Stock Show and Rodeo for six consecutive years. Kendra is owner of Gold Buckle Barrel Horses where she trains and sells barrel horses from prospect to pro level. With a heart for God and an eye for horses, Kendra Dickson, has been matching successful horse and rider teams since 2006.

Kendra’s signature training style is simple and straightforward, while focusing on a strong in horsemanship. She has developed her own line of bits as well as a saddle called “The Bullseye” that stacks cards in a rider’s favor with natural seat and feet placement.

Whether you are just starting out in the sport of barrel racing, have been competing your or are just getting back into the horse world after a long break, Kendra and her team can help you bond with the best horse within your preferred price range and ease the transition of new horse ownership.

Listen to this information-packed BizSoup Podcast Radio episode with Kendra Dickson about tradigital marketing.

Talking points include:

●   How digital marketing dynamics work.

●   Why there are advantages to traditional marketing.

●   How to get the most out of your investment.

●   Why working hard leads to getting paid.

Connect with Kendra Dickson

Website

goldbucklebarrelhorses.com

Facebook

facebook.com/kendra.dickson14

LinkedIn

linkedin.com/in/kendra-dickson-2889676

YouTube

youtube.com/channel/UCK2HlPtrrUgNit_MnBbwxIg

Learn more about your ad choices. Visit megaphone.fm/adchoices

Patricia Dukofsky and Danielle Richter, It’s Party Time! Stress reducing virtual Games for your Business and Tradeshows

BizSoup Podcast Radio Episode 068 with John DeBevoise

Patricia Dukofsky and her husband Gregg started Interactive Entertainment Group in 1989 with a mission to revolutionize the event industry with products and experiences that can’t be found anywhere else. Through her passion for planning and strategic management, IEG has grown from a team of two to over 100 employees nationwide, has been written up in countless publications, won Best New Product at IAAPA for its Virtual Graffiti Wall, and has been included in Inc. 5000’s list of Fastest Growing Companies in 2018, 2019 and 2020.

Danielle Richter is the Director of Event Experiences and oversees all aspects of event production for IEG clients, handling everything from sales and marketing to operations and management of 40+ employees. With over 18 years at IEG and over 10 years of event management experience, Danielle has built and maintained relationships with a prestigious roster of clients including American Express, Google, Microsoft, NFL, Nike, Amazon, Bloomingdales and more.

Listen to this information-packed BizSoup Podcast Radio episode with Patricia Dukofsky and Danielle Richter about using stress reducing virtual games for businesses and tradeshows.

Talking points include:

·        Why live fun and virtual fun are important.

·        How interactive fun is important for a healthy business.

·        Why holograms are a reality.

·        How Graffiti Wall offers unique and different marketing tools.

Connect with Interactive Entertainmet

Website

interactiveparty.com

Facebook

facebook.com/InteractiveEntertainmentGroup

LinkedIn

linkedin.com/company/interactiveentertaimentgroup

Learn more about your ad choices. Visit megaphone.fm/adchoices

Luke Ford, The Importance of an IT Helpdesk

BizSoup Podcast Radio Episode 067 with John DeBevoise 

Luke Ford founded My Computer Works (MCW) in 2005, and by 2014 the Scottsdale, Ariz.-based company was generating $4 million in annual revenue with 70 employees. MCW has achieved growth every year since its launch and Ford has never had to downsize his staff.

Ford’s inspiration for MCW struck in the mid-1990s when he was a sales executive at IBM. “My wife and I were trying to set up our desktop computer with AOL, and we almost killed each other because neither of us are technically oriented,” he says. At the time, IBM provided remote support for corporate clients’ mainframes and mid-range computers, and Ford envisioned a similar service for consumers. A realistic visionary, however, Ford knew he must wait for computers to become more entrenched in U.S. households before he could scratch his entrepreneurial itch.

Fast forward to today: MCW targets the SOHO (small office/home office) market, solving technology problems for real estate agents, CPAs, graphic designers and a score of other professionals who rely on their computers but don’t have a technology staff to turn to when issues arise. MCW services span the gamut from removing viruses and spyware infections to configuring software to installing new applications.

In the past couple of years, MCW has added onsite repair to its offerings, which now generate about 20 percent of its revenue. Other recent innovations include support services for Android and Apple smartphones and mobile devices. The company is national and has customers in every state.

Listen to this information-packed BizSoup Podcast Radio episode with Luke Ford about 

Talking points include:

·    Why you should always update your software.

·    How you need good malware protection on your computer.

·    Why you need to keep data remotely backed up.

·    How you shouldn’t open attachments if you don’t know what they are.

·    Why Cookies get such a bad rap.

Connect with Luke Ford

Website

 mycomputerworks.com

 Facebook

 facebook.com/mycomputerworks

 LinkedIn

 linkedin.com/in/mycomputerworks

Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Letourneau, The Entity Market: Knowing When, Where, and How to Incorporate

BizSoup Podcast Radio Episode 066 with John DeBevoise

Scott Letourneau started his own business in 1997. He took the usual path and went to his CPA, lawyer, and then financial advisor for advice. Every professional he asked had a different opinion on the best structure and approach. The mix of conflicting information out there can be overwhelming for anyone who is launching a new business venture. Scott’s search for a “business start-up store” kept leading me in circles.

Since Scott’s vision was to help others make their own business dreams a reality, he personally invested thousands of hours and hundreds of thousands of dollars in training and research. He started publishing articles on the pros and cons of various incorporation strategies and took on the role of a small business advocate. Scott debunked a lot of the hype and earned a reputation for giving direct, honest guidance to entrepreneurs.

It is troubling to Scott that 95% of new businesses go under in the first few years. But it turns out that many business failures are preventable. There are early steps any entrepreneur can take to increase longevity and profitability. Since 1997, Scott has helped over 6,500 clients launch their businesses with confidence. The success of his first booklet, The Insiders Guide to Incorporating Your Business and Protecting Your Assets, has opened doors to speaking engagements on radio, television and with live audiences around the world.

Listen to this information-packed BizSoup Podcast Radio episode with Scott Letourneau about knowing when, where, and how to incorporate the entity market.

Talking include:

●   What an entity is.

●   What type of entity a small business should .

●   How asset protection is very important.

●   What to know about E-commerce and product liability.

Connect with Scott Letourneau

Website

scottletourneau.com

Facebook

facebook.com/NevadaCorporatePlanners

linkedin.com/company/Nevada-corporate-planners-inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices