Ali Schwartz, The Ubiquitous Yelp. It’s Even Better Than You Think

BizSoup Podcast Radio Episode 065 with John DeBevoise

Ali Schwartz is Yelp's Senior Marketing Manager. She works to build a thriving network of local business owners, managers & marketers. Ali hosts a series of online events to provide business owners with resources to help educate them on the ever-changing world of online reviews. Ali regularly takes actionable feedback from the business community to the different business owner-focused divisions at Yelp HQ so that Yelp can continue to improve the overall business user experience.

Listen to this information-packed BizSoup Podcast Radio episode with Ali Schwartz about using Yelp as an advertising tool for your business.

Talking points include:

●   How Yelp originated.

●   How Yelp works for businesses and customers.

●   How to deal with a critical Yelp review.

Connect with Ali Schwartz

Website

yelp.com

Facebook

facebook.com/ali.schwartz.92

LinkedIn

linkedin.com/in/ali-schwartz-nyc

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Suzanne Vlietstra, Suzi Vlietstra: The Perfect Entrepreneur

BizSoup Podcast Radio Episode 064 with John DeBevoise

Suzanne “Suzi” Vlietstra calls herself ‘the original entremanure’ because of her lifelong love of horses and entrepreneurial innovation.

Suzi started a western wear business when she was in junior high school; her Hobby Horse Clothing Company eventually became the largest supplier of western show apparel in the world and brought many innovative products to market.

Competing with different types of horses over the years helped Suzi learn about her customers’ ‘stable personalities’ as she built her business which she sold a few years ago; now she lives at and runs a 60-horse boarding stable in Southern California.

Listen to this information-packed BizSoup Podcast Radio episode with Suzanne Vlietstra about trying to be perfect being an entrepreneur.

●   How having a passion and seeing a need are important to be an entrepreneur.

●   Why you should build off of one of your existing skill sets.

●   How to fine the right people to make your vision a reality.

●   What the difference is between the push through and pull through distribution decision.

Connect with Suzanne Vlietstra

Website

hobbyhorseinc.com

Facebook

facebook.com/Suzanne.vlietstra

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Dave Miles, The Changing Landscape of TV Advertising

BizSoup Podcast Radio Episode 063 with John DeBevoise

Dave Miles graduated from Colorado State University with an Art degree. He joined Hallmark Cards as a Book Designer. Encouraged by early success, He started David Miles Design. Unfortunately, like many creative people, he knew absolutely nothing about business and faced financial failure many times. It took 15 years of slow, painful growth to acquire the necessary skills to run a high-performance company – culture, financial management, profitability, strategic planning, business development, media, marketing, and advertising.

As the company grew into a full-service advertising agency, Dave saw an opportunity to bring outstanding creative to the new home industry. Miles Advertising immediately began to gain national recognition, attracting many of the best-known brands in the industry, including Disney, Hines, Pulte, Shea Homes, True Homes and more. Recognizing the need for branding, Dave introduced the first proprietary branding process for the real estate industry and changed their name to Milesbrand. As their client engagements continued to expand, it became evident that Dave needed a robust offering around digital advertising. In 2014, he Co-Founded Strategus, the world’s first programmatic OTT/CTV advertising agency. Today, the Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted video advertising to CTVs and other internet-connected devices.

Listen to this information-packed BizSoup Podcast Radio episode with Dave Miles about the changing the landscape of TV advertising.

●   How Dave Miles built his agency’s brand in real estate.

●   How he created a technology platform that breaks the mold in advertising.

●   Why Strategus is rocketing up the Inc. 5000 for the 3rd year in a row.

●   How Dave has put people first from the Great Recession to COVID.

Connect with Dave Miles

Website

strategus.com

Twitter

@Strateg_us

Facebook

facebook.com/strategusdigital

LinkedIn

https://www.linkedin.com/in/david-miles-237b3612/

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Stefan Diasti, Scanners: Necessary Equipment in the Small Business Environment

BizSoup Podcast Radio Episode 062 with John DeBevoise

Stefan Diasti is a strategist and operator with a demonstrated track record of innovating, optimizing and growing businesses. He is experienced in operational leadership, process improvement, new product strategy, product launch, product management, growth strategy, and corporate development.

Listen to this information-packed BizSoup Podcast Radio episode with Stefan Diasti

about the importance of scanners for small businesses.

●   Why it’s important to create a unique product for your customers.

●   What it looks like to build a business out of necessity.

●   Why you should look for industry experts from around the world.

●   How you should build your staff locally.

Connect with Stefan Diasti

Website

raven.com

Twitter

@sdiasti

Facebook

facebook.com/stefandiasti

LinkedIn

linkedin.com/in/stefandiasti

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Daven Michaels, How to Start and Run Your Own Online Business in Three Days!

BizSoup Podcast Radio Episode 061 with John DeBevoise

Daven Michaels is founder of 123Employee, a Virtual Assistant Company. He has been an entrepreneur since the age of 15. Since then Daven discovered a business formula that has been used to turn multiple diverse business ventures into extremely successful businesses, including a few multiple-million-dollar home runs.

In 2006 Daven started 123Employee, a virtual employee center in the Philippines. He started with one employee and today has built a company of over 500 employees. In the same year he started offering high level marketing, business consulting and coaching services.

The desire to help people started in 2009 when a friend suggested that Daven teach others how to achieve success. This ignited a flame that has grown into a magnificent fire over the years. His commitment is simple, he’ll help you save money, make more money, grow your business, get your time back and ultimately create the lifestyle you desire.

Listen to this information-packed BizSoup Podcast Radio episode with Daven Michaels about starting an online business in three days.

●   How the three-day master class begins on September 28th.

●   How to drive traction to your business.

●   Why this is a great opportunity for those just starting.

●   How you can get free tickets for this event ag bizsoup.com/3day.

Connect with Daven Michaels

Website

davenmichaels.com

Twitter

@davenmichaels

Facebook

facebook.com/davenmichaelslive

LinkedIn

linkedin.com/in/davenmichaels

YouTube

youtube.com/user/Outsourcing4Business

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent Wilsey, Financial State of Affairs with Brent Wilsey

BizSoup Podcast Radio Episode 060 with John DeBevoise

Brent Wilsey is a seasoned financial strategist with over 40 years of experience in the field. Brent currently owns and operates Wilsey Asset Management— through which he offers day-to-day investment guidance to both individual investors and corporations. A financial management veteran with nearly $250 million under management, Brent’s industry expertise, and credibility has made him a sought-after expert source with the media. He has frequently served as a guest commentator on national broadcast television and radio talk shows, including and Bloomberg.

Currently, Wilsey hosts 760AM-KFMB’s weekly Smart Investing program, which airs Saturdays at 8 am and Sundays at 5 pm. In addition, Brent penned a weekly newsletter for the San Diego Daily Transcript and continues to write a weekly newsletter, The Smart Investing Newsletter.

An accounting graduate of National University, Brent received his MBA the same institution in 1986.

Listen to this information-packed BizSoup Podcast Radio episode with Brent Wilsey about the current financial state of affairs.

●   The differences between an asset manager and a financial planner.

●   If there is a stock market bubble.

●   The difference between a strong dollar and a weak dollar.

●   If small caps are worth investing in.

Connect with Brent Wilsey

Website

wilseyassetmanagment.com

Twitter

@BrentWilsey

Facebook

facebook.com/wilseyassetmanagment

LinkedIn

linkedin.com/in/brentmwilsey

YouTube

youtube.com/user/smartinvestingrecap

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Robin Hoffman Haack, Improving Your Physical and Mental Well Being with Clar8ty

BizSoup Podcast Radio Episode 059 with John DeBevoise

Robin Hoffman Haack decided to become a vegetarian when she was 16 years old and has been vegan and gluten free for more than 20 years. Her life revolved around her daughter and her family’s business, where Robin is CFO. She loved their business but was always yearning for something that aligned with her passion for health.

The inescapable headlines in the media about how adults and kids being prescribed meds for every little thing had now become the new normal. With childhood diseases on the rise, it was scary and difficult for Robin to envision having healthy grandchildren in this world.

Robin was compelled to take action and do something because she knew there had to be a better way. That was Robin’s Ah-ha moment. She thought, “What if I could start a company with a product that could take the guess work out of creating optimum health for kids and adults?”

As fate would have it, through her constant work and assembling the right team that was aligned with Robin’s mission they were able to launch Clar8ty with their flagship product Calibr8. It was developed based on the latest findings in nutrigenomics and cell science by targeting sources of dysfunction rather than signs or symptoms. Robin knew she had to educate people to make the right choices to take control of their health and give them the tools to achieve optimum health, success and find their pure potential!

Listen to this information-packed BizSoup Podcast Radio episode with Robin Hoffman Haack about using Clar8ty to improve your physical and mental wellbeing.

●   How there are many benefits to a vegetarian lifestyle.

●   Why you should build a business with a passion and a purpose.

●   How you should expand your business to include people of all ages.

Connect with Robin Hoffman Haack

Website

clar8ty.com

Facebook

facebook.com/clar8ty

Learn more about your ad choices. Visit megaphone.fm/adchoices

Burke Franklin, Writing a Business Plan. It’s like a map. Where you Goin’?

BizSoup Podcast Radio Episode 058 with John DeBevoise 

Burke Franklin is the creator and CEO of BusinessPowerTools.com, best known for BizPlanBuilder® software which has sold more than 2 million copies. 

Burke’s business development software templates have helped thousands of entrepreneurs, companies, and consultants raise capital, create conscious cultures with policies and procedures, allocate marketing assets and structure all kinds of contracts.

A graduate of UC Santa Barbara, Burke is an entrepreneur with Marketing and Management experience of more than 40 years. His idea of changing the world is providing the business tools you need to help you change the world. 

Burke was elected to the White House Conference on Small Business and has been nominated for Ernst & Young’s “Entrepreneur of the Year.” Burke’s book, Business Black Belt, applies lessons from 38+ years of personal development workshops, martial arts, flying and real-world business success to building companies.

Listen to this information-packed BizSoup Podcast Radio episode with Burke Franklin about the importance of writing out and charting a business plan. 

●   Why you need a business plan to be successful.

●   How BizPlanBuilder can be a helpful tool for building your business.

●   Why you should keep records of everything because your business is a product.

●   How you need to consider OSHA and other small business dangers when building your business.

Connect with Burke Franklin

Website

 businesspowertools.com

 Facebook

 facebook.com/BusinessPowerTools

 LinkedIn

 linkedin.com/company/jian-sftware---bizplan-builder 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sandy Botkin, The Taxman Cometh for the Self Employed

BizSoup Podcast Radio Episode 057 with John DeBevoise

Sandy Botkin, Attorney and Certified Public Accountant is Chief Executive Officer and Principal Lecturer of the Tax Reduction Institute based in the Washington, D.C. area. During the past twenty five years, Sandy has taught thousands of taxpayers how to save millions on their taxes at his seminars around the country. He consistently earns rave reviews for his clear and humorous presentations.

Prior to joining the Tax Reduction Institute, Sandy spent three years in the tax department of the international accounting firm, Deloitte & Touche. He has extensive financial and legal experience, including five years as a legal specialist in the Office of Chief Counsel for the Internal Revenue Service.

Sandy has authored numerous technical articles for national publications. His articles have appeared in almost every self-employed and home-based business magazine in the country. He has lectured to various professional and trade groups and has served as an Adjunct Professor of accounting and tax law at the University of Maryland and Columbia Union College. Sandy’s outstanding teaching ability has consistently earned him excellent ratings. In fact, Sandy was one of eight attorneys selected by the Internal Revenue Service to train all new attorneys to the Internal Revenue Service’s Corporate Tax Division.

Sandy is a member of the Florida Bar Association and the Florida Institute of Certified Accountants. He is also a “Distinguished Real Estate Instructor” and is listed in “Who’s Who in Business.” Sandy’s latest book is entitled, “Achieve Financial Freedom Big Time!”

Listen to this information-packed BizSoup Podcast Radio episode with Sandy Botkin about taxes and the self-employed.

●   Why you need to keep track of your expenses and mileage.

●   What the advantages are in having a homebased business.

●   How there are three important steps to managing your taxes

●   Why essential occupations provide financial independence and peace of mind.

Connect with Sandy Botkin

Website

taxreductioninstitute.com

Facebook

facebook.com/taxbot

facebook.com/sandybotkin

LinkedIn

linkedin.com/company/taxbot

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Dr. Gleb Tsipursky, Avoiding Business Disasters in an Abnormal COVID-19 World

BizSoup Podcast Radio Episode 056 with John DeBevoise

Dr. Gleb Tsipursky is an internationally renowned thought leader known as the Disaster Avoidance Expert, Dr. Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers. His expertise and passion is the foundation for building and developing the most effective and profitable decision-making strategies to empower leaders to avoid business disasters, maximize their bottom lines, and help their careers flourish. His proprietary methodology combines his pragmatic business experience with cutting-edge behavioral economics and cognitive neuroscience research.

The bestselling author of, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). It’s the first book to focus on cognitive biases in business leadership and reveal how leaders can overcome these dangerous judgment errors effectively. He also wrote The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020), the first book to focus on cognitive biases in professional and personal relationships and illustrate how we can defeat these dangerous judgment errors in our relationships. His new book, Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic (Changemakers Books, 2020) helps organizations and individuals navigate successfully the major disruption of the COVID-19 coronavirus pandemic and succeed in the post-pandemic world.

Listen to this information-packed BizSoup Podcast Radio episode with Dr. Gleb about avoiding disasters during COVID-19.

●     What the difference is between human nature and logic.

●     Why we need a strong economy while remaining safe.

●     How fear can lead to economic instability.

●     Why we need to change the way we relate to our customers.

Connect with Dr. Gleb Tsipursky

Website

disasteravoidanceexperts.com

Facebook

facebook.com/DrGlebTsipursky

LinkedIn

linkedin.com/in/dr-gleb-tsipursky/

Learn more about your ad choices. Visit megaphone.fm/adchoices