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In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry." VML Birdwatching at the Loeries | Loeries CEO Preetesh Sewraj on the real value of the Awards · BizTakeouts: Soundbyte-size business news >>TO GO

Lwazi Nene, copywriter M&C Saatchi Abel, Up & UP Group is the Loeries Youth Committee chair for 2026 2028, says creativty in South Africa is everywhere, and the committee this year wants to tap into this. VML Birdwatching at the Loeries | Tapping into African creativity · BizTakeouts: Soundbyte-size business news >>TO GO

Thandiwe Matthibela, general PR communications and stakeholder relations at South African Tourism, says Loeries Creative Week is a great stage for SAT. VML Birdwatching at the Loeries | The Loeries a great stage for SAT · BizTakeouts: Soundbyte-size business news >>TO GO

Standard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively. VML Birdwatching at the Loeries | The future is now, AI is now! · BizTakeouts: Soundbyte-size business news >>TO GO

Dove: Real TLC is a purposeful campaign for breast awareness that builds on a everyday habit of South African women. VML Birdwatching at the Loeries | Passionate and purposeful for breast cancer · BizTakeouts: Soundbyte-size business news >>TO GO

This year there is so much good work at the Loeries, and work that comes from a good brief and is solved with creativity. This is the experience of the founder and CCO of Halo, Dean Oelschig, who was a judge at Loeries this year. VML Birdwatching at the Loeries | Good advertising through creativity · BizTakeouts: Soundbyte-size business news >>TO GO

Tilesh Bhaga, creative director of digital and innovation at VML, explains how agencies can use technology to their benefit and to amplify creativity. VML Birdwatching at the Loeries | How technology and creativity can be bedfellows · BizTakeouts: Soundbyte-size business news >>TO GO

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of work's success. VML Birdwatching at the Loeries | Marketing is so boring... the future of music media · BizTakeouts: Soundbyte-size business news >>TO GO

The Vaseline Mntana ka Gogo campaign took South Africa by storm as it took poeple back to thier childhood. But what really surprised everyone was how the campaign resonated with people all over the world. VML Birdwatching at the Loeries | Vaseline Mntana ka Gogo: A nearly missed idea to a global sensation · BizTakeouts: Soundbyte-size business news >>TO GO

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry. VML Birdwatching at the Loeries | New Loeries chair Carl Willoughby on the yin and yang of the industry · BizTakeouts: Soundbyte-size business news >>TO GO