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The launch of the newest series of Strategyzer book is very timely for me. “Testing Business Ideas” by David Bland and Alexander Osterwalder was launched in the month of December 2019.
While the startup landscape has been around for decades, the risks are still extremely high for an organisation to go from ideas into successful market penetration. Many of them eventually finds out the hard way that their ideas will never take off in the first place.
This book is a game changer. It outlines different ways organisations can reduce that risk by suggesting different ways to test ideas before attempting to go to the market.
What impressed me the most is the fact that this book works really well with the other Strategyzer’s tools. The dilemma for a strategy coach like me is often the tools that we used are independent of each other. Not this one.
If you’ve read Strategyzer’s Business Model Generation and Value Proposition Design, this book fits nicely with the concepts of the other two book.
Listen into my interview with David Bland, founder / CEO of Precoil and co-author of the book “Testing Business Ideas”.
My guest in this episode is Greg Bernarda, the Co-Author of “Value Proposition Design” book who is also part of the Strategyzer community with Alexander Osterwalder, Yves Pigneur and the others.
I recently joined Greg and other strategy facilitators across Australia, New Zealand, and Asia for a 2 days Masterclass in Melbourne to learn more about using the Strategyzer framework in my coaching practice.
I first came across the name Strategyzer a few years ago, just after I started my business. Back then, the name was foreign to me, so I didn’t give it much thought. But once I became aware of the power of the framework to help my clients, it makes sense to use it as part of the coaching engagement.
I’ve since slowly begun applying the framework in my practice and like what I see. It is a real privilege to feature Greg for this episode during his visit to Melbourne.
Many companies neglected the need for innovation in their organisations because of the cost involved. In this episode, Ben Watson from Omron takes a different perspective of seeing the cost element of innovation and what is the real cost of “not” innovating.
This has been one of the long-awaited episodes in this podcast channel.
Lawrence Christoffelsz, CEO of the Australian Trade and Logistics Corporation is a long-time friend and also a well-known name within the Australian supply chain industry.
In this episode, Lawrence discusses the importance of international trading and why every business should explore doing business internationally, whether small or large.
Import currency risk is probably something that never comes to mind when someone started an international trading business. Yet a move of a few cents in the currency exchange rate can make a huge impact to the business bottom line.
In this episode, James King and Paul Barrett will discuss what is currency risk and different ways companies can manage and minimise the risk to their businesses.
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