Are you ready to maximize your martial arts school's enrollment this fall? Whether you're a martial arts or BJJ school owner, a Back to School offer can drive new sign-ups and re-engage current students—and it doesn't just have to be for kids! Moms, dads, and adults of all ages are looking for new routines as summer winds down.

In this podcast, I’ll walk you through how to craft a compelling Back to School offer and the sales process that will help you turn interest into memberships. I’ll share strategies on how to position your offer for families and adults, making your school the go-to place for people to get back in shape, learn self-defense, or pursue a lifelong passion.

This isn't just about bringing students through the door—it's about creating a strong sales process to convert leads into long-term members. Don’t miss the chance to fill your mats and grow your business this fall with our Back to School strategies!

Key Topics:

Subscribe for more tips on martial arts marketing, sales training, and business growth strategies for martial arts school owners and BJJ academies.

"Welcome to 'Embrace the SWOT-tastic Journey!' – the ultimate guide for martial arts school owners and BJJ school owners looking to level up their business strategies.  @ListenToLance 

In this episode Lance talks to CVBJJ Black Belt Jonathan Hunter made $40K in 8 Weeks

Using the Academy Kings 5 Frameworks he was able to sign up 66 new members in 8 weeks and it totally changed his business.

How he used it to grow his BJJ Business and how you can use it to grow your martial arts school. 

This system will keep a steady lead flow in to your school. 

If you need leads or business coaching for your martial arts academy you should check out

https://www.academykings.com/

On today's show Lance is talking about The Trifecta 

He explains how you can use this framework for...

Sales, Marketing, Promotion, 

Whenever you are marketing your martial arts school 

Design the experience around Traffic, Conversion, Economics 

To learn more about our 6 week warrior program check us out at www.academykings.com 

On today's show Lance talks about the live event in Houston

why building a debrief schedule is important for your business... 

In this episode Lance talks about the rule of 100 and how he used it to grow his BJJ Business and how you can use it to grow you martial arts school. 

The rule of 100 is easy... $100 of ad spend or 100 reach outs or a mix of both of them. This will keep a steady lead flow in to your school. 

If you need leads for your martial arts academy you should use the rule of 100 everyday. 

Lance pulls this one from the vault... this episode is excerpt from back in 2018. 

The stupid tax is still being paid and Lance wants to save you from the pain from this martial arts school owner death trap.. 

Don't Pay "Stupid Tax" If to grow your BJJ business or Martial Arts School 

On todays Show Lance talks about the 2 reasons to start or run a martial arts business

And the are to Make Money & Help People....

There are a thousand things that can go under these two reasons but these are the only two reasons..

But we if we don't charge enough we can’t make money and we can’t help people

So how do we make money and help people and give VALUE... 

Value, Attention, Level Up, Uniformity, Empathy

On this episode Lance digs in to the two tactics he used to grow his BJJ school from 30 members to over 600 in just a few years. 

When to turn ads on or off at your martial arts school and when and if you need to raise prices... 

Running a successful BJJ school is never easy but with these 2 ideas you may just get some amazing results.