The biggest deals of the pickleball year are here: Black Friday through New Year, and we’re breaking down what’s actually worth your money. From Selkirk’s 60% off sale to JOHNKEW discounts for Babolat, Engage, Holbrook, and Apes.

Find the latest Black Friday Paddle Deals Here: https://www.johnkewpickleball.com/black-friday-pickleball-deals

We’re also diving into:

🔬 New updates from PBVision improve rating accuracy.

🧩 EPP + EVA hybrid builds in the new Enhance Duo paddle.

🧠 “Diced-Core” foam tech from Apes Charm and how it changes flex & rebound.

🎮 Paddle leaderboard updates – what John and Eddie are swinging now.

🎧 Fun Fact segment: Misophonia, the “brain short-circuit” behind emotional reactions to sound—and why it might explain why musicians feel music so deeply.

❓Q&A highlights from the community: power curves, PBCOR balance, and paddle weighting setups.

Plus, John heads to PPA Worlds with JJ—3,500 players strong—and shares tactical insight for 4.0-level doubles (how to counter the shake-n-bake).

📅 Timestamps:

0:00 Intro

1:24 Black Friday Deals – Updates

4:52 John heading to Worlds this week - plans

9:49 PBVision Update

17:42 Paddles of the Week: Enhance Duo

28:34 Apes Charm

38:01 Paddle Leaderboard Updates

42:00 Gear of the Week: Franklin bags

48:00 Neonic Sidekick bag

51:17 Sqairz XRZ Shoes

54:27 Tip of the Week: Proactive 4ths

59:27 Two Fun Facts: World Series // Misophonia

1:05:07 Kew & A: Why is it that the top paddles for reviewers are not the ones pros use?

1:08:25 For a sweet spot curve, wouldn't it be better for the top of the paddle to have lower power than the bottom, because the top of the paddle is moving faster during the swing arc?

1:11:16 On the Boomstik it seems like the power goes up as you move to the throat. Would that help correct missed shots for the part of the paddle that isn’t moving as fast?

👇 Support the channel & save:

★Gearbox: take 10% off with code JOHNKEW: https://bit.ly/48vIn2p

★Body Helix: Take 10% OFF with code JOHNKEW: https://www.bodyhelix.com/?ref=JOHNKEW

★GRUVN: Take 10% OFF with code JOHNKEW: https://tinyurl.com/5e5hyjer

★Honolulu Pickleball: Get $20 OFF any Kevlar paddle using code JOHNKEW-KEVLAR, or 10% off any other paddle using code JOHNKEW: https://bit.ly/3Yl0OnI

★PaddleTek: Get 10% OFF your purchase with code JOHNKEW: https://www.paddletek.com/6xAhP5

★Pickleball Central: Get 10% OFF using code JOHNKEW: https://pickleballcentral.com/

★Selkirk: Get digital gift cards up to $40 off (contingent on total price) with code INF-JOHNKEW, or this link: https://tinyurl.com/57np7947

★JOOLA: Get 10% off of most products with code JOHNKEW: https://www.joola.com/?bg_ref=SGHmrvEFDJ

★CRBN: Get 10% OFF CRBN using code JOHNKEW, or this link: https://tinyurl.com/47dvfre3

★11SIX24: Get 10% OFF using code JOHNKEW, or at this link: http://tinyurl.com/65zfxjb5

★Bread & Butter: Get 15% OFF your purchase using code JOHNKEW, or this link: https://tinyurl.com/5n956578

★Pickleball Apes: Get 10% OFF at checkout using code JOHNKEW: https://tinyurl.com/4crabzvw

★Ronbus: Get $20 OFF your purchase using code JOHNKEW: https://www.ronbus.com/

★Six Zero: Get 10% OFF using code 10JOHNKEW, or at this link: https://tinyurl.com/3rkdsdb3

★Vatic: Get $10 OFF purchases up to $220, and $20 OFF above that using code JOHNKEW, or this link: https://tinyurl.com/mum92h26

★Vatic Saga Flash: Take $10 off this paddle with the code JOHNKEW: https://bit.ly/48V3yM4