Blaze

Welcome to the Real Talk episode you didn’t know you needed! 

This week we're doing something different—a heart-to-heart co-interview with my dear friend and powerhouse designer, RuthAnn Rafiq! This episode originally aired on the Rebrand with RuthAnn Podcast and RuthAnn has been kind enough to allow us to share on Blaze as well.

In this unscripted convo, we dive into our biggest challenges of the past year, from losing clients to hiring (and firing!) to building businesses that feel GOOD and are stronger than ever. Both RuthAnn and I have gone from solopreneur to team leader and we’re spilling all the details on the highs, lows, and everything in between.

You’ll get to hear two very different strategies for growth and how we tailored our businesses to fit our lifestyles: RuthAnn as an agency owner and mama of 3, and me as a coach and full-time digital nomad.

If you’re craving an honest, girlfriend-chat-style episode on the constant evolution of life as an entrepreneur, this one’s for you!

• How I restructured my business after losing 100% of my recurring income

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Is social media really the be-all-end-all of marketing that people make it out to be?

I’ve noticed a trend in my business where the less time I spend on Instagram, the more money I make. So naturally, people ask: how are you doing it? Everyone says you need to be on Instagram to grow your online business and here I am saying literally the opposite, so what am I doing differently? 

Today’s episode is going to answer that question. I’m pulling back on the curtain on my own business, as well as some surprising industry trends and inspiration from other social media-free online entrepreneurs.

Tune in to learn:

• My journey with Instagram and how getting off the app doubled my revenue

Not only is it possible to grow your business without social media, but you may actually grow your business faster without it…click play to hear how!

Full show notes: https://megansmyth.com/how-to-market-your-business-without-social-media/

Rejection is inevitable as an entrepreneur, but it hits some people harder than others. Sarah Sambles is a highly sensitive person (HSP) who’s learned to embrace her Imposter Syndrome and quiet that fear-based voice in her head. 

Sarah is a copywriter and coach who helps content creators grow their influence by crafting compelling, authentic brand messaging. She believes in customer-centric, narrative-led copy. Through her coaching, workshops, and digital resources she shows you how to speak your customer’s language, write effective copy, and create a brand identity that is true to you while also resonating with your audience.

• Sarah’s journey balancing business with her creative writing career  

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I left my job to build a business. And instead, all I did was give myself a new job…

Ask any entrepreneur why they started their business and most will say freedom. To do what they want when they want. But ask them if they *have* that freedom they dreamed of, and most will say no.

You may not report to a boss anymore, but you still work long hours and have limited vacation days. Payroll is inconsistent. Deadlines are always looming and between client work and content creation and answering email, you’re left with very little time to do the work you actually want to do. There’s very little structure, very few boundaries, and very little freedom. 

Sound familiar? THAT is the problem we’re tackling in today’s episode…

• The real reason you feel tired in your business all the time

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Create a repeatable sales system based on YOUR personality, business, and lifestyle goals (so you don’t just make more money, but have fun doing it!).

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You can double your revenue without adding a single new client.

Intrigued? Today we’re talking about one of my favourite topics: increasing revenue *without* booking more clients. Entrepreneurs often forget that landing new clients is only ONE way to grow your income. There are so many different avenues to explore, whether it’s increasing your CLV, AOS, retention, adding new revenue streams, or upsells…the possibilities are endless!

My guest today is Ashton Long Smith, Founder of The Awakening, a Business Coaching and Education platform that has served hundreds of women worldwide since 2019. Ashton loves to help women design profitable and sustainable companies from the ground up, and she’s deeply committed to helping women wake up to their power, live fulfilling lives, and create lasting impact on future generations.

• How to determine which of your offers is the most profitable—and why it’s not always your highest-priced

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Self-employed women in America charge 47% less than their male counterparts—here’s how to stop undervaluing yourself and attract clients who value your work.

Raising your prices is one of the easiest and fastest ways to increase your revenue, but most female entrepreneurs won’t do it until they’ve exhausted all other options. There’s a lot of internal resistance that comes with asking for more money. We don’t want to be seen as pushy or greedy. Even in cases where you know you’re undercharging, it still feels really hard to press send on that email.

Whether you KNOW you want to charge more but aren’t sure how to do it, or you’re just curious about what that would look like…this episode will show you how to increase your prices and stay booked out.

• Why simply adding a 0 to your price or “charging your worth” is NOT the way to do it

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Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

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Download the FREE Get Clients Now workbook at megansmyth.com/clients!

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Launch got you feeling all the feels? 

Launching, especially live launching, has a reputation for being stressful. In my experience, most of that stress comes from not knowing your numbers. Without a handle on the data side, you end up getting bogged down by emotion, wondering where you went wrong. 

But one peek at the numbers can tell you EXACTLY what happened and how you improve next time…which is exactly what we’re going to show you how to do today!

Kierra Conover is the founder of KLC The Studio, a modern boutique studio that specializes in consulting and done-for-you services. With close to a decade of corporate merchandising and marketing experience, Kierra has worked for large brands like Banana Republic and The Gap. She now uses her large brand experience to help entrepreneurs receive the support they need to execute highly successful and data-driven launches.

• Why there’s no such thing as fully automated marketing

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Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

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Download the FREE Get Clients Now companion workbook at megansmyth.com/clients!

So many of my business friends and people in my community have told me this year is the slowest their business has ever been. That it’s been a struggle to find leads and close sales. 

Maybe you can relate. Maybe you’ve even started browsing full-time job listings, wondering if you’re cut out for this whole entrepreneurship thing or if it’s even possible to do this sustainably… 

I’m here to remind you that yes, it is possible—and today I’m going to show you how! 

I’m breaking down the exact 3-step process that turned my own slow season around and has helped my clients generate multiple leads in <24 hours, with zero social media or cold outreach. 

Make sure you download the companion workbook for templates + bonus exercises!

• What I learned from losing all my clients in 1 week

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→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

––––––––

Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

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Connect with Meg:

Book a free Clarity Call

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Sales Liberation 

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As a business owner working towards her first six-figure year, Melissa Snow spent a lot of time and money on all the things the "experts" said she needed…marketing courses, sales funnels, expensive masterminds...because she was convinced that each thing was going to be THE thing that would take her business to the next level. It wasn't.

Melissa founded Powerful Women Rising to provide female business owners with the one thing that guarantees success: RELATIONSHIPS.

Networking.

Collaboration.

Partnerships.

THIS is the secret to growing a profitable business you LOVE in a way that is simpler, faster, and way more fun than anything you've tried before. 

Today Melissa is a Business Relationship Strategist dedicated to empowering women in entrepreneurship—and she’s sharing her top tips to help you build authentic, profitable partnerships with other women in business.

• How to network like a pro in 2024

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→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

––––––––

Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

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Connect with Meg:

Book a free Clarity Call

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Are you blueballing your audience?? 

We all want to create “value-based content” but sometimes that term gets misconstrued…which is why I’ve brought on my favourite social media guru, Nicole Malthaner to break down how to provide value to your audience AND have fun doing it. 

Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she's found her passion in helping aspiring leaders of the online business world leverage their personal brands on Instagram and show up in a way that feels f*cking GOOD. 

Her approach to Instagram centers around the very thing it was designed to create: human connection. She shows business owners it's not only possible but simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while also building a brand/business that supports your life. Because if marketing your business on Instagram is a non-negotiable, then you might as well have a good time doing it! 

We talk about the nitty-gritty details of how to create conversation-starting content and we’re also getting real about what DOESN’T work on Instagram in 2024, how to set boundaries for yourself, and how to go from resenting social media to showing up in a way that feels good to you.

• How to make real connections on IG

→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

––––––––

Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

––––––––

Connect with Meg:

Visit the website

Say hi on Instagram

Join the Savour & Celebrate Newsletter

Copywriting and Consulting Services

Savour & Celebrate Newsletter

Copywriting and Consulting Services

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Connect with Nicole:

• Instagram