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Hard work does NOT equal success.

It is a tough pill to swallow, but 14-hour work days aren’t actually what’s best for your business. We’ve all been programmed to think working hard is a virtue…but what if it’s actually holding us back?  

If you’d told me a year ago that working less was the key to making more money, I would have laughed in your face. But here I am, living proof that not only is it *possible* to work less and earn more but I’m also forced to admit that all those hours spent hustling actually did more harm than good.

In this episode, I’m breaking down exactly what I did to turn my business around—from burnout to full-time income on part-time hours (while traveling the world). And if you know me, you know I hold nothing back. 😉

• How toxic productivity culture could be holding you back without you even realizing

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I’ve gotten a lot of questions about running the podcast. I know some of you are thinking of starting your own podcast and are curious about what goes into it, so this episode is about pulling back the curtain on my own business (as I so often ask my guests to do).

If you’re not interested in podcasting, this is still going to be helpful if you're thinking of adding any new venture to your business, whether it’s a new marketing channel, revenue stream, or product, these same lessons apply!

And stay tuned 'til the end for where we're headed next!

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The pre-launch phase is one of the most underrated and most important parts of any launch. The content you send out in the weeks leading up to your launch is the difference between hitting your goals and opening your cart to crickets.

Today I'm joined by fellow copywriter, Joanne Homestead, to break down the perfect pre-launch email sequences and the best stories to share with your audience to warm them up for your offer.

Joanne is an expert email copywriter and holistic copy coach. With over 15 years of experience creating captivating and aligned messaging, she helps soulful entrepreneurs and coaches in wellness, well-being, and mindset sell with integrity over email. 

• The email that changed Joanne’s life

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For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

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Have you ever found yourself saying: “When I reach $10k months or 6-figure years, THEN I’ll feel comfortable turning projects down. THEN I’ll feel secure enough to take time off, start that creative project, and prioritize my health.”

Here’s the harsh truth: When you rely on people coming to you, no amount of money will make you feel safe—because you know it could all disappear tomorrow.

The leads could dry up. The referrals could end. The bottom could fall out from you, leaving you with nothing to pay the bills. I know, because that’s what happened to me. And I want to help you avoid it.

When you rely on referrals and inbound leads, your revenue is largely out of your control. If you’re waiting for people to come to you, you’re putting the ball in their court. Today’s episode is all about taking back control and putting YOU in the driver’s seat of your business.

Because peace of mind = true wealth. 🌈

• How I recovered from losing all my clients in 1 week

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The self-paced course to help you take control of your revenue with a repeatable, tailored-to-you sales strategy!

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What do you do if you feel like your sales strategy isn’t working (or you don’t have one at all)? 

You’re posting on Instagram, but you don’t know if it’s getting results. You made an email lead magnet because everyone’s always talking about how important email is, but now it’s sitting on your website collecting dust. You’ve got some leads but you don’t know where specifically they came from or what your conversion rate is…

Or maybe you don’t even have time to spend on your own marketing because you’re so busy juggling client work, which is great…until the work dries up and leaves you in a total panic.

Girl, I have been there.

The problem in any of these scenarios isn’t you. It’s that no one teaches you this stuff. I want to change that.

• The 5-part Firestarter Framework for predictable, sustainable sales

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Meet the freedom-fueled sales system that’s custom to you and sells for you. Join now as a Founding Member for the best price + a free 1:1 strategy call!

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Dread. Ick. Cringey. Gross. Pushy. Sleazy. 

^ These are all real responses I’ve gotten when asking female entrepreneurs to tell me their gut reaction to the word “sales”.

You know you need to sell your offers, but you really don’t enjoy it. It feels forced and uncomfortable. And that’s a problem because if you don’t enjoy selling, you won’t do it. 

At best, you’ll sell inconsistently. You’ll launch the occasional promotion or Black Friday offer. You’ll rely on referrals. You’ll rely on people to come to you.

That’s not necessarily a bad thing (referrals are great! inbound marketing is great!), BUT it does greatly reduce the amount of control you have over your revenue. Today’s conversation is about taking back that control.

• Where this resistance to selling comes from and why it’s overwhelmingly common in women

And because I know you don’t need another person telling you to “make sales fun!!” without actually telling you *how* to do that…

We’ll wrap up with some practical advice to turn selling from necessary evil to genuinely enjoyable (no affirmations required).

Ready to flip your internal narrative on its head? Click play on this episode!

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Build a repeatable, tailored-to-you sales strategy that fuels you instead of draining you. Sign up for the waitlist above to receive a special discount code + bonuses when we launch!

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→ FULL SHOW NOTES

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Let’s talk about LinkedIn.

I know this is a platform some of you listening associate more with your 9-5 days than entrepreneurship. But for those of you who are tired of fighting with the Instagram algorithm, LinkedIn is a great, low-stress alternative. 

The goal of this show is never to tell you what you “should” be doing, but to give you options. And LinkedIn could be just what you need to market your business with more peace and profit this year!

My guest is Simi Awokoya, a career and personal brand coach for women of colour. She’s helped 100s of women use their personal brand to book more clients and attract income-generating opportunities like brand collaborations and speaking engagements. She has been featured in Forbes 30 under 30, Financial Times, and the British Prime Minister.

Simi’s goal is to help more Black women thrive in their careers and live their lives on their terms. A big part of how she does that is through her LinkedIn Lifestyle strategy that’s led to thousands of email subscribers, booked out coaching spots, and being booked by global brands like Uber, Deliveroo, Meta, and Google for speaking engagements and brand sponsorships. 

She does all of this by marketing her personal brand on Linkedin in just 1 hour a week…and now she’s sharing how you can do the same.

• How to create read-your-mind content that converts cold leads into clients

→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

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What if the answer to growing your business isn’t to launch more offers, add more marketing strategies, or build a bigger team? 

It seems counterintuitive, but most of us are so busy trying to juggle 50+ different things at once, we forget the power of doing a few things really damn well. 

Today’s conversation is all doing less, better. We’re breaking down how to identify your most needle-moving tasks, align your everyday actions with your big vision, and build a sustainable business that fuels your dream lifestyle.

Krystle Church is a full-time world traveller, host of the Freedom Found Podcast, and CEO of the KC Copy Studio, where she helps modern brands and ambitious entrepreneurs hit their stretch goals.

The KC Brand has served hundreds of clients + customers globally through a blend of research-backed copywriting and business mentorship programs serving emerging to multi-6 figure copywriters. 

If you’ve been craving a simpler, more peaceful business where you don’t have to trade your time for money…this episode is for you! 

• How to align your everyday actions with your big vision

→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

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Does the thought of “showing up” and “being visible” in your business make your skin crawl? Maybe you feel exhausted just thinking about all the platforms you’re supposed to be on. Or maybe, like me, the idea of “showing up consistently” makes you roll your eyes. 

Well, friend, you’re in the right place. Today’s conversation is all about how to stay visible without burning yourself out…or burning your business to the ground.

I’m joined by my dear friend Chrissy Mellinger: a Business Strategist and Coach for women entrepreneurs. Chrissy’s unique human-first approach to business helps her clients enjoy all aspects of life—both inside and outside of their business.

Chrissy has over 12 years of strategic, project management, and leadership experience, along with degrees in Finance, Economics, and Business Management. Not only is she an immensely qualified marketing expert but she’s also super fun and down-to-earth and genuinely one of my favourite people ever.

One of the things I love most about Chrissy is her unique way of blending the intuitive side of business with super-tactical strategies—and that’s exactly what she does in today’s episode.

• The human-first approach to visibility 

→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

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Whether you’re single or in a relationship, whether you work with your loved ones or you just want to feel more supported and understood…we’ve got you covered in this episode.

Karina Daves is a relationship coach who teaches women how to enjoy more satisfying partnerships. Leveraging her experience as a former social worker and adjunct professor of women’s studies, she teaches women how to strategically evaluate their personal identity, values, and standards so that they can elevate their relationships and themselves.

Karina’s work has amassed more than 240,000 followers across her social media platforms, and her videos have reached close to 25 million people this month alone. And now she’s sharing her wisdom with you!

Don’t miss this episode! 

• How relationship tension could be holding you back from making more money

→ FULL SHOW NOTES

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→ FREE Conversion Crash Course

For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!

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Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

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