What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture?

In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.

🔑 Key Takeaways:

• Building Atlas: Why Scott and his partner launched Atlas Senior Living with personal and family capital—and how that shaped their DNA.

• Owner + Operator Advantage: How combining ownership with operations creates alignment and better long-term results.

• Workplace Culture: Why executive directors are the "captains of the ship" and how autonomy drives retention and performance.

• Tech & Care: How Atlas' rollout of Amazon Alexa "Speak to" is saving clinical teams 8+ hours a week while enhancing resident experience.

• The Future of Senior Living: Supply, demand, and why Scott believes the best is still ahead for boomers entering the market.

If you're a senior living executive, investor, or leader looking for strategies that blend heart, business, and innovation—this episode is for you.