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What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture?
In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.
🔑 Key Takeaways:Building Atlas: Why Scott and his partner launched Atlas Senior Living with personal and family capital—and how that shaped their DNA.
Owner + Operator Advantage: How combining ownership with operations creates alignment and better long-term results.
Workplace Culture: Why executive directors are the "captains of the ship" and how autonomy drives retention and performance.
Tech & Care: How Atlas' rollout of Amazon Alexa "Speak to" is saving clinical teams 8+ hours a week while enhancing resident experience.
The Future of Senior Living: Supply, demand, and why Scott believes the best is still ahead for boomers entering the market.
If you're a senior living executive, investor, or leader looking for strategies that blend heart, business, and innovation—this episode is for you.
By Senior Living Foresight Radio4.1
2525 ratings
What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture?
In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.
🔑 Key Takeaways:Building Atlas: Why Scott and his partner launched Atlas Senior Living with personal and family capital—and how that shaped their DNA.
Owner + Operator Advantage: How combining ownership with operations creates alignment and better long-term results.
Workplace Culture: Why executive directors are the "captains of the ship" and how autonomy drives retention and performance.
Tech & Care: How Atlas' rollout of Amazon Alexa "Speak to" is saving clinical teams 8+ hours a week while enhancing resident experience.
The Future of Senior Living: Supply, demand, and why Scott believes the best is still ahead for boomers entering the market.
If you're a senior living executive, investor, or leader looking for strategies that blend heart, business, and innovation—this episode is for you.

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