Blis has always believed in the power of hemp CBD, but today that power is even greater as the hemp CBD world is changing in a profound way. Hemp cannabis is moving from over 70 years of prohibition to a mainstream crop. And it’s far bigger than the actual crop- it’s a lifestyle. The way people perceive Hemp CBD, how they define themselves by their Hemp CBD lifestyle and how they experience Hemp CBD is far different today than in the past. For many, Hemp CBD is not what they do, it’s who they are. Today, people who live this CBD lifestyle are bonding over collective experiences and that is what motivates them, drives them and fulfills them. In the end, it makes for a stronger community, or in Blis’s case, a stronger, more connected company. Aviad has been in the industrial hemp business for 3 years before he was in the cannabis business for 8 years with a total of 11 years of experience with this plant. Aviad has met with over 10 senators and state assemblymen to lobby for hemp legalization in California in 2018 and 2019. blis has around 10,000 acres of hemp contracted in the 2019 growing season and looking at more for 2020 growing season.

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