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This exercise can work for new bloggers just getting started... or OG bloggers who have been around for over a decade.

And the truth is, now that Google is crap-tastic... niching down is even more important. It allows you to grow your revenue-per-reader, even offering prosperous opportunities for low-traffic pages.

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** Update** I noticed that my podcast software cut off the last half of this interview that came out last month... and it's such great information that I wanted to correct the error and move it up in your feed for you to listen to the WHOLE thing, again!

Am I allowed to have a favorite episode? Because this just might be it.

Communities are oh so important, but they may not be everything you imagine in your head.

Amiyrah shares with me a whole new perspective about community building... shares how to answer to the trolls... and gives us insight into the future of  building those communities.

You're going to LOVE this one.

If you want to learn more about working with Amiyrah Martin, head to her website.

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Using urgency and scarcity is super important when it comes to optimizing your sales efforts. Here are some ideas you can use in your quarterly campaigns.

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Fear of failure... burnout...  these things are real. I'm sharing times I felt them, and what I think the right mindset is when your in the thick of it.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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If you're going to recoup lost revenue then you need a fundamental change in your approach.

These are the four areas I'd love you to consider.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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I love to collect prompts for headlines and newsletter subject lines. Today I am sharing six of them with you, from my beloved teacher, Joanna Wiebe.

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It seems like more and more bloggers are reluctant to share ideas, lessons, contacts, etc. Maybe because of the toll being taken on the industry right now.

But the mathematical model called Game Theory actually says this isn't the case! It's better to cooperate... better for you and the industry at large.

I go into this at a high level in this episode... but if you want to geek out like me, I highly recommend this video.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Have you written a book - or thinking about one? Then you really need to put a book marketing plan together (or hire someone!)

Melissa Taylor helps market books for authors, and she's sharing what book marketing is, who needs it, and whether or not you should hire someone to help you.

Not everyone needs a helping hand. Melissa shares some strategies for doing it on your own... and she's got a free pitching worksheet and example copy on her site. Grab it at MelissaTaylor.net

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Sales copy on a sales page, in an email or on social is really that thing that is teach and do and push through... kicking and screaming. It's just not my favorite.

But I do it because it's so so important.

Even so, a formula helps me get past my fear and into my reader's hearts.

I'm sharing five formulas that can help you craft the perfect marketing message for your products.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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You can download the Product Sales Engine Workflow PDF here.

I hope you'll join us for the bootcamp on April 23!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!