Grassroots Marketing talks about Whole Plant Utilization with Devin DuBois - one of the Co-Founders of Blue Sky Hemp Ventures.

As one of western Canada’s largest and most innovative hemp processing facilities, Blue Sky Hemp Ventures understands the unique opportunities and challenges facing hemp farmers. With hemp becoming an increasingly profitable crop, it is essential to invest in the right genetics to ensure a successful future. Chief Agronomist Wilson Johnson has been leading the charge at Blue Sky and believes that investing in hemp plant genetics could bring the same success to the crop as canola.

Canada is no stranger to innovation when it comes to agriculture. It was only 30 years ago when canola was a relatively new crop and, since then, breeding technology has skyrocketed its value. It’s now worth an estimated 26.7 billion dollars. It is also one of Canada's most profitable crops.

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