BlueCollar.CEO –
Crystal Williams is the Founder and Creative Director of Lemon Seed Marketing, a comprehensive marketing company that manages the strategic efforts of companies that want to see growth. 

With over a decade of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. 

In this episode, Ryan and Crystal discuss the most common things that contractors do that get in the way and impact their company's ability to grow.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Stephanie Postell is the Co-Owner and Chief Operating Officer of Anchor Heating and Air, a company that provides service, maintenance, and installation of HVAC systems. She is also the Contractor Success Coach for Contractor Commerce, the first and only plug-and-play e-commerce solution for contractors. 

In this episode, Ryan and Stephanie talk about the developments in e-commerce, customer behavior related to the trades, and why it's a good decision to sell trade business supplies from your website.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Brian Cohen is the Business Strategist for SF&P Advisors, a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. 

Before joining SF&P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations.

In this episode, Ryan and Brian continue their conversation about some of the top mistakes people make and the most common reasons people fail when trying to exit their home services businesses.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Brian Cohen is the Business Strategist for SF&P Advisors, a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. 

Before joining SF&P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations.

In this episode, Ryan and Brian talk about some of the top mistakes people make and the most common reasons people fail when trying to exit their home services businesses.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Rodney Bailey is the President of Magothy Electric Company, a family-owned and operated company providing quality electrical services to improve the lives of homeowners in Glen Burnie and the Baltimore metropolitan area. Rodney started the company in 1996 with a vision of changing the world in the electrical industry.

In this episode, Ryan and Rodney discuss the importance of reviews and maintaining the customer experience, from answering the phone to after the technician leaves the client's house. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Mark Stepowoy is the Owner of a couple dozen Roto-Rooter Plumbing & Drain Service franchises, and Rachel Cross is a Senior Growth Product Specialist at ServiceTitan.

Mark’s franchises are located throughout Ohio and Illinois. Mark is also a partner in a few other locations. He’s been in the Roto-Rooter business for a quarter of a century. 

At ServiceTitan, Rachel helps establish solutions around customer-specific setups and workflows, building relationships, and training users on growth products. Before that, she worked with her dad, Mark Stepowoy, as Enterprise Administrator across the various locations of his Roto-Rooter Plumbing & Drain Service franchises. 

In this episode, Ryan Redding, Mark, and Rachel discuss the generational differences in running and leading a trades business and the challenges and successes and the ups and downs of working with your family members. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Cassie Pound is the Vice President of Quality Heating & Cooling, LLC, and Leslie Harpole is the Co-owner of Champion Plumbing.

Quality Heating & Cooling, LLC is a full-service HVAC and plumbing company in Glenpool, Oklahoma. Cassie has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating & Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. 

Champion Plumbing is a residential plumbing service business that Leslie and her husband, Brent, started. They service Oklahoma City and the surrounding areas. When Leslie left her job as a Land Technician at a petroleum land and surface services company in 2015, she channeled her passion for her community and other local businesses to start Champion Plumbing.

In this episode, Ryan Redding sits down with Cassie and Leslie to talk about what it is like being a woman in the trades industry. They explain the stresses women feel in this type of business dealing with customers and vendors while balancing managing the family.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Travis Smith is the President, and Heather Bargender-Wavra is the Chief Financial Officer (CFO) of Sky Heating, AC & Plumbing, based in Walton, Oregon. 

Sky Heating, AC & Plumbing was initially founded in 1979 by Travis' father, William Smith. Travis has spent his entire life working with the company, climbing the ranks from office worker to technician, and now he’s the owner. He serves on the board of the Oregon Air Conditioning Contractors of America and the Home Builders Association Home Performance Council.

Heather manages financial and business-related matters for Sky Heating, AC & Plumbing. She joined the company in 2015 as a Financial Controller and rose to become the CFO in 2018. Heather has an extensive background in the construction industry and has held financial roles in various companies. 

In this episode, Ryan Redding, Travis, and Heather discuss financial training and planning for teams in the trades, the 50/20/30 rule, and how workers in the trades can become financially independent.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services. She is also the Owner and CEO of Gavel Marketing.

In this episode of Blue Collar.CEO, Ryan and Nancy talk about the struggles of hiring great people for the trades, why the problem exists, the internal changes to make at your company to attract talent, the role of marketing, attracting the spouse of a technician, and other strategies.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Cassie Pound is the Vice President of Quality Heating & Cooling, LLC, a full-service HVAC and plumbing company in Glenpool, Oklahoma. She has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating & Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. 

On this episode of Blue Collar.CEO, Ryan and Cassie talk about people as the number one secret to growing a trades company, how to measure success, getting culture and core values right, and the dynamics of co-owning and running a business with your spouse and still maintaining a healthy marriage.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.