Blunt Force Business - Brutally Honest Advice for Small Business Owners

Lifetime customer value is the name of the game for any growing business.

That's because it's cheaper to keep her! You'll use fewer resources (time and money) to maintain and monetize a current customer than to get a new one.

When you make more money from your customers over their lifetime, you are more profitable overall.

But we find that too many customers are focused on finding new customers, neglecting the impact of higher LTV (Lifetime Value) .

(((Sometimes this value is referred to as CLV, Customer Lifetime Value)))

Build greater lifetime customer value for sustainable and efficient business growth.

If you've been following us, you know how to make money with your small business.

But once you start making money, how do you take care of yourself for your future?

How do you take care of your employees?

The ultimate questions for business owners revolve around retirement benefits for themselves and their employees, and exit strategy... which kinda works with that as well.

Looking for more? Find Bryan Hoffman, our guest, here - https://www.linkedin.com/in/bryan-hoffman-fscp%C2%AE-ba4903190/

You've probably heard that User Generated Content (UGC) is being increasingly relied on by Google in search results. You may have noticed that Reddit is pretty high on that list.

But there's an obvious reason for this: people like to hear from other people and often distrust companies. Who's more likely to be telling the truth?

So how can you integrate more UGC into your business?

Brian and Patrick discuss a few...

Does your local business struggle to market to local customers?

In this conversation we help you with the foundation, meeting your customer where they're at.

During this conversation we discuss:

- Your ideal customer

- The right social media platform

- Google Search

- Local engagement

Here's the tool discussed in the video: https://www.brightlocal.com/local-search-results-checker/

Your website was built for you and has 50 blogs built in, but somehow you still have zero organic traffic.

Well, Blunt Force Business has 3 simple things you can do to see [almost] immediate traffic results.

We also talk about things you can do that can improve your standing for local product or service searches.

Tools for ya:

Google Search Console - https://search.google.com/search-console/about

How to submit a Wordpress sitemap using RankMath - https://rankmath.com/kb/submit-sitemap-to-google/

Request indexing from Google for new or revised content - https://support.google.com/webmasters/answer/9012289?hl=en

Integrating Google Search Console with Wix - https://support.wix.com/en/article/verifying-your-site-with-google-search-console-5033765

Integrating Google Search Console with Squarespace - https://support.squarespace.com/hc/en-us/articles/205813918-Verifying-your-site-with-Google-Search-Console

Other SEO content from Blunt Force Business -

SEO for beginners - https://youtu.be/Eo12utWYnQU?si=vR0LkE61QtTQB3VO

Blunt Force Business Social:

Facebook: https://www.facebook.com/bluntforcebusiness

Instagram: https://www.instagram.com/bluntforcebusiness/

TikTok: https://www.tiktok.com/@UCd7_ci7QzhxeUKzT940vZWA

Watch on YouTube:

https://youtube.com/@bluntforcebusiness?sub_confirmation=1

We know that it took you time to have a solid financial projection.

But what if things don't go well? Do you have a backup plan?

How do you know in the first place if those financial plans are strong anyway?

Having two sets of financial plans helps deal with these and other challenges.

Oh, and we're not getting paid by these guys yet, but here's the planning software discussed in the video: https://www.liveplan.com/

Check out Blunt Force Business and learn about all of the ways we can help you grow! https://bluntforcebusiness.com/

The restaurant industry is notoriously fickle, but our guest Shane Matlock built a successful one through his relentless focus on his brand.

And while social media played a part, we've seen many businesses with a lot of followers and engagement that ultimately still failed.

So what makes a great brand?

We'll let Shane tell you.

You can find Shane at his spot in Attleboro, Massachusetts - the Burgundian

https://weareburgundians.com/

@weareburgundians on social (IG and FB)

So many of us have to do regular subscrption purges because we just forgot all the things we were subscribed to.What if your business was the beneficiary of this instead of the victim?And subscriptions don't need ot be just a cynical way of milking lifetime value.There are many more strategically positive reasons to introduce a subscrption model into your current offering, even if, ultimately, the benefit to your bottom line is financial.This conversation is not just about the outcomes that c...

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What is the 125/75 rule?Well, you have to watch to find out, but it's a super simple way of making sure your financials are on point.Use this rule when launching a new venture, either a new business, or just a new product or service.Expect the unexpected. Plan for the worst. Design for success.And get the free worksheet here: https://bluntforcebusiness.com/wp-content/uploads/2024/07/Won-Strategy-Financials-Template-Excel.xlsxIf you like what you heard here, make sure to leave us an episode re...