Blur & Blend Marketing...Trish Talks!

Marketing in the age of personalization has led us to Experience! It's what most Gen Z audiences want from brands, but the value of experience knows no age limit. Humans thrive on stories, connection , emotion, and LIVE events that complement the integrated mix of any brand's communication. What's the meaning of this relative newcomer to marketing? Let Adam Salcuse, founder of the NYC based  Experiential Marketing company ALT Terrain share the meaning and strategy behind taking it to the streets for awareness that leads to a consistent message and connecting loyalty with consumers. Spoiler alert... he's joined by the next Gen of marketers with Tulane Senior marketing/management student, Ben Taret, a member of the AMA College chapter at his university. it's a conversation that spans  topics and practice  of today into the future of marketing experiences.. 

This is a  bit of a noisy podcast on the fly  ---but a real life networking story! 

I met  Kathi Kersznowski  at my first NJ Teach Meet a few weeks ago. She gave an engaging 20 min. #Wakelet power session and I wanted to share her with my network so we grabbed a few minutes in a noisy school cafeteria to talk about her brand building journey--talk about real!  She is a superstar of tech and teaching, and I loved the noisy buzz for this blur and bland on the fly in South Jersey... Just two Jersey girls talkin'  tech, schools, and edu-brand! 

Kathi is Technology Integration Specialist at Washington Township Schools in New Jersey, USA. where she directly serves four elementary schools, but also enjoys greater responsibilities as an educational technology leader for her entire district and beyond. She has worked as an elementary teacher, a special education teacher, a computer teacher, and has a Master’s Degree in School Administration. She is a blogger, keynote speaker, and presenter on various educational technology, STEM/STEAM, and leadership topics. She is proud to be an ambassador for several edtech companies including Buncee, Merge, and Wakelet.  She is also a #TeachSDGs Global Ambassador, an MIEExpert and Master Trainer, and a Flipgrid Student Voice Ambassador! Find Kathi and learn from her on twitter @kerszi. She is authentically showing her educator brand !

Join me and my guest, Lori Perlow, the  Communications Manager for Camden County Educational Services and President of NJ Chapter of National School Public Relations Association. In a tip -filled talk about blending trends from business brand and marketing into an Educational Communications Plan for 2020, learn how schools -- even those without a full time Communications professional-- can optimize their core value messages to all stakeholders and tell their story of the school brand. Lori's career started in Business Marketing in NYC for top companies, but she found her home in communication for schools. Her unique path helps her in the blur and blend of today's marketing. She helps schools to share their brand identity  in the noise of digital and social.

Thanks to Brand Visionary, Jez Frampton, I've adopted his new age thinking for building Brands and Marketing them in the Blur of modern life. Tune in to hear how a simple yet powerful framework helps me as I pitch business, work with clients and teach my students all over the world. 

Annalie Killian,  @maverickwoman,  VP of Strategic Partnerships for the NYC based cultural consultancy, Sparks and Honey, explains  power tools for the future: employing Creative Emergence, curating diverse networks and going to the edges of your comfort zone. Thrive in times of ambiguity using Annalie's journey as a guide. Learn the value of nurturing your own creativity and growing beyond your  traditional "strong ties " to where value lies... in the "weak ties" you curate  from the range of people you meet along the way to innovation. See the things that others can't see in the fog. Build your confidence for developing your own unique way of going beyond the status quo in any eco-system in which you find yourself. Annalie is a master creator of partnerships and networks who offers several thought provoking examples from her global career path and  solid resources to access in this podcast from Sparks and Honey. Look for Annalie on LinkedIn and Twitter and watch her on the streaming Sparks and Honey Facebook sessions.

It's a beautiful weekend in NYC and I'm flexing my podcasting muscle after a great week of work before heading to Louisville, Kentucky to do two speaking engagements!  One titled, "Going from BLAND to BRAND" !

On Wed.,  my work with international marketing students at LIM College NYC was an ideation session about brand image, brand promise and brand result that included the Disney touch including a former CEO of Disney's words to live by! Just had to revisit it with you!  I'll be interviewing Annalie Killian at Sparks and Honey on Monday! Also... Look into Team Human by Douglas Rushkoff. Heard him on  English comic and  actor, Russel Brand's podcast ---and had to buy his book Team Human! 

Such an impromptu podcast... it even features a call from a client! 

12 years ago I met a degreed FUTURIST at a networking event... before Twitter-- and I knew I'd struck networking GOLD! That professional was Garry Golden, the visionary founder of Forward Elements, who consults an array of top business clients and still has time to guest lecture for me at Baruch College. Through his speaking and consulting, Garry supports organizations that must reshape their businesses though this time of rapid change. He brings a lens of change thinking around his knowledge of how to innovate using :HINDSIGHT, INSIGHT, FORESIGHT which can inform a 21st century professional's own development in our blur & blend world.

Garry always brings the newest thinking of What's Now and Next to the conversation! Follow Garry Golden (TWO R's please!) on LinkedIN and on Twitter @garrygolden where he curates amazing content around the signals of change, and  "hangs out" with the change makers you want to know!

A great conversation spanning the sectors of business and education as we face the unknowable future and embrace the fog to innovate in our  work and personal future... and the future of the Next Gen! 

HI, All... On this short podcast, on this Fathers Day, dedicated to my Dad, Robert Douel, and his memory, I do a TEST of my new Microphone. I am committed to making your podcast experience as enjoyable as possible as I explore the ways that unique and supportive  people in my extensive professional network find their way--professionally and personally-- in the fog of ambiguity and amplify the good to go beyond the status quo and to capture brand innovation. 

 Join me and NYC based Advertising professional and thought leader, Dr Amy Gomez, at the Empire Hotel ! We uncover opportunities for communication professionals in business and education through gaining an understanding of Cross Cultural Advertising and Marketing. It's a time of growth for diverse populations. Amy knows how the blur and blend of her own career experience can inform you in messaging a range of people from many cultures and of different ages. Amy's a frequent lecturer to  business students as well as being a top industry professional.  Grab a coffee and join us for a mini-class on this important topic that crosses all sectors. It's a great way to inform yourself to create your innovative approach to messaging beyond a typical multicultural campaign. Following the podcast check out the article I wrote about Amy  for District Administration Magazine and grab some more understanding ! https://districtadministration.com/da-op-ed-how-cross-cultural-marketing-can-improve-your-school-communications/?highlight=trish%20rubin

In my first NYC podcast on the go from the hip, Gansevoort  Hotel in the Meatpacking District in NYC, where the buzz of brand is all literally around us, I chat with  my colleague and my "Responsible Twitter Stalking" success story, Scott Kerr. I'm proud to say my friend Scott is the  Founder of Silvertone Consulting. He shares his personal story of Marketing from selling Marvel comics as a kid to  a career spent representing the biggest brands around like Pepsi and BMW. His career path shows the value of a unique personal brand through distinguishing yourself with a blur and blend positioning.  Enjoy his story  about how design plays an important part in his personal brand marketing. Enjoy his take on building your own personal narrative as well as the narrative of his clients. As we chat inspired by  neighboring iconic fashion bands, Chelsea Market, and the new Starbucks "Reserva", join us for a fun  road trip about the power of narrative for brands today. I check out Scott daily on @scott_kerr on Twitter and Scott Kerr on LInkedIN and I suggest you do the same if you are interested in what's breaking news for brands!