July 03, 2023

Blurred Lines: Navigating the Convergence of Roles and Responsibilities in the CPG Revolution (John Abele, Jean Allen, Kristin Duetmeyer; Heidrick & Struggles)

24 minutes

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving growth. We'll also discuss how leaders from different functional areas can collaborate effectively to leverage insights from customer data, drive innovation, and improve overall business performance. We'll examine the key skills and competencies companies should prioritize when recruiting and developing leaders. Finally, we'll look at strategies to ensure multifaceted leaders remain agile and effective in driving growth and innovation while avoiding burnout or loss of focus.

In the rapidly evolving CPG landscape, where technology and customer expectations continue to transform the industry, how can CPG leaders effectively balance the increasing demands of their roles while maintaining a strong focus on their core responsibilities and driving growth in their respective markets?

As data-driven decision-making becomes increasingly critical to success in the CPG industry, how can leaders across different functional areas – such as marketing, sales, and supply chain – collaborate more effectively to leverage insights from customer data, and how can this collaboration drive innovation and improve overall business performance in the CPG sector?

Considering the blurring lines between communications, marketing, sales, strategy, and digital roles in the CPG industry, what key skills and competencies should companies prioritize when recruiting and developing their leaders in order to keep up with the fast-paced and competitive nature of the market?

As private equity firms continue to consolidate responsibilities into fewer leadership roles within the CPG sector, what strategies can companies employ to ensure that these multifaceted leaders remain agile and effective in driving growth and innovation, while avoiding burnout or loss of focus?

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