In this episode you will discover:

Three major mindset shifts to maximize your boat show

How you can improve your sales staff’s closing rate by building their confidence

Why you may be missing opportunity at your boat show and what to do about it

What is the 2nd best sale you can make at a boat show that is the 2nd biggest mistake I see when mystery shopping boat shows

In this episode you will discover: 

• The power of event marketing with non-competitive partners who share similar client profiles
• How the assist and 2nd assist approach works like gang-busters in today’s world
• Tips for using a local podcast to become the boating expert in your local market
• How traditional media and digital media have changed and how you can take advantage of the switch
• Why doing something different is required in today’s fast-paced, digital age

In this episode you will discover:

Why ‘having more fun’ in your boat business is easier to do when you are selling more boats and making more money

3 tips to having more fun in your boat business that any dealership owner can use

The story of why I did this episode... hint, It came after a conversation with a dealer who had read my book "Boat Dealer Profits"

In this episode you will discover:

The value of your inventory photos and videos

Free apps and tools for video like the pros

How to find the "voice" of your dealership

Social media mistakes to avoid and simple approaches to selling more boats

Much more to help you sell more boats, make more money and have more fun

In this episode you will discover:

How Marcus took his stumbling pool company from the brink of bankruptcy to success with a common sense content marketing strategy

The story of buying his 2nd boat and how he is currently shopping for his next boat

How the boat shopping process has changed and why online video is becoming a must in every business

Why Marcus insists that every business today needs a videographer on staff

Much more to help you sell more boats, make more money and have more fun

In this episode you will discover: How to add an additional 20-30 more leads from your website. A simple way to increase F&I revenue by $3,200 per unit on 50% of your deliveries. Insight into the boat sales experience from a financing point of view.

Our guest today is Jim Jabaay of Lot Vantage. He grew up in his grandfather's car dealership that he started in 1954 where he learned the ins and outs of the dealership business.

Melanie Clement is the General Manager of Lakeshore Sports in Texas where she’s worked for over 20 years. She grew up as a tournament water skier, did some ski shows, then ran a ski school before joining Lakeshore. She is also a client of Boat Dealer Profits and one of my favorite because of her ability to implement and get so much done to get results.

As Manager, Sales and Dealer Development for SureShade, Jason is responsible for cultivating and supporting dealer relationships across the state of Florida in order to grow our aftermarket presence. Located in the Tampa area, Jason also provides on the ground customer service and technical support which strengthens SureShade’s presence in Florida.

In this episode you will learn:

• The SPLASH System revealed
• Why an orchestrated system delivers such amazing results
• Why the SPLASH System can be guaranteed
• Matt’s person $50K guarantee
• How the 24/7 Selling Machine can change your dealership
• How you can have Predictable results
• How to get involved and become a SPLASH Dealer

Resources and links mentioned in this episode:

• www.BoatDealerProfits.com/SPLASH