Cleveland's CEOs You Should Know

Bob Denning, CEO Perry's Ice Cream


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As the President & CEO of this 4th generation, 102-year-old organization, Robert has led the transformation of the company into the international world-class supplier and distributor it is today. Robert was promoted to President & CEO in 2000 after 20 years with the business. He holds an EMBA from the University at Buffalo, a BS in Business Administration from Buffalo State College and an AAS in Business Administration from Genesee Community College.

With Robert’s leadership driving the achievement of long range strategic goals, increasing sales and geographic expansion have occurred. Perry’s now offers over 1,500 unique items in distribution and has revenue coming from three sources; the Perry’s Ice Cream Brand, a Contract Manufacturing channel, and Partner Brand distribution.

Under Robert’s tenure, the company achieved its first international sales in 2007 to over 30 countries outside of the US, where these sales account for nearly 15% of the company’s manufactured revenues today. In 2008, after spearheading $10 Million in capital improvements, including equipment updates and a 20,000 sq. foot distribution center, the company was able to expand.

Robert’s vision to expand geographically in 2016 resulted in Perry’s posting revenues exceeding $100 Million in sales for the first time ever. In this same year, the company doubled its direct store delivery distribution footprint to over a 100,000 square mile geography, which now includes New York, Pennsylvania, and Ohio, along with portions of Indiana, Kentucky and W. Virginia, while adding nearly 50 positions. Today, the company employs over 425 team members to support its growth strategy. This new territory is on a path to contribute $20 Million in sales within the first three years with incredible potential to sell the Perry’s Brand to more than 10 million new consumers.
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