Bold Journeys Podcast
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Bold Journeys Podcast episodes

  • How to Master Hyperscaler Co-opetition with Alan Chhabra

    With over $300 billion in customer commitments to AWS, Azure, and Google Cloud, the hyperscaler marketplace should play a strategic role in every IT vendor’s go-to-market strategy. But how do you partner successfully with these hyperscalers when you’re also competing with them? That co-opetition is something many people in your C-Suite fear and it can drive a wedge in what could be a very successful partnership.

    Today’s guest, Alan Chhabra, EVP of Worldwide Partners at MongoDB, mastered hyperscaler co-opetition with a customer-centric business strategy. Alan shares the critical success factors for MongoDB and how they navigated successful partnerships with Microsoft and other hypercalers despite the direct competition they initially faced.

    Key Takeaways

    Here are the top 10 lessons I learned about mastering hyperscaler co-opetition from Alan:

    1. Customer-Centricity: MongoDB’s decision to deepen its partnership with Microsoft, despite the competition, was driven by a strong commitment to customer needs. This customer-centric approach helped create a seamless and efficient experience for users, reinforcing the importance of prioritizing customer satisfaction in strategic decisions.
    2. Strategic Use of Marketplaces: Alan highlighted the significant benefits of leveraging cloud marketplaces. By integrating MongoDB products into these marketplaces, they were able to provide customers incentives to use their products while also benefiting from the hyperscalers’ marketplace programs, leading to mutual growth.
    3. Stickiness and Integration: Ensuring that MongoDB’s Atlas was well-integrated with other Azure products was key to making their solution preferable over Microsoft’s native solutions. This integration included features like Power BI and Visual Studio, which enhanced customer experience and encouraged adoption.
    4. Sales Collaboration and Incentives: Building a compelling value proposition for the sales teams of hyperscalers was crucial. Alan emphasized creating clear financial incentives for Azure, AWS, and Google sales reps to promote MongoDB’s Atlas, ensuring they benefited substantially from each sale.
    5. Understanding the Partner Ecosystem: Alan stressed the importance of comprehending the detailed workings of the hyperscaler ecosystems. Success in these environments requires knowing how to collaborate effectively and understanding the hyperscalers’ products and sales strategies thoroughly.
    6. Program Participation: Being part of critical programs that allow the retirement of customer commitments was essential for MongoDB. These programs provided additional motivation for customers to choose MongoDB’s solutions through the hyperscaler marketplaces, aligning incentives across all parties.
    7. Hiring for Pipeline Generation: Successful collaboration with partners and customers requires team members who are adept at generating pipelines. Alan stressed hiring partner managers who can identify business opportunities and translate them into sales, which is vital for growth in a competitive market.
    8. Building a Resilient Partner Organization: MongoDB’s partner organization structure, with roles designed to address various aspects of partnership (including hyperscaler specialists and partner program managers), ensures a balanced and focused approach to scaling their business through partnerships.
    9. Adaptive Leadership: Alan discussed the importance of having adaptive leadership—a trait seen in MongoDB’s capacity to address different challenges, whether they are partnership-focused or direct sales-oriented. This versatility helps in navigating complex sales ecosystems effectively.
    10. Maintaining Competitive Edge: Despite strong partnerships with hyperscalers, MongoDB continuously focuses on maintaining its competitive edge through innovation and differentiating its products. The company’s commitment to keeping its technology ahead of the curve is a decisive factor in its success.
    11. LINKS & RESOURCES
      • Connect with Alan on LinkedIn
      • Learn about the Impact of Hyperscalers on the Partner Ecosystem
      • Hear How to Win on the AWS Marketplace
      • The post How to Master Hyperscaler Co-opetition with Alan Chhabra first appeared on Channel Journeys.
        53 min
      • Rob and Vince’s Ultimate Channel Insights

        As a podcast host and partner ecosystem fanatic, one of the greatest experiences is sitting down with a fellow podcaster and partnering fanatic. I had just that opportunity a few weeks ago when I traveled to Boca Raton, Florida to be on Vince Menzione’s Ultimate Partner Podcast.

        You’ll hear our conversation in today’s episode where we talk about everything from our early days of podcasting and my predictions for 2024 and 2025. We dive into our insights on the evolving dynamics of partner ecosystems and the strategic mindset required to harness their full potential.

        You’ll hear about my offshore sailing and how it aligns with successful partnering, with lessons you can use in your partnering efforts in this increasingly competitive and interconnected business landscape.

        Key Takeaways

        Here are five highlights from my conversation with Vince on successful partnering in 2025:

        1. Navigating Economic Downturns: During economic challenges, many companies tend to revert to traditional transactional channels and reduce ecosystem investments. However, Vince and Rob highlight the importance of courageous leadership, which requires continued investment and faith in the long-term benefits of partner ecosystems, despite short-term financial pressures.
        2. Continuous Learning and Preparation: Just as Rob prepares for his sailing trips with extensive training and learning, companies should commit to ongoing learning and development within their ecosystem strategies. This includes staying updated with technological advancements and market trends to maintain a competitive edge.
        3. Building Trust and Teamwork: Trust is essential in both sailing and business ecosystems. The conversation underscores the importance of building trust among partner organizations. Successful ecosystems rely on robust relationships where partners can reliably depend on each other for mutual success.
        4. Encouraging Partner Collaboration: Promoting collaboration between different types of partners can unlock new opportunities. Cross-partner collaboration helps in leveraging strengths and creating innovative solutions, which is essential for tapping into large markets like the hyperscaler commitments available.
        5. Strategic Planning and Vision: A well-defined strategy and clear vision are crucial. Partners and company leadership must be aligned on long-term goals. By having a clear destination in mind, as illustrates with Rob’s sailing expeditions, companies can navigate towards success more efficiently.
        6. LINKS & RESOURCES
            • Connect with Vince on LinkedIn
            • Watch the video of my Ultimate Partner conversation with Vince
            • Listen to Vince Menzione on How to Lead Partnerships in Uncertain Times
            •  

              The post Rob and Vince’s Ultimate Channel Insights first appeared on Channel Journeys.
              50 min
            • Revolutionizing MSP Economics with Fred Voccola

              The Managed Service Provider (MSP) industry is poised for massive growth to serve the technology needs of small to mid-sized businesses (SMBs). But there’s a massive hurdle in their way. The core unit economics of MSPs are broken.

              Today’s guest, Kaseya’s CEO Fred Voccola is on mission to fix that problem. Kaseya is not only revolutionizing the MSP business model but is also contributing to the stability and growth of the global economy. This mission-driven approach ensures that Kaseya and its partners are aligned toward creating lasting value.

              Key Takeaways

              Here are the top five drivers Fred shared for Kaseya’s mission to change Managed Service Providers (MSP) economics:

              1. Massive Market Opportunity: The MSP market is incredibly large and continuously growing. This is driven by explosive growth of small to mid-sized businesses (SMBs) in consuming technology. By fundamentally improving the economics for MSPs, Kaseya aims to capture a significant share of this lucrative market. 
              2. Addressing Broken Unit Economics: MSPs provide critical services to their clients but face financial constraints due to inefficient business models. Many operate on thin profit margins, often around 10%, which is unsustainable. Kaseya’s mission is to rectify these broken unit economics by providing a comprehensive, integrated platform that lowers operational costs and increases profit margins. 
              3. Empowering SMBs: SMBs are the backbone of most economies around the globe. However, these businesses often lack the IT infrastructure and expertise to manage their technology needs effectively. Kaseya’s mission includes empowering these SMBs by enhancing the capabilities and profitability of the MSPs that serve them. By doing so, Kaseya contributes to the economic stability and growth of these small enterprises, which, in turn, fuels entrepreneurial success and job creation.
              4. Combating Cybersecurity Threats: Cybersecurity is an escalating concern, with small businesses being prime targets for ransomware and other cyber threats. Kaseya’s mission aligns with the broader goal of enhancing cybersecurity readiness for SMBs. By improving MSP economics, Kaseya ensures that MSPs have the resources and tools necessary to provide robust cybersecurity solutions, thereby protecting their clients from cyber attacks. 
              5. Mission-Driven Fulfillment: Beyond financial gains, Kaseya’s leadership is motivated by a mission-driven ethos. Improving MSP economics enables these service providers to deliver higher quality, more consistent services to their SMB clients. This mission fosters a sense of purpose within Kaseya’s team and its partners, creating a culture that is focused on making a meaningful difference in the world.
              6. LINKS & RESOURCES
                • Connect with Fred on LinkedIn
                • Download The 2024 MSP Benchmark Survey Report
                • Learn How to Power Up MSPs with Dan Tomaszewski
                • Listen to Rob Rae on How to Find, Engage, and Inspire MSPs
                • Try Impartner Partner Management
                • The post Revolutionizing MSP Economics with Fred Voccola first appeared on Channel Journeys.
                  52 min
                • Unlocking Radical Business Growth through MRR with Randy Schirman

                  What if there was a way you could increase your total addressable market and open up a whole new channel of partners? What if this strategic move not only enhanced customer satisfaction, but also significantly boosted your company’s market valuation and overall growth trajectory? All this is possible by adding a new revenue model to your business.

                  We’re all used to paying for utilities like power and water on a monthly basis based on how much we use each month. That’s exactly how many customers, especially smaller business owners, want to purchase IT services to protect and run their business. In turn, the Managed Services Providers who serve these customers want to buy and bundle technologies from vendors in the same fashion.

                  In this episode of Channel Journeys, Randy Schirman, VP Worldwide Partnerships at Vectra AI, shares how you can achieve all of these things by serving the needs of the customer and the partner. Randy provides valuable tips on what it takes to execute this strategy based on a utility-based Monthly Recurring Revenue (MRR) model.

                  Key Takeaways

                  Here are my top 10 lessons learned from Randy on building an MRR model to capture radical business growth:

                  • Importance of Partner Ecosystem: Randy emphasizes that Vector AI’s success relies heavily on its partner ecosystem. 100% of their go-to-market strategy is executed through partners, which underscores the significance of building and maintaining strong relationships within this network.
                  • Shift to MRR Model: Transitioning from an Annual Recurring Revenue (ARR) model to a Monthly Recurring Revenue (MRR) model was driven by partner and customer needs. This shift provided flexibility, allowing customers to pay based on the actual consumption of services, thereby aligning expenses more closely with revenue streams.
                  • Operational and Financial Challenges: Adding the MRR model required reengineering both operational and financial systems. This included developing technology reporting capabilities and creating new invoicing and financial reporting frameworks to track monthly usage accurately.
                  • Customer Retention and Churn: The MRR model demonstrated a reduction in churn and an increase in customer retention. By aligning costs with actual usage, customers and partners felt they were receiving fair value, which prolonged their engagement and loyalty.
                  • Impact on Valuation: Adopting the MRR model significantly expanded the Total Addressable Market (TAM) and contributed to Vector AI being considered a unicorn with a valuation over a billion dollars. The model provided more predictable revenue streams and a diversified financial portfolio.
                  • Low Touch, No Touch Sales: The MRR model allowed for a “low touch, no touch” sales strategy, meaning minimal direct interaction with end customers was needed. Partners could package the technology within their services, reducing Vector AI’s customer acquisition costs (CAC) and expanding market reach.
                  • Training and Enablement: Implementing the MRR model required some additional training for partners. Key focus areas included understanding the new usage reporting mechanisms and how these fed into the financial and invoicing processes.
                  • Incremental Market Opportunities: Having an MRR option opened new market segments, especially among managed service providers (MSPs) and sectors with legislative requirements for utility-based models. This strategy created additional revenue streams without cannibalizing existing ARR contracts.
                  • Financial Engineering for Service Providers: Rather than leading with technology, the approach focused on financial engineering, highlighting profitability and margin predictability for partners. This strategy often led to higher buy-in from partners who saw immediate financial benefits.
                  • Execution and Expertise: Successfully implementing the MRR model was driven by leveraging in-house expertise. Randy and his team had prior experience, which allowed them to navigate the complexities internally without external consultants, ensuring a smoother transition and execution.
                  • LINKS & RESOURCES
                    • Connect with Randy on LinkedIn
                    • Learn How to Build a Booming MSP Program with Dinara Bakirova
                    • Hear how to build The Pay as You Grow MSSP Program with Stephan Tallent
                    • Try Impartner Partner Management
                    • The post Unlocking Radical Business Growth through MRR with Randy Schirman first appeared on Channel Journeys.
                      48 min
                    • Rob Spee: My 10 Top Lessons on Partnering

                      I’ve gained and shared a ton of channel smarts over the past 6 years producing 150 episodes of the Channel Journeys podcast. It’s hard to condense all this knowledge into one episode, so I aimed at summarizing the key insights for successful partnering. It’s an almost impossible task given the wealth of knowledge shared by my fantastic guests.  

                      It took me awhile to come up with a strategy for finding the top advice from 150 episodes. I started by reviewing all 150 podcast episodes and classifying them based on the core topic. I found they all fell into 17 different categories.  The top 5 categories were:

                      • Strategy: 27 episodes 
                      • Partner Management: 25 episodes
                      • Trends: 12 episodes
                      • Partner Programs: 10 episodes
                      • Channel Transformation: 10 episodes
                      • I pulled out highlights from my more recent podcasts in these top categories and made sure everything applies just as much today as when I aired the podcast. These insights will help any organization thrive in the partner ecosystem.

                        I’d like to give a very big heartfelt shout-out to the 120 guests who have been on my show. Thank you for joining me on this channel journey!  

                        Key Takeaways

                        OK, I couldn’t keep it to just 10. Here are my top 11 lessons learned on successful partnering from the first 150 episodes of the podcast:

                        1. Partnering is a Company-Wide Strategy: Partnering must be integrated into the entire company’s strategy, including go-to-market, product, marketing, HR, and sales enablement strategies. A standalone partnering function is bound to fail if not supported across the company. Listen to How to Make Partnering a Business Strategy with Jill Rowley
                        2. Executive Commitment in a Must: Achieving successful partner ecosystem strategies requires strong commitment and understanding from the board and executive C-level leaders. They must appreciate the ecosystem’s benefits and actively engage in ecosystem strategies. Listen to Asher & Chip: Growing Ecosystems Around the Globe
                        3. Embrace Co-opetition: Collaboration with competitors (co-opetition) is crucial for growth. Companies must adopt a customer’s perspective to provide comprehensive solutions, even if it involves partnering with competitors. Listen to Tiffani Bova: 5 Paths to Consistent Channel Growth 
                        4. Know What Partner Types Your Customers Need: Effective partner management begins with understanding what types of partners are needed and what each type requires to succeed. Creating a partner journey map for each type helps in understanding and improving the partner experience. Listen to Lana King: What Partners do Saas Companies Really Need?
                        5. Partner Experience Trumps Technology: Winning partners’ hearts and minds is more about providing a great partner experience than having the best technology. Consistent, positive interactions across all company departments foster strong partner relationships. Listen to Crystal Ferreira: How to be a Better Vendor to your Partners
                        6. Top Performance Requires Effective Partner Management: Driving top partner performance involves recruiting the right partners, cultivating a channel-friendly culture, aligning sales and channel teams, and focusing on the performance and intellectual curiosity of partner managers. Listen to Josh Lewis: Driving Breakthrough Partner Performance
                        7. Channel Priority has Shifted to Services: The channel is shifting from product sales to services and subscription models. Partners and their vendors must adapt to this change, focusing on customer success to ensure retention and growth. Listen to Jay McBain: Top 5 Ecosystem Plays for 2024
                        8. Partners are the Customer Experience: Partners play a crucial role in delivering business outcomes by engaging with customers through the entire journey—from pre-sales to post-sales, implementation, adoption, retention, and expansion. Continuous enablement and strong relationships are essential. Listen to How Partners are Driving Customer Success with Nancy Ridge and Norma Watenpaugh 
                        9. You Cannot Ignore the Marketplaces: The growth in hyperscaler marketplaces (such as AWS, Azure, and Google Cloud) necessitates vendors to have their products on these platforms. Programs must reward partners for post-sales success and adapt to the new market value of the transaction. Listen to Jay McBain: Top 5 Ecosystem Plays for 2024
                        10. It’s Time for Your Modern Ecosystem Partner Program: Building a modern partner program isn’t that difficult. It just involves creating the elements that support your various partner go-to-market motions and putting them into a single program. The program and these elements should be designed from the partners’ perspective, focusing on their success metrics, and ensuring simplicity and efficiency. Listen to Mike Day: How to Build an Ecosystem Partner Program
                        11. Simplification is Key: Scale back and simplify elements of your program that aren’t providing a great partner experience. Get back to basics, simplify, remove complexity, and then build from there. Apply as much efficiency and automation as you can, with a smart selection of channel technologies. Strip out any technology that is creating too much complexity. Listen to Katie Landaal: Five Ways to Scale Your Partner Business
                        12. LINKS & RESOURCES
                          • Connect with Rob on LinkedIn
                          • Try Impartner Partner Management
                          • The post Rob Spee: My 10 Top Lessons on Partnering first appeared on Channel Journeys.
                            19 min

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