Bold Names

Bold Names

By The Wall Street JournalTechnology
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Bold Names episodes

  • NASA Plans to Bring Bits of Mars to Earth. It May Change How We See Space

    NASA’s Perseverance rover is currently collecting samples on the surface of Mars, and some of them will be coming to Earth—that is, if all goes well. NASA has a complex plan to bring bits of the Red Planet here, arriving in 2033, so scientists can study them to answer some burning questions. What’s the planet’s history? What is its dust like? And, are there any signs that life may have existed there? WSJ’s Alex Ossola speaks to Lindsay Hays, an astrobiologist at NASA and deputy lead scientist for the Mars Sample Return mission, about how this mission could help us better understand the history of our own planet and shape future missions to Mars and beyond.


    Further reading: 

    NASA Lands Perseverance Rover Safely on Mars After ‘Seven Minutes of Terror’ 

    NASA Collects Mars Rock Samples in Historic First for Perseverance Rover 

    NASA’s Perseverance Rover Begins Its Search for Life on Mars 

    Mars Photos: See NASA’s Perseverance Rover’s First Visions of Red Planet  


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    24 min
  • Forecasting Future Diseases With Every Flush

    At the start of the Covid-19 pandemic, epidemiologists looked to our sewers to help figure out the scale of the virus’ spread. It worked, giving some public health officials a heads-up before Covid surges. Now, researchers are taking the lessons from that pandemic, and working to put the wastewater from bathing, toilets, laundry machines and dishwashers to use in monitoring the spread of other diseases. WSJ’s Danny Lewis speaks with environmental microbiologist, engineer and epidemiologist Marlene Wolfe about why it’s so important to look at wastewater if we want to stop the next pandemic. 


    Further reading: 

    For Future Viral Threats, Health Officials Look to Sewage - WSJ 

    From the Sewers, Clues to Covid-19’s Next Moves - WSJ 

    CDC Will Test Sewage for Polio in Some U.S. Communities - WSJ 



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    16 min
  • How Recycling Wastewater Could Help Quench the West’s Thirst

    Severe droughts in the American South and West are raising new questions about how to ensure millions of people have access to clean, safe water. That’s why several local water systems, including one that provides water to 19 million people in Southern California, are looking to a method of water recycling that brings treated wastewater back into the system. It’s called “direct potable reuse,” but many people have dubbed it “toilet to tap.” Can it succeed despite the ick factor? WSJ’s Alex Ossola visited Los Angeles to find out just how it would work, and how the public is reacting.

    Further reading: 

    California Could Face Cuts to Colorado River Usage Under Federal Proposal 

    California Governor Lifts Most Drought Restrictions on Water Use 


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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min
  • How Recycling Wastewater Could Help Quench the West’s Thirst

    Severe droughts in the American South and West are raising new questions about how to ensure millions of people have access to clean, safe water. That’s why several local water systems, including one that provides water to 19 million people in Southern California, are looking to a method of water recycling that brings treated wastewater back into the system. It’s called “direct potable reuse,” but many people have dubbed it “toilet to tap.” Can it succeed despite the ick factor? WSJ’s Alex Ossola visited Los Angeles to find out just how it would work, and how the public is reacting.

    Further reading: 

    California Could Face Cuts to Colorado River Usage Under Federal Proposal 

    California Governor Lifts Most Drought Restrictions on Water Use 


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min
  • How Smell is Helping Treat the Toughest Cases of Trauma

    Our sense of smell is deeply linked to our emotions, due to the connections between the tissue structures that identify odors and the parts of the brain that govern our memories and feelings. But what if those smells are linked to traumatic memories? Researchers are finding success using a combination of artificial scents and virtual reality to treat people with severe cases of trauma. WSJ’s Danny Lewis examines how new innovations could make this therapy more accessible.


    Further reading: 

    High-Tech Smell Sensors Aim to Sniff Out Disease, Explosives—and Even Moods - WSJ 

    The Metaverse’s Effects on Mental Health: Trivial or Troubling? - WSJ 

    The New Halloween Scare: ‘Oh, My God, That Smell Was Gross.’ - WSJ 


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    21 min
  • The ‘Mini Brains’ solving medical mysteries and raising concerns

    It may seem like science fiction, but over the past decade scientists have been using stem cells to grow so-called “mini brains.” Researchers prefer the term brain organoids, a collection of human cells in a petri dish that mimic the structure and cell types of our own brains. They’ve been used to study diseases like cancer and Parkinson’s, and evaluate potential treatments, but now the research is becoming more sophisticated, and that’s raising big concerns. Could they become conscious? Should we even be experimenting on our own cells? WSJ’s Alex Ossola explores the advantages, and potential issues, as scientists look to use brain organoids to test new medicines or even replace the chips in our computers. 


    Further reading: 

    Scientists Grow Human Cells in Rat Brains to Study Autism, Schizophrenia 

    Engineered Mini Brain Models Show Patterns of Activity That Resemble Babies’ 

    Startup Uses ‘Mini Brains’ and Software to Power Drug Research 

    Thomas Hartung’s laboratory at Johns Hopkins University 

    Paola Arlotta’s laboratory at Harvard University 

    The Brainstorm Project 



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    23 min
  • Melting Ice & Undersea Cables: How the Arctic Is Getting Fast Internet

    High-speed internet is something many of us take for granted. But the FCC says millions of Americans lack access to broadband service. That includes many people who live in the northernmost parts of Alaska, where satellite internet has long been the only option. That’s changing, though, as melting sea ice is leading a rush of companies to step in and start laying new undersea cables. WSJ Pro reporter Isabelle Bousquette visited parts of the Arctic where high-speed internet has made it easier to learn and even saved lives. She speaks with WSJ’s Danny Lewis about the huge educational, medical and research implications for people in the Arctic and beyond. 


    Further reading: 

    A Warming Arctic Emerges as a Route for Subsea Cables - WSJ 

    Climate Change in Arctic Is Changing How People There Live and Work - WSJ 

    Google, Amazon, Meta and Microsoft Weave a Fiber-Optic Web of Power - WSJ 


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    26 min
  • Encore: Beyond Silicon? The New Materials Charting the Future of Microchips

    Microchips are in pretty much all of our electronic devices—if it’s got a plug or a battery, it’s probably got a chip. For the past 60 years, most of these have been made of silicon. But new devices demand faster, better, and more efficient processors, and engineers are hitting silicon’s physical limits. In this encore episode of the Future of Everything, WSJ’s Alex Ossola digs into the future of chips—how scientists are boosting silicon’s capabilities and looking for other materials that could take its place.


    Further reading: 

    Graphene and Beyond: The Wonder Materials That Could Replace Silicon in Future Tech 

    The Microchip Era Is Giving Way to the Megachip Age 

    Chips Act Will Create More Than One Million Jobs, Biden Says 


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    19 min
  • Why the Future of Mental Health Care Could Be in Your Gut

    A growing body of research suggests that the gut microbiome, the bacteria and other organisms that live in the gut, is linked to our mental health. But what if doctors could act on that information to treat mental illness by changing the gut microbiome? WSJ’s Alex Ossola talks to some of the top researchers in the emerging field of psychobiotics to explore how changing what’s in the gut could lead to future psychiatric treatments. 


    Help is available: Reach the 988 Suicide & Crisis Lifeline (formerly known as the National Suicide Prevention Lifeline) by dialing or texting 988.


    Further reading: 

    Gut Bacteria Are Linked to Depression 

    What Is Your Microbiome? A Wellness Trend Taking On Post-Covid Urgency 

    Modern Life Is Messing With Our Microbiomes, but Science Is Fighting Back 

    Diets Engineered to Work With Your Microbiome Are Latest Startup Craze 

    Those Probiotics May Actually Be Hurting Your ‘Gut Health’ 


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  • How Football Tech May Change the Game for Head Injuries

    When the game clock starts, football players aren’t just heading out with their pads and a game plan. Technology like helmet sensors that track the hits players take are becoming more common, especially for young players. They’re being used to figure out when a player might be at risk for a concussion or another brain injury. The data collected is helping researchers and doctors learn more about what happens to the brain over time. But could these innovations and research shape how we play football?


    Further reading: 

    Tua Tagovailoa Is in the NFL’s Concussion Protocols Again - WSJ 

    Severity, Not Frequency, Sets Football Injuries Apart - WSJ 

    NFL and Nike Court a New Football Market: Girls - WSJ 


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    26 min

About Bold Names

From the publisher's feed

WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and…

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