James Reade is a professor of Economics at Reading University and a fan of Oldham Athletic. He's a regular contributor to Forbes.com, where he often links his studies into economics and statistics to his 30 year passion for The Latics. Matt caught with him to discuss how data could be used to help bring fans together, improve the match day experience and maybe help take Oldham back into the big time. 

Follow Prof. James Reade on Twitter @jjreade

You can join in the conversation by emailing your messages, questions, rants and voice messages to [email protected].

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Title music is by Manchester DJ and producer Starion find out more at www.redlaserrecords.bandcamp.com.