Future Proof

BONUS: How will COVID-19 affect media and advertising?


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Host Professor Andrew Stephen chats to Jane Ostler, Daren Poole and Andy Brown, media and creative experts from Kantar, to find out what the coronavirus means for media and advertising. What happens if brands stop advertising? How are our consumption habits changing? And what makes a good piece of creative at this time? 

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Future ProofBy Kantar & Saïd Business School, Oxford University

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