Ford knows how to build trucks, that part isn’t in doubt. But do the Europeans know how to buy them? After all this is land of the panel van for commercial use (aka 'white van man'), and we simply don’t have truck culture like the U.S. or Ute culture like Australia.

However that could change with the launch of Ford’s new plugin hybrid truck: the Ford Ranger PHEV.

Revealed at the IAA Transportation show in Hanover, Germany, the Ranger PHEV represents Ford's commitment to combining utility with providing vehicles which lower emissions. As Europe's first plug-in hybrid pickup truck, it promises to deliver the capability that Ranger enthusiasts expect, while also offering the benefits of electric propulsion. At least, until the (relatively small) battery runs out.

This new model is set to join Ford's existing lineup of diesel-powered Rangers, providing customers with a broader range of options to suit various needs and local emissions regulations.

Here are the headlines and highlights:

➤ 2.3-liter EcoBoost turbocharged gasoline engine

➤ 75 kW electric motor integrated into the bellhousing

➤ 11.8 kWh (usable capacity) lithium-ion battery

➤ 10-speed automatic transmission with new Modular Hybrid Transmission

➤ Total system output: 279 PS (275 horsepower) and 690 Nm (509 lb-ft) of torque

➤ Targeted electric-only range of 45 km (28 miles) WLTP

➤ Payload capacity up to 1,000 kg (2,204 lbs)

➤ Towing capacity up to 3,500 kg (7,716 lbs)

➤ e-4WD system for enhanced traction

➤ Dual-range transfer box for off-road capability

➤ Rear differential lock for improved grip

➤ Multiple drive modes: Auto EV, EV Now, EV Later, and EV Charge

➤ Pro Power Onboard system with 2.3 kW standard, optional 6.9 kW upgrade

➤ Two 15 amp outlets in the load box providing up to 3.45 kW each

➤ Latest Ford infotainment system with hybrid-specific displays

➤ Pro Trailer Backup Assist

➤ 360-degree camera

➤ FordPass app integration

➤ Ford Pro Telematics for fleet management

➤ Digital Logbook for mileage tracking

➤ Available in XLT and Wildtrak variants, plus exclusive Stormtrak launch edition