June saw the release of the <a href= "http://www.millwardbrown.com/brandz/rankings-and-reports/top-global-brands/2019">BrandZ Top 100 Most Valuable Global Brands of 2019</a>, with Amazon taking the top spot for the first time. But why does it matter? How does it work? And what makes the difference between a top performing brand and those that drop off the list? Doreen Wang, global head of BrandZ for Kantar, tells Jane Bloomfield about the key themes, provides insights for growth and offers up some interesting case studies from this year’s global ranking.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

June saw the release of the BrandZ Top 100 Most Valuable Global Brands of 2019, with Amazon taking the top spot for the first time. But why does it matter? How does it work? And what makes the difference between a top performing brand and those that drop off the list? Doreen Wang, global head of BrandZ for Kantar, tells Jane Bloomfield about the key themes, provides insights for growth and offers up some interesting case studies from this year’s global ranking. Hosted on Acast. See acast.com/privacy for more information.

June saw the release of the&nbsp;<a href="http://www.millwardbrown.com/brandz/rankings-and-reports/top-global-brands/2019" rel="noopener noreferrer">BrandZ Top 100 Most Valuable Global Brands of 2019</a>, with Amazon taking the top spot for the first time. But why does it matter? How does it work? And what makes the difference between a top performing brand and those that drop off the list? Doreen Wang, global head of BrandZ for Kantar, tells Jane Bloomfield about the key themes, provides insights for growth and offers up some interesting case studies from this year’s global ranking. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

BONUS: Why should we care about brand value?

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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