This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities work best?

This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out.

Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform?

In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience.

Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.

It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.

Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!

The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author website needs to do? Is yours?

Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.

As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.