Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.

Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.

This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.

What kinds of outreach activities should Valerie do to market her fiction, and why?

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?

What's the best way to market your books when you write across genre? What do you do when you write under more than one name?

What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.

Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.

My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook. runningdownadream.com