Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

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As we head into the U.S. holidays, I’m taking my annual break to spend time celebrating with family and giving thanks for each of you!

I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.

So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.

See you back here on Friday, January 10 and until then I’m praying for an abundance of blessings on you!

Love ya’ll! 💛

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Want to connect with your target readers authentically online? You have to show up as your true self. Kim Mosiman, author of Reflections of Joy: Learning to Love the Woman You See While Becoming the One You're Meant to Be is sharing tips on how to do that plus what she wishes she had known about book marketing before starting her publishing journey.

And since we connected through PodMatch, she's sharing how she's using that service to speak on a variety of topics as a podcast guest.

RESOURCES MENTIONED:

Kim's book
Kim's website


TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch


RELATED EPISODES:

PodMatch Overview: why I love it (#131)
Using IG to Reach Your Target Readers (#4)
Ways to Market Off Social (#75)
 

📲 Send Kim feedback on this episode

As we get ready to turn the page on a new year, you may be facing the transition of your child graduating from high school this spring. I remember the pride and joy of that time for my boys, but I also remember it being a really hard year for me as a mom.

So when I connected with Karen Jolly in Jenna Kutcher’s Goal Digger Podcast FB group, I knew I wanted her as a guest on the show.

Karen is the author of “The Journey of Love and Letting Go: Navigating Your Child's Senior Year with Grace”. We talk about her path to writing her book and encouragement for you if your child’s senior year isn’t going as you planned.

Plus Karen shares self-publishing tips especially for you in the empty nest season and also what’s working well for her to market your book.

RESOURCES MENTIONED:

Karen's book
Karen's IG

RELATED EPISODES:

Fulfilling Your Book Dream as an Empty Nester (#98)
Finding the Heart of Your Nonfiction Book Idea (#96)

📲 Send Kim feedback on this episode

If you have an idea for sharing your hard story in your book in a way that serves and impacts others, you're going to love today’s conversation with my new friend, Mandy Capehart.

Mandy is a Certified Grief Educator & Trauma Professional, author of “Restorative Grief: Embracing our losses without losing ourselves” and hosts a podcast by the same name. Mandy and I connected on the PodMatch platform and I couldn’t wait to have her as a guest to share:

-- how her book has become a form of grief insurance
-- how she recommends you start documenting your hard story
-- how she shares her book with her listeners in a "care desert"
-- how she’s using the PodMatch service as a podcast guest


RESOURCES MENTIONED:

Mandy's book
Mandy's podcast
Mandy's website
Navigating Grief by Enneagram Type (free resource)

TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch

📲 Send Kim feedback on this episode

If you’re struggling with serving your target readers and showing up as your authentic self, you will love this conversation today with my new friend, Kelly Thompson.

Kelly hosts The Genius in You podcast, and helps women market their coaching businesses without posting content 24/7. Kelly shares about her podcasting journey, how to find your genius in showing up online, how to be the expert your listeners trust (even while interviewing guests) and how to make time to podcast in your busy life.

Kelly's website
Kelly's podcast

📲 Send Kim feedback on this episode

How do you genuinely share about your book with the ones who need to read it the most?

You're going to love this conversation with my special guest, Jessica Hurlbut, author of Unlimited Motherhood and co-host of The Full Spectrum Parent podcast. 

Jessica shares about using your God-given influence to connect with your target readers and build your audience ahead of a book launch. Plus she shares how podcasting has played a part in continuing to market her book.

RESOURCES:

Jessica's book
Jessica's website
Jessica's podcast

affiliate links may be included. I only share products I know you will love!

📲 Send Kim feedback on this episode

We often talk about marketing your book before it's published but what does that really look like? Especially on a podcast?

That’s the question we’re answering today with my special guest, Billie Jauss. Billie is the author of several books including Baseball Family: Nine Core Qualities for Developing Healthy Relationships, and she also hosts The Family Room podcast. Billie is married to a professional baseball coach and has three adult sons also employed in the sport. Needless to say this girl knows a lot about baseball and family.

This is Billie’s first time as a guest but you may be familiar with her name as I shared tips from her as a podcast host on episodes 124 and 100 because she is so generous and full of wisdom! 

Billie shares how she identifies her target readers’ pain points and connection points to share her book in a way that’s serving her readers not selling to them on podcasts.

RESOURCES:

Billie’s book
Billie’s website
Billie’s podcast

RELATED EPISODES:

Should You Start a Podcast? 7 Reasons to Consider (#114)
15 Podcasting Tips from my Generous Podcaster Friends (#100)

📲 Send Kim feedback on this episode

Have you felt benched by life’s circumstances and are now wondering how the heck do you get back in the game of book marketing and podcasting? 

That’s the question we’re answering today with my special guest, and podcasting client, Toni Thrash. Toni is a certified life coach and hosts the Start Your Comeback podcast. She's celebrating her 1 year podiversary this month.

RESOURCES:

Toni's website

Start Your Comeback podcast

Hear Kim as a guest on Toni's podcast

📲 Send Kim feedback on this episode

Want to make an impact with your writing but don't know how? Contrary to popular belief, you don’t have to use social media to reach your target readers.

Whether you're building your audience, or want to reach even more readers to market your book, you’ve invited to join me for a free one-day event hosted by my friend, Shelley Hitz:

“Market Your Books Without Social Media”

I’m so honored to be one of the speakers and hope you will join us!

Grab your ticket here (aff):

https://kimstewartmarketing.com/byesocial

📲 Send Kim feedback on this episode

If you get anxiety when it comes to marketing your book, this episode is for you! 

My sweet friend and client, author Healey Ikerd, is here to share tips to help you overcome worry and self-doubt from a Biblical point of view. 

Healey is a Licensed Professional Counselor and the author of "Changing Your Feelings: A Workbook for Anxiety and Worry from a Christian Perspective", and her children’s book, "The Red Ball, a story of forgiveness and friendship".

You’ll hear how Healey is marketing her own books and her experience booking podcast interviews through the PodMatch service.

RESOURCES:

Healey’s Changing Your Feelings workbook

Healey’s website

Overcoming Anxieties, Worries and Self-Doubts when Marketing Your Book

TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch