If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.

Try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.

Download our free author resources, including:

• The Book Marketing Blueprint
• What Authors Can Post Before They Publish
• The Ultimate Newsletter Checklist
• 50 Content Ideas for Writers

You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.

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The Author Circle

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.

Stand Out Social Media for Authors

Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.

Stand Out Social Media for Authors

Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher.

Book Marketing Blueprint

Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?

We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?

“How Authors Can Promote a Book Through Newsletters”

“How to Grow an Author Newsletter”

“Three Things Authors Need to Start Their Newsletter”

“Newsletter Vs Blog Subscribers - What’s the Difference?”

“How Authors Can Start Their Newsletter”

“Are You Making One of These 3 Book Marketing Mistakes?”

“A Simplified Approach to Newsletters for Authors”

Newsletter Starter Kit

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?

The Author Circle