TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies.

The Author Circle

Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results.

• Create more conversations in Stories.
• Use more keywords and specific hashtags.
• Double down on what IS working for you.

One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform.

Read the episode notes at http://mixtusmedia.com/podcast/46

We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier.

Canva

Unsplash

Buffer

Later

Google Docs

Airtable

MailerLite

Mailchimp

"Newsletter Vs Blog Subscribers - What’s the Difference?"

"How Authors Can Start Their Newsletter"

Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in.

- Create a plan for getting reviews at launch

- Continue to ask readers regularly for reviews

- Add review prompts in your book

- Do a Goodreads Giveaway

A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book.

Book Marketing Blueprint

Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions.

How Authors Can Grow on Instagram Before the Book Is Written

How Authors Can Connect with BookTok and Bookstagram Influencers

How Authors Can Grow On Instagram Without Reels

Instagram Posting Formula FREE Download

If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy.

Links

How to Market Your Book Without Social Media

Instagram Posting Formula FREE Download

Photo by Karsten Winegeart on Unsplash

When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work.

• The importance of surveying your audience
• How to easily do this using Instagram
• How to use this information for your marketing plan

LINKS:

https://blog.hootsuite.com/instagram-statistics/

Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert! 

• Adjust your mindset - be positive!
• Talk to one person you know will want to hear from you - your ideal reader. 
• Take it one step at a time.