All the foundations of book marketing begin with knowing your audience. And that is your reader!

• How do you identify who your reader is?
• How deep do you need to dig?
• What difference does knowing exactly who your target reader is affect your overall book marketing approach?

Join Orna Ross and Sacha Black as they discuss the differences and similarities of identifying readers of nonfiction versus fiction to help you build a strong base upon which to build all your book marketing activities.

Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.