Think your book title is brilliant? Think again. 

In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. 

After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).

Whether you’re stuck on a working title, torn between clever and clear, or wondering if you should trademark your signature method, Maggie shares the exact strategies she uses to help authors turn words into assets.

🔑 5 Key Takeaways:

1. Your Title Isn’t Enough
   A clever title won’t sell your book, but the right subtitle might.
2. Test Before You Commit
   Use social media to title-test and build early buzz.
3. Trademark Truth Bomb
   You can’t trademark a title, but there’s something else you can.
4. Plan for the Series—Now
   Even one book should set the stage for book two.
5. Shorter Sells Better
   Today’s readers want shorter books and bite-sized chapters.

Listen now and learn what makes a title sell itself.

Here's how to connect with Maggie:

Email

LinkedIn

YouTube

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here