Book Your Dream Clients Podcast

Book Your Dream Clients Podcast

By Lindsay MaloneyBusinessEntrepreneurshipMarketing
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Book Your Dream Clients Podcast episodes

  • How to Make Money Before You Create Your Offer

    Pre-selling is one of the smartest ways to make money as a coach. You get paid upfront, validate your idea before spending weeks creating it, and commit yourself to finishing. In this episode, I'm breaking down the complete 9-step system for pre-selling any offer - from planning to launch to post-sale transitions.

    In This Episode:

    - Why pre-selling is smarter than creating first, launching second
    - The 3 benefits of pre-selling (money, validation, commitment)
    - Step 1: How to decide what you're creating and pick a delivery date
    - Step 2: Creating simple branding (one Canva image is enough)
    - Step 3: Teasing it on social media before launch
    - Step 4: Creating a simple checkout page (no long sales page needed)
    - Step 5: Launching with urgency (time, money, or results)
    - Step 6: Selling daily until delivery date
    - Step 7: Creating the product after you've been paid
    - Step 8: Switching from pre-sale to live (what to update)
    - Step 9: Selling again once it's live

    Key Takeaways:

    - Pre-selling validates your idea before you waste time creating
    - You only need a simple checkout page, not a long sales page
    - Pick a delivery date and commit to it - this holds you accountable
    - Create urgency with time, money, or results
    - Email your list 1-3 times during the pre-sale week
    - Once it's live, segment buyers and sell to non-buyers again

    **Resources Mentioned:**

    - Pre-Sale Profit Course: https://lindsaymaloneycoaching.thrivecart.com/pre-sale-profit/
    - ThriveCart: https://linzi900--checkout.thrivecart.com/thrivecart-standard-account/

    Connect with Lindsay:

    - Instagram: @lindsaymaloney
    - Website: https://lindsaymaloney.com

    Subscribe & Review:

    If this episode helped you understand how to pre-sell your offers, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.

    10 min
  • The $43 Offer That's Made Me Over $250,000 (5,700+ Sales)

    One offer. $43. Over 5,700 sales. More than $250,000 in revenue. In this episode, I'm breaking down exactly what this offer is, why it works, how I created it, and what you can learn from it. Plus, I'm sharing how this one low-ticket offer books most of my high-ticket clients and why strategy beats mindset every single time.

    In This Episode:

    - What The Dream Client Code is and why 5,700+ coaches have bought it
    - Why $43 specifically (the psychology behind the price point)
    - What makes a low-ticket offer convert at scale
    - How a $43 offer books high-ticket clients
    - The order bump and upsell strategy that increases average order value
    - Why coaches need strategy, not more mindset content
    - 5 lessons you can apply to your own low-ticket offers

    Key Takeaways:

    - You don't need a million offers - you need ONE that works
    - Low-ticket can be highly profitable ($43 x 5,700+ = $250K+)
    - Solve a real problem with a real strategy (not mindset shifts)
    - Make your low-ticket offer the front door to your business
    - Let each offer lead naturally to the next with order bumps and upsells

    Resources Mentioned:

    - The Dream Client Code: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code

    Connect with Lindsay:

    - Instagram: @lindsaymaloney
    - Website: https://lindsaymaloney.com

    Subscribe & Review:

    If this episode helped you see what's possible with one solid low-ticket offer, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.

    ---

    10 min
  • Why AI Won't Replace Coaches (But It Might Replace YOU If You Don't Do This)

    AI is everywhere - ChatGPT, Claude, and countless other tools that can answer questions, give advice, and create content. So are coaches being replaced by AI? In this episode, I break down what AI can't replace, who's actually at risk, and exactly what you need to do to stay irreplaceable as a coach. Plus, I'm sharing a 5-question quiz to help you assess if you're relying on AI too much.

    In This Episode:

    - What AI can't replace (the human element of coaching)
    - Why some coaches are at risk of being replaced
    - What makes you irreplaceable as a coach
    - How I use AI in my business (and how you should too)
    - 5 things you need to do to stay irreplaceable
    - Quiz: Are you relying on AI too much?

    Key Takeaways:

    - AI can't provide human connection, empathy, or accountability
    - Coaches who hide behind generic content are at risk
    - Your personality, values, and lived experience make you irreplaceable
    - Use AI as a tool to work faster, not to replace your voice
    - Show up as a real human being - that's what people pay for

    Resources:

    - Shop my courses: https://lindsaymaloney.com/courses
    - Work with Lindsay: https://lindsaymaloney.com/work-with-lindsay
    - Read the blog post version: https://lindsaymaloney.com/blog

    Connect with Lindsay:

    - Instagram: @lindsay_maloney
    - Website: https://lindsaymaloney.com

    Subscribe & Review:

    If this episode helped you, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.

    9 min
  • How I Made $3,191 in 6 Days with 4 Simple Emails

    How I Made $3,191 in 6 Days with 4 Simple Emails

    $3,191 in 6 days. 4 emails. No webinar, no complicated funnel - just a simple, strategic email sequence that worked.

    In this episode, I'm breaking down the exact 4-email sequence I used to launch my Client Hub offer. You'll hear what each email said, why it worked, and the psychology behind the strategy.

    You'll learn:

    • The complete breakdown of all 4 emails (with subject lines)
    • Why each email had a specific job in the sequence
    • How I made the problem specific enough that people felt seen
    • The urgency strategy that didn't feel manipulative
    • Why simplicity beats complexity when it comes to email launches
    • Key takeaways you can use for your next offer release

      • If you're tired of overcomplicating your launches or wondering how to structure your emails, this episode gives you a proven framework you can adapt and use.

      Resources:

      • Get the complete email sequence + sales page template: https://lindsaymaloneycoaching.thrivecart.com/inside-my-offer-playbook/
      • Read the blog post version: https://lindsaymaloney.com/blog
      • Follow me on Instagram: @lindsaymaloney
      • Work with me: https://lindsaymaloney.com/work-with-lindsay

        • Subscribe & Review: If this episode helped you, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.

        12 min
      • What's Working in My Coaching Business Right Now (Real Numbers and Strategy)

        What's Working in My Coaching Business Right Now (Real Numbers and Strategy)

        482 sales. 303 new customers. An 8.4% conversion rate on a brand new offer. And I did it all while keeping my Meta ads stupidly simple.

        In this episode, I'm pulling back the curtain on my November numbers and sharing exactly what's working in my coaching business right now - and what's not.

        You'll hear:

        • The real numbers from November (sales, conversions, ad spend)
        • Why I launched the Client Hub and how it converted at 8.4%
        • My contrarian Meta ads strategy (less creative = better results)
        • What I stopped doing that actually improved my ROAS
        • Why I'm spending $100/day instead of $1,000/day on ads
        • What I'm doubling down on in December
        • How I built a new offer during one of the hardest months personally

          • No fluff. No theory. Just real numbers and the strategy behind them.

          If you're tired of complicated funnels and guru advice that doesn't work, this one's for you.

           

          Episode Highlights:

          [00:00] November by the numbers: 482 sales and 303 new customers [02:15] The Client Hub launch: How I hit 8.4% cart conversion [05:30] My simple Meta ads strategy (and why it's beating the gurus) [08:45] Inside My Offer Playbook: What it is and why I created it [11:20] What didn't work: Why more creative killed my ad performance [14:10] What I'm testing next month [16:00] Building a business during hard seasons

          Mentioned in this episode:

          • The Client Hub
          • Inside My Offer Playbook 
          • Dream Client Code

            • Resources:

            • Grab Inside My Offer Playbook: https://lindsaymaloneycoaching.thrivecart.com/inside-my-offer-playbook/
            • Follow me on Instagram: @lindsaymaloney
            • Work with me: https://lindsaymaloney.com/

              • Subscribe & Review: If you loved this episode, subscribe to the Book Your Dream Clients Podcast and leave a review! It helps other coaches find the show.

              8 min
            • Ask Me Anything: Lindsay Answers Your Business & Life Questions

              Do you dream of building a business that doesn't need you 8 hours a day?

               

              Want to create digital products that sell while you sleep?

               

              Struggling to balance work, family, and faith?

               

              In this special Q&A episode, business coach Lindsay pulls back the curtain on how she manages it all – from her 4:30am wake-up routine to homeschooling three kids while working full-time and running a thriving coaching business.

               

              You'll discover:

              - How to craft messaging that attracts genuine clients

              - Creating and selling digital products without relying on ads

              - Time management secrets for busy entrepreneurs

              - Finding work-life balance without sacrificing results

              - Homeschooling strategies while working full-time

              - How faith influences business decisions Whether you're a working parent, aspiring course creator, or faith-focused entrepreneur seeking practical wisdom, this episode delivers actionable insights from someone who's built a business that complements her life – not consumes it.

               

              ⏱️ TIMESTAMPS:

              00:00 Introduction

              00:59 Getting genuine leads with effective messaging

              02:50 My daily routine breakdown

              07:54 Building a business without ad spend

              09:41 Carving out time for your business as a busy mom

              13:53 Speaking to your ideal client

              16:37 My approach to work-life balance

              19:14 Standing out in your industry

              21:05 Homeschool advice while working full-time

              27:22 Growing on social media without stress

              29:26 Automation strategies that actually work

              33:46 Small offers vs. big ticket coaching

              38:19 Faith and business philosophy

               

              💼 RESOURCES:

              → Dream Client Guide: https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code

              → 1K in a Jiffy: https://lindsaymaloneycoaching.thrivecart.com/how-to-make-1k-in-a-jiffy/

              → Micro Offer Mastery: https://lindsaymaloneycoaching.thrivecart.com/micro-offer-mastery/

              43 min
            • Strategies That Aren't Working for Coaches and What to Do Instead

              In this episode, we dive into the world of coaching and discuss the many industry-imposed strategies that may not feel right for you. From the controversial practice of hiding prices on websites to the unrealistic advice of quitting your job to pursue coaching full-time, we tackle it all. Learn how to identify red flags, avoid burnout, and tailor your business model to suit your unique needs. We also explore the importance of financial management, keeping your business lean, and the drawbacks of outdated methods like cold DMs and mandatory group participation. Join us for an honest conversation about finding alignment in your coaching practice and making smart, sustainable decisions for your business.

               

              Grab my Coaching Business Bundle here: https://lindsaymaloneycoaching.thrivecart.com/coaching-business-bundle/

              28 min
            • How to Sell Out Your Next Offer in 8 Easy Steps

              Episode Summary: In this episode of the Book Your Dream Clients podcast, Lindsay shares her proven eight-step process to help you sell out your next offer. Whether you're a seasoned coach or just starting, these simple steps will guide you from concept to sale, ensuring your product reaches and resonates with your audience.

              Episode Highlights:

              • Creating the Title: Learn how to craft a compelling and transformation-focused title for your offer.
            • Listing the Details: Understand the importance of outlining every aspect of your offer to meet your audience’s needs.
            • Setting the Price: Get tips on how to price your offer based on your involvement and the value provided.
            • Deciding on the Format: Discover the best format for delivering your content, whether it’s a workbook, masterclass, or full course.
            • Planning the Timing: Choose between pre-selling your offer or setting a creation deadline to keep yourself accountable.
            • Creating the Branding: Use Canva and other tools to design eye-catching branding that resonates with your audience.
            • Creating the Pages: Learn how to set up simple yet effective checkout and thank you pages to streamline the purchase process.
            • Selling Consistently: Commit to daily promotion through various channels to maximize your reach and sales.

              • Key Takeaways:

              • Focus on the transformation your offer provides rather than the process.
            • Outline your offer’s details thoroughly to ensure you deliver on your promise.
            • Price your offer based on the time and effort it requires from you post-purchase.
            • Choose a delivery format that best suits your audience’s learning style.
            • Plan your launch timing and stick to it to maintain momentum.
            • Create consistent and recognizable branding to build anticipation.
            • Simplify the sales process with straightforward checkout and thank you pages.
            • Promote your offer consistently across all platforms to ensure maximum visibility and sales.

              • Resources Mentioned:

              • Canva for branding creation
            • ThriveCart for checkout and delivery
            • "$1K in a Jiffy" training for pre-selling offers
            • "The Dream Client Code "course for booking dream clients

              • Connect with Lindsay:

              • Instagram: @lindsay_maloney
            • Website: lindsaymaloney.com
              • 18 min
            • How to Book New Clients Whenever You Want.

              Learn the exact strategy that I used to get booked out overnight!

              Step-by-step videos and tutorials to guide you through my entire process.

            • A support community to cheer you along and answer your questions.

            • Bonus material templates and tutorials to help you get started as quickly as possible.

            • Lifetime access so you always have this in your back pocket!

              https://lindsaymaloneycoaching.thrivecart.com/the-dream-client-code

              19 min
            • How A Digital Marketing Course With MRR Can Transform Your Coaching Business

              How a Digital Marketing Course with MRR (Master Resell Rights) Can Transform Your Coaching Business - With the Roadmap to Riches

              🚀 Accelerate Your Coaching Business Growth with this Digital Marketing Course and Master Resell Rights! 🚀

              🎯 Are you a passionate coach looking to take your coaching business to new heights? Imagine having the power to enhance your marketing skills, attract high-ticket clients, and create an additional income stream—all from one comprehensive solution. Look no further! This Digital Marketing Course with Master Resell Rights is the game-changer you've been waiting for.

              🌟 Unveiling the Power of Master Resell Rights (MRR):

              At first, we were skeptical when we heard about the potential of Master Resell Rights. However, my curiosity got the better of me, and we're glad it did. We realized that this incredible opportunity could open up new avenues of financial success for coaches, without having to create new courses from scratch or rely on affiliate marketing or MLMs.

              🧠 Why This Course is a No-Brainer for Coaches:

              By enrolling in this Digital Marketing Course, you'll not only elevate your coaching skills but also unlock a new revenue stream effortlessly. Here's what sets this course apart:

              1️⃣ Amplify Your Marketing Skills: Learn the art of sales, funnels, social media, and digital marketing to grow your coaching business and attract your dream clients.

              2️⃣ Instant Resell Opportunity: The course comes fully loaded, allowing you to resell it as is for 100% profit. No need to create modules, videos, or workbooks—it sells itself!

              3️⃣ Versatility: Use it as an upsell to your existing courses or offer it as a standalone product—the choice is yours.

              🚀 The Path to Accelerated Coaching Growth:

              Picture waking up to multiple payments from across the globe, knowing that you don't have to constantly create new offers for income. With this course and Master Resell Rights, you can achieve financial freedom, invest in paid marketing, and stay updated on the ever-evolving digital marketing landscape—all without hidden fees or upsells.

              💡 Inside the Course: A Wealth of Knowledge:

              This course boasts over 144 lessons, covering essential modules to boost your marketing prowess:

              Introduction to Digital Marketing

              How to Build Your Own Branded Sales Process
              Email Marketing
              Branding Expansion
              Business Tools
              Content Strategies for Social Media Channels
              SEO + Blogging
              Platforms to Market on

              🤝 Plus there is a supportive community:

              When you embark on this journey, you won't be alone. Gain lifetime access to our supportive community, where you can collaborate with peers, receive guidance from instructors, and share your progress.

              🌟 The time to transform your coaching business is now. Don't let skepticism hold you back—embrace this opportunity and unlock the potential for accelerated growth. Enroll in our Digital Marketing Course with Master Resell Rights and embark on a path to success, just like I am.

              💪 Are you ready to seize this chance and embark on a journey of prosperity and fulfillment? Take the first step today! Click the link to enroll and boost your coaching business to new heights with this Digital Marketing Course and Master Resell Rights. 📈

              https://lindsaymaloneycoaching.thrivecart.com/coaching-growth-accelerator/

              🔔 Don't forget to hit the notification bell and subscribe to my channel for more valuable content on coaching, marketing, and business growth! Like this video if you found it helpful, and share it with fellow coaches who are ready to transform their businesses. Let's thrive and grow together! 🌱

              #CoachingBusiness #DigitalMarketingCourse #MasterResellRights #CoachingSuccess #BusinessGrowth

              17 min

            About Book Your Dream Clients Podcast

            From the publisher's feed

            You didn't start a coaching business to spend your life on discovery calls and content that goes nowhere. I'm Lindsay Maloney, and after a decade plus of coaching (and building a business alongside…