Booked Out Without Burnout

If you’re still thinking about discovery calls as a “you” thing, and not a “them” thing, chances are you probably are feeling stagnant in your business. 

Here’s the thing…

As business owners, we are ALWAYS looking for more ways to improve or increase our revenue. 

It isn’t a bad thing, at all! 

This is a business, and in order for it to be successful, you have to make income. 

But, our mindset around our initial encounters with prospective clients sets the tone for our financial success. 

And if you’re STILL just thinking about “how do I get X amount of clients on a discovery call”...

Instead of, “how can I support X amount of clients on a discovery call”....

THIS is what is stopping you from reaching more success in your business. 

On this week’s episode of the podcast, I’m talking about 5 different mindset shifts that have a huge impact on how and if you invite people to discovery calls – and if they book them. 

If you feel like you’ve been struggling to get people to say yes, or you feel weird about selling in general, or if you’re just plain feeling lost when it comes to discovery calls and how to turn a follower into a client - this episode is for you.


You’ll learn:

• Why networking calls and discovery calls are different
• How they mindset you go into with a call will shape how successful it will be 
• Why it’s important to remember discovery calls are about them, and not you
• How to effectively book more discovery calls 

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

The sweet scent of summer is slowly approaching. While I am SO ready for the shift in seasons, I know many business owners do NOT reflect my same emotions.

If you’re a business owner, chances are you hate the upcoming season. And honestly, it probably has nothing to do with the influx of insects, the unbearable scorching heat in certain regions, and the constant desire to sit out by a body of water. 

This dread stems from your inability to take the time off that you both deserve, and need, as a business owner. 

I will give you a second to go back, read that again, and come to terms with what I just said.

Because let’s be HONEST with ourselves, there is SOME part of you…

(even if it is a tiny, microscopic part)...

That TRULY  believes, that if you take time away from your business, it will all fall apart. 

This week, I invited my bestie, Kristen, onto the show. We are chatting about all things summer break, vacation, and rest as it relates to running a business.

My favorite business related podcast episodes are ones where you hear successful business owners candidly talking about the realities of business ownership, not just the highlight reel - and if you appreciate that too - you are going to love this episode.

You’ll learn:

• How acknowledging your worth will not only make you a more successful business owner, but less insecure about taking time off
• Why time management is imperative to setting yourself, and/or your team up for success in the summertime
• How to maximize different seasons of the year, and allocate seasonal hour to your business in an effective way 
• Why it’s necessary for your team to take time off as well, and how to prepare for when they do
• How to handle the “post vacation doomies” as a small business owner 

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

I’m going to let you in on one of my biggest business strategies, ever…

Sell the thing that people want, because it will be the easiest thing to sell.

The thing that people already want that you can deliver on, that is the thing that you should sell.

So many business owners when they first start out focus on:

What is my hobby?

What is the thing that I really love? 

And once they identify that, they think, “O.K., I'm going to monetize that.”

But the truth is really this…

As a business owner, you can either:

1. Explore your passions and interests, think about your life’s purpose, and make a business around that

OR

2.  Figure out what people want and need, that you can provide, and offer that.

Today on the podcast, I asked my client Suzanne, owner of Level Up Co, to come on and talk about this. She’s someone who specifically started off her business with option two - and it led to incredibly fast growth and success (she was full time in her business within 6 months).

We talk about selling the thing people want, how to know what people want, and more. If you are just starting out - OR - if you are feeling like you just aren’t selling as much as you want and wondering if it’s time to pivot, this episode is for you.

You’ll learn:

• How it’s important to identify what you want your lifestyle and business  to look like
• Why it’s ok to pick something that isn’t your purpose or passion to sell, if it aligns with your lifestyle 
• How the business can be the thing that allows you to chase other passions 
• Why selling something that people want gives you more confidence in showing up for your product/service 

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

I want to start off this week’s episode with a gentle, but important reminder for every business owner that comes across this podcast…

It takes a lot to break a business. I mean it. 

Think about all of the businesses you have EVER heard doing something “wrong, sketchy, or immoral”. 

Now think about how many of those have “closed up shop, gone under, etc”...

The ratio isn’t nearly as high as you might think. 

So then WHY is there this common mindset that a business that you create from scratch, is NOT as stable as a typical 9-5 job?

This is honestly one of my BIGGEST pet peeves, so this week, I invited Stuart onto the podcast to talk more about this.

Specifically, the way that so many entrepreneurs perceive their businesses to be fragile and less secure than a typical job, and how to shift your mindset around that.

We also give practical tips on managing the financial ups and downs that can come with business ownership - and how to give yourself more stability there.

You’ll learn:

• How it is important to address the revenue ups and downs, or “money roller coaster” in your business
• Why there is fear and hesitancy surrounding the idea of a business being a consistent revenue generator
• How business owners should identify seasonal variations to foster a more steady financial forecast for each quarter
• Why it might be beneficial to be slow to build, and be more aggressive about cutting expenses when you need to

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

When I first started my business, I searched for women in my position…

People who were teaching how to effectively build a business, while simultaneously raising a young family.

The overwhelming message I received was: to be this successful, you have to act like you don’t have kids.

And that was just not realistic for me then, and it is not realistic for working mothers, now. 

Working mothers have a never-ending cycle of what needs to be accomplished, vs. the amount of time you have to accomplish it. And, as a result, having an endless supply of unnecessary mom guilt because of it.

In this episode, I chat with my client, Shiro Bergbauer, a life and mindset coach for moms, about all of the topics surrounding running a business with kids. We touch base on topics of mom guilt, to setting boundaries, and giving yourself permission to not get it right every single time. More importantly, you’ll grab a potpourri of useful tips that you can implement into building a business with kids, with seamless ease.

You’ll learn:

• How it is important to understand your boundaries that you want to set for both yourself, and your family
• Why you need to give yourself permission to not be the mom that “does the most”
• How our kids don’t need our quantity time, but our quality time
• Why understanding the difference between guilt vs. shame will help you to have more peace surrounding your business

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Such great advice, we are doing it twice :) 

If you missed the first part of this series on deinfluencing, my sister, (and COO), Brenna and I took a deep dive into deinfluencing. 

We gave some context, perspective, and freedom to business owners.

We shared that just because a lot of people tell you that you should be doing something...

Doesn't mean that you have to do it.

On this week’s episode of the podcast, we're dissecting beliefs that we can deinfluence from the personal development world. 

I share a lot about how I grapple with the in-between feelings...

And if we truly want to have a positive impact on our own lives and the whole world...

It’s so important to look at the bad stuff, too. 

If you’ve felt like you struggle to find the balance between positive thinking and realism, this episode is for you.

You’ll learn:

• Why it is important to feel your feelings in your business: the good ones, the bad ones, and all of the other feelings in-between
• How it’s so important to tune in to what  you like to do for your business, and not just focus on what you believe you should be feeling based off of the influence of others
• Why it is important to realize that there isn’t anything wrong with the way you are right now, and it is ok if you want to change, or stay the same
• How sometimes understanding that you are not always the problem can be a crucial personal development piece in your mindset growth

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

The full spectrum of support as a business owner. We have all felt it before, right? 

Between having friends and family criticize your business…

To have those same people antagonize and scrutinize all aspects of what you are building. 

I would be lying if I said I have never had a client deal with this before.

Fun fact, this topic is actually one the one blog that Google sends most people to. 

So how do we deal with this spectrum of support as business owners? How can you be expected to run a successful business, when the people that matter the most to you are unsupportive?

On this week’s episode of the podcast, I invited one of my program coaches on my team, Shyloh, to join me for this topic. We are going to touch on all the different feelings on this support spectrum. But more importantly, we will identify what are examples of actual unsupportive behavior, versus our own insecurities and intrusive thoughts painting a different narrative. 

You’ll learn:

• How identifying ways loved ones and friends support you as a business owner is imperative to understanding how they truly feel
• Why comparing your success to someone else’s success will put you in a negative mindset of your support system
• How to lean into your purpose and passion of your business if you are missing a concrete support system
• Why it is important to have open communication and renegotiation of roles  in order for both relationships and your business to thrive 

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Is it possible?

The three word phrase that more than likely has crossed your thoughts, and every business owner, at least a handful of times before.

Is it possible to still have all of that are important to you, while not compromising elsewhere? 

More specifically...

 Is it possible to fulfill every single aspect of your business that you want to do...
 
While not compromising the integrity of your work, your time, and your worth?

The answer is yes, my friends. 

And the solution? 

Well, we are calling it healthy ceilings.

On this week’s episode of the podcast, my client Andrea and I dig into this topic more, and I get pretty transparent about my business building journey, and what it’s really like scaling and running a million dollar company. 

Learn More About Andrea Scalici:
Andrea is a Certified Life Coach, a work-life balance expert, a woman with an MBA, and business owner. Andrea helps her clients stop overworking and start enjoying their lives again.
 
More information about Andrea available HERE
Connect with Andrea on FACEBOOK

You’ll learn:

• How you should be defining a healthy ceiling in your business, and how that might look different for each individual
• Why meeting a healthy ceiling in one avenue of your business can help reach the healthy ceiling of another avenue 
• How you as a business owner should not only define financial healthy ceilings, but incorporate this idea into other aspects of your personal and business goals
• Why truly listening to what your clients want, and not what you think they need, can help you to reach healthy ceilings in your business

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Deinfluencing is my new personal guilty pleasure when I am scrolling Tiktok. 

For those of you who do not know what deinfluencing is, it’s people sharing their opinions on products, services, etc. that they believe to NOT work. So, for example, someone sharing about how a mascara might not be as “fantastic” as influencers are claiming it to be.

Which made me think, “hmm…wouldn’t it be so FUN to do a whole podcast episode deinfluencing some MAJOR key things in the online business world…

Fun, right?! There are so many “must haves” and “must dos” out there in business, if you tried to do them all, you would never sleep and your business would never get off the ground. 

You know how I love a good controversy, and love getting juicy and ranty with things like this. And who better than my sister, Brenna, to do this kind of episode with?!

In this episode, we’ve taken some common strategies, concepts, and tools associated with online businesses, and broken them down into three categories. We will be “deinfluencing” some juicy topics, and ideas, so you will want to tune in!

You’ll learn:

• How many of the common beliefs in the online business space are not all necessarily true
• Why there really shouldn’t be a set blueprint when it comes to admin tech beliefs in online businesses
• How common beliefs in the personal development world should not be the only thing you base your online businesses’ mindset growth on

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

When was the last time you felt let down in your business? 
Think about the situations and efforts surrounding that disappointment. 

Ask yourself:
-Were you showing up as best as you could for that offer?
-Did you do everything you possibly could to market yourself?

So then WHY, if you truly believe in your heart of hearts, that you did everything you possibly could for a successful launch, do you feel like you failed?

This idea of consistency HAS to equal high returning efforts is a notion that we see in varied areas of our life. From business to health/wellness, we have had this ideology drilled into our brains that if you work hard enough, the results will ALWAYS come. 

And that just isn’t always the case. 

For today’s episode, I invited one of my clients, Victoria Yates, to the podcast to discuss just that. We will talk about the similarities between business and health, self trust, consistency, and more.

Learn about Victoria:
Victoria is a health coach who helps clients make peace with their bodies and food, and pursue health goals with a more intuitive and sustainable approach.

Connect with Victoria on INSTAGRAM

You’ll learn:

• How not trusting ourselves is a precondition to believing everyone else is a better expert than we are in all aspects of our lives
• Why the idea of “failure means you cannot go further” is the exact opposite of how life really works, and we need to change our mindset around this vision
• How being in touch with yourself, and your intuition, will allow you to have a more realistic view when listening to experts
• Why consistency won’t always lead you to the outcome you are looking for

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.