Booked Out Without Burnout

You are getting a solo, BONUS episode from me this week.

 I was over here doing some work around copywriting and just had some thoughts…

So if you haven't worked with me, if you are not super familiar with my work, copywriting is a major focus for me. It is probably one of the things that I'm best at when it comes to business.

Copywriting is really just a cornerstone of my work because when we are looking at building a business market,  we have to ask, "How do we sustain the business?”

 Like businesses exist to make money. It is all of our jobs as a business owner to get clients and make money. 

And marketing is how we do that. Marketing is how we connect with other people, and  how we bring them into our world. Essentially, copywriting is how you're building a relationship with, and communicating with your potential future clients.

Today, I will guide you through a solo podcast episode, as a little bonus for you!

I had some copy thoughts I wanted to share with you to help writing and creating in your business be EASIER. And then I also went rogue and shared some thoughts on AI, specifically chatgpt - and I even reveal the way I’ve used it in my business (that I think you should try too!).

You’ll learn:

• Why I believe that bad copy is better than no copy at all
• How marketing just doesn’t work they way it used to
• Why your business will thrive the most when you are “human” and “imperfect”
• How you can use the robots to fill in the gaps, but not for the entire project

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Today I have a very fun guest on the show with me.  A guest that didn't probably think that they would ever become a guest.  Latoya is the program manager on my team, and helps with the onboarding process as well as everything with regards to both programs, Mama to CEO and The Mentorship. 

So, I had like two trains of thought that come together for this episode. The first one is this idea of imposter syndrome, because this is something that a lot of our clients struggle with. Secondly, I also wanted to talk about the fact that sometimes people genuinely don't have qualifications.

I know it's not just the Internet… people lie on resumes in the corporate world and stuff, too. But you can really make any kind of claim about yourself. I think typically the people that I work with that have imposter syndrome, this is not the case with them. 

The people who should have imposter syndrome, don't…isn't that funny how they do have it?

All of  the women that we work with are amazing, and they have these amazing results. However, they question it because they may have seen something from somebody else that makes them feel like,” oh, that's not me. I don't have that qualification.”

On today’s podcast episode, LaToya and I talk more about these two topics. We talk about how to combat imposter syndrome, and why you probably shouldn’t sign up for that additional certification, (you know who you are). We will also talk about how to know if you actually DO need additional skills, because being qualified for something isn’t only a mindset issue.


Learn about LaToya:
CLICK HERE for LaToya’s website
CLICK HERE to connect with LaToya on Instagram

You’ll learn:

• How we have to change our mindset about how more followers makes someone more qualified than you
• Why relationships and comfortability truly help to make individuals more qualified than just another certification
• How just because someone has multiple qualifications doesn’t necessarily make them qualified to support you in your business
• Why you don’t need to change things in your business, but instead, focus on the things that you are really good at

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

 I feel like everybody who has heard about this topic is so excited for it.

More importantly, my guest, and client, Shannon Brome-Ward, was SO excited to talk about this.

Periodically, I hear this idea surrounding money  from clients over the years…

That, “to make money, you have to basically be mean”.

Taking it even further, the concept of, “do you have to become a bitch to get rich”.

Shannon was the perfect person to talk to about this, because she knows first hand how being a business owner/woman in different industries can play into this mentality. Even though people may not realize it, when  they're working toward  building wealth, or building their businesses, this belief is always tucked away. 

In this episode, Shannon and I explore the idea that successful women have to change and become evil, lose relationships, and sacrifice their values.We talk about media coverage of rich people in general, (this is definitely going to ruffle some feathers!, and I ask Shannon for her advice for you. 

You’ll learn:

• How knowing where you want to be intentional with your money and how you spend it is important as a business owner 
• Why negative personality traits and habits are almost always amplified by money
• How it’s important to search for the people that are aligned with your beliefs both behaviorally and socially when trying to build a successful business
• Why not everyone who is a millionaire is obsessed with showing off their money

Learn about Shannon here:
INSTAGRAM
WEBSITE
FACEBOOK
EMAIL: [email protected]

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Oh, we have a fun topic to share with you today. 

I am back with my sister, and COO, Brenna, whom I know you all love hearing me banter with on the show. 

Shockingly, (but also not surprisingly), the outpour of stories that I have been receiving about unethical business practices is indescribable. To be honest, I cannot believe that I have to even go into more detail about what it truly means to have an ethical business. 

However, I do think, (and hope!), that almost everyone that listens to this podcast is a business owner that WANTS to do business the RIGHT way. 

They are a business owner that wants to follow best practices, and ensure that their success is measurable. More importantly, that they aren’t leading any “false hope” to unsuspecting individuals, that truly just want to build a successful business themselves. 

A successful business owner is so much more than a dollar sign, it is the integrity and the value that they put out into the world. Even better, it is the reputation that they build for themselves. 

At the end of the day, if you’re a rich business owner, with no one that believes in you because you’re sketchy in your practices, what do you really have?

 In this episode, we are going to shine a light on what truly matters most when it comes to having your life together, business wise.

You’ll learn:

• How you don’t have to be perfect to have a successful and ethical business
• Why you should focus on the things that will make your business both stable, and reliable
• How success isn’t just measurable by the value of your business, but by the reputation that you build
• Why misspeaking or making a wrong decision doesn’t make you a bad business owner, it’s the actions you take after that determines your worth

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

How many times have you ever scrolled on social media, and come across something promising you the ANSWER to success in your business? 

These posts are usually things like:

“Ready to learn my secret of how I made 5k in 30 days?”

“Swipe up if you are ready to make 6 figures” 

…and so on and so forth. 

 For this topic, I wanted to bring in my client,  Andrea Scalici, with me as a guest. We are diving into this idea of this “money making machine” pitch. The biggest problem with these, is that the new business owners look up to their mentors for guidance, and inspiration. As a result, they make this sky-high goal for themselves, before they maybe have even made their first dollar in their business. Which unfortunately, can lead to disappointment, burn out, and, in some cases. Debt. 

In this episode, Andrea and I will talk about the negativity surrounding this concept of magic money machines, why funnels aren’t always the answer for growth, and you’ll hear me getting worked up about the state of marketing in 2023 and how to stand out.  


You’ll learn:

• Why being too close to your business makes you blind to how potential clients perceive your content
• How to build your business up for long term success, instead of short relationships and one-time purchases
• Why paying for ads and putting all of your energy into the success of a funnel might be a bad thing
• How you can utilize your trust and relationships with your audience to create meaningful and useful content people want to invest in

Learn about Andrea here:

WEBSITE
FACEBOOK

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Is coaching a pyramid scheme?

I see all kinds of things on the internet with people talking about this idea,” is coaching a pyramid scheme?”

This episode is such a juicy, juicy topic. So, I invited one of my clients, Erica, with me to do this podcast, and we had such a blast talking about this hot button issue together. 

I do think that for coaches there is almost this secret shame they feel, or tension internally around this issue.The way I see it, showing up as a coach on social media can be a hard time. 

The integrity around selling a product can be tied to different levels of drama. Unfortunately, it becomes challenging to sell their service, and to sell coaching. Mainly because, in the back of their head, the coach is thinking, “am I part of that pyramid scheme?”

In this episode, Erica and I will share our non-defensive insights on this topic. We will share the emotions that most coaches tie to this idea, why they feel this way, and how to form your own idea about the coaching industry.

You’ll learn:

• How just because a person made money doesn't mean that they are good at helping other people make money
• Why if you are a coach, it is important to put intention into the words that you are putting out into the Internet
• How realizing that coaching is for certain kinds of people, and it is ok if you identify if it isn’t in the cards for you anymore
• Why you need to take the emotions out of hiring a coach, and look at the person in an objective way

Learn more about Erica here:
INSTAGRAM
WEBSITE

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Scams and scam artists. The topic that no one really wants to talk about, but everyone should watch out for when starting a business.

For this episode of the podcast, I am bringing back my sister, and COO, Brenna. 
It was so important to us to talk about scams.

More importantly, what to look out for when it comes to online business and scams. Because honestly, we feel like with the internet it's sometimes harder to tell. 

Not every scam out there is a misspelled mumbo, jumbo phishing email...
you know?

It's easier to be confused by a scam because they're so popular, and widespread on the Internet. Along with this, anyone who has or wants to have an online business, wants to make sure they're not unintentionally being a scam artist or coming across like a scam artist online.

On this week’s episode, we will chat about the Real Housewives scam, what lessons you should take away from it, and more importantly, any red flags you should be aware of when starting to build your online business. 

You’ll learn:

• How sometimes good people with good intentions get in over their head and end up sabotaging their business
• Why learning how to ask, and also answer the right kinds of questions can keep you out of a scam pitfall
• How being honest with your ROI helps to show an authentic business to prospective clients and customers 
• Why paying attention to negative reviews can actually help you to find realistic and honest businesses to work with 

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Everyone in America appreciates the drama when there's big wins, and  big losses surrounding a  rags to riches story. And that is exactly the best way to describe Crypto and Bitcoin. 

It's one of those fascinating things that's developed over the past 10 or so years, and everyone has questions about it. More importantly, how it could translate and/or forecast events for other online businesses in the future. 

In this week’s episode, I am chatting with my husband, Stuart, about this specific topic. He will dive into the drama, share the story, and any updates surrounding Crypto. We will also share  what does this mean for other industries, including online businesses, and the details surrounding those topics.

You’ll learn:

• How Crypto gained traction, and where the rise and fall surrounding this idea started
• Why with online business, because they are less tangible, it's so much easier for the boundaries to “not be there”
• How when you are the one investing in your own business, you are the one that is creating the results
• Why when you are building your own business, you have to be willing to work in all phases of it, and not get lazy

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Recently I was on Reddit, because sometimes I just enjoy skimming through a message board.

There was a conversation specifically about “why is everyone changing their businesses right now?”

And to me, the message board was kind of judgey, and had some negative vibes to it. The entire conversation almost felt a bit like, “the elephant in the room”.

I don’t know about you, but I for sure have made a lot of changes. In fact, I am comfortable saying I have done many changes to multiple avenues of my business. 

In this week’s episode, I am chatting with one of my longtime clients, Sarah, about this specific topic. Some things we chat about might seem a little “Sassy Samantha”, but remember this all comes from a place of tough love! 

You’ll learn:

• How if you run a business,it is your business to run, and no one else's
• Why getting clear about your philosophies will help you to make effective changes to your business 
• How changing doesn’t necessarily mean you are either failing or succeeding at your business, it could be a combination of both
• Why being responsive to the market you serve will always lead to changes in your business

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.

Have you seen the viral videos on Tik Tok discussing not gatekeeping in 2023? The videos revolve around not keeping secrets, and the person sharing their favorite products on amazon, or their favorite drugstore beauty/skincare products, etc.

I felt inspired to recreate my own version talking about the things you might not know about my business that might actually make you feel a whole lot better and less alone in your business.

It’s easy to look at a successful business and assume everything comes easy to them. This couldn’t be further from the truth.

So today we’re giving away all of my secrets of how I work in my business, what I do, what I don’t do and a peek into my personal life.

Nothing is off limits!

Join me and my COO Brenna as we spill all the tea!

You’ll learn:

• How to allow yourself to play to your own strengths
• How I personally work on my mental health and how it’s helped me take care of myself
• The impact of quick decision making in your business
• Who you have to be in business to have a successful business

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.