Citing a wide range of secret documents, private diaries, conference reports, and records of interrogation, The Rise and Fall of the Third Reich chronicles the entire process of the rise and fall of Nazi Germany for readers, presenting a magnificent historical picture of World War II. Trevor-Roper, a renowned British historian and professor at the University of Oxford, recognized the book as “one of the most important works of history in our time.”

When we speak of performances, we perhaps picture a stage or a big screen, and an atmosphere that is far from the lives of ordinary people. However, this book, The Presentation of Self in Everyday Life, points out that, in fact, all of us are acting performances by presenting to others a certain image or social role in our daily life, with or without intention. Since the book was published, it has long been regarded as a classic in sociology. 

How do we create a hot-selling technology product? How can high-tech enterprises win more business? This book tells you the marketing secrets behind high-tech products. The author, Geoffrey Moore, examines the psychological traits of different kinds of consumers, and discloses the serious marketing mistakes that are often made by high-tech enterprises. He then gives a detailed explanation of how a high-tech company could expand and secure its business, while surviving and thriving among fierce competition.

As ordinary people, we often admire geniuses. We think that they are born gifted and can gain achievements in a certain area without too much effort. But that’s not true. People from all walks of life who are regarded as geniuses all rely on acquired practice, and more specifically, deliberate practice. Scientific research has shown that human brains are very adaptive. Learning isn’t a way of reaching one’s potential but rather a way of developing it.

Continuously updating Facebook, playing games all day long, and exercising even when injured, behavioral addiction brings temporary pleasure but harms long-term happiness. Have you considered getting rid of these habits? This book will take us through the history of behavioral addiction and the biology behind it. We will see how our addictive experiences are engineered, how we can get rid of them, and how we can even use addictive mechanisms to change our behavior for the better.