People nowadays can’t help checking their cellphones every few minutes and they feel uneasy without browsing Facebook after an hour. Given such phenomena, authors of the book Hooked, proposed a novel and practical concept called the “Hook Model” based on their years of research. This model reveals the fundamental design principles of addictive Internet products. So, what is the “Hook Model”? How can we use it? Stay tuned.

Speaking of pirates, what do you have in mind? Captain Jack from Pirates of the Caribbean? Or the hot-blooded anime character One Piece? These films and television works are often filled with romanticism, but real pirates in history lived by plundering and killing. A group of such barbarians, however, had once established a democratic republic, in which they voted for the captain, equally distributed the property, and even paid pensions to the disabled crew members. This practice was much more advanced than the systems of many countries at that time. How did the pirates build such a world?

Why are some individuals powerfully persuasive and influential? Why would we repeatedly agree to other’s requests? This book reveals six main psychological principles hidden behind the obedient behavior of others towards us. Businesses and experts of persuasion constantly apply these principles to obtain our compliance. After listening to this book, you will be also able to make better decisions and improve your influence to obtain others’ compliance.

If you feel trapped in endless work as an executive, and wish you had more than 24 hours a day to keep working, you’ve come to the right place. This book is written by Peter F. Drucker, the master of management. It’ll teach you how to manage your time, work better and be an effective executive.

Brands are now profoundly rooted in our daily life. Some of us even get addicted to one specific brand. Why can these brand marketers successfully manipulate us? As is revealed in this book, brand marketing has schemed to prey on and amplify consumers' most deeply rooted emotional needs. Fear, anxiety, desire, conformity, and so on, are all in the service of manipulating the way we think, act, and make decisions.