The first of a two-part series that focuses on how bookmakers collect data and profile customers.

With stories of withheld winnings, altered odds, intrusive personal checks, closed accounts and voided ante post bets all being reported by punters in the last few weeks alone, it is fair to say that trust and goodwill towards bookmakers is at an all time low.

Unfortunately, we may be at the tip of the iceberg when it comes to their use of your data.

In this episode, I am joined by Neel Shah, an experienced bettor, to talk about:

• Neel’s research into the extensive information that bookmakers collect as soon as you visit their website 
• How bookmakers track your credit history, social media accounts and even whether you prefer Netflix or Disney+
• Evidence of personal and financial data being shared with third parties
• How disguising your activity using basic browser technology has limited benefits
• Suggestions on the banking, deposit and withdrawal options with less ‘friction’

All told it was a fascinating chat that should help to provide some insight into how bookmakers operate and what you need to know as a smart bettor.

Part 2 of this special series looking at VPN's, Virtual Machines and more will be out next week on the Smart Betting Club podcast feed.

Discover More:

• Learn more on the Smart Betting Club and how we help winning bettors at https://smartbettingclub.com/ 
• Find Neel on Twitter @mybettorlife and online at https://mybettorlife.com/
• Referenced article on bookmaker data usage: https://justiceforpunters.org/the-benefits-of-a-new-era-of-transparency-and-improved-data-use/
• Podcast feedback - contact SBC on twitter @sbcinfo
• Read more about each SBC Podcast episode: https://smartbettingclub.com/the-smart-betting-club-podcast/