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In this episode, I dive into the welcome letter I received from Perry Marshall’s New Renaissance Club. This isn’t just any letter—it’s a masterclass in retention marketing, direct response psychology, and how to onboard new customers in a way that builds deep, lasting relationships.

Join me as I break down:
 ✅ Why a strong during-unit marketing strategy is just as critical as acquisition
✅ How Perry Marshall’s onboarding materials create instant engagement and community buy-in
✅ The power of for vs. against positioning and why it polarizes the right audience
✅ How you can apply these lessons to your own book and business

If you’re looking for ways to make your book a relationship-building asset instead of just another lead magnet, this episode is for you.

🔗 Get more insights at BooksThatGetLeads.com

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In this mind-blowing episode of Books That Get Leads, host Colin Campbell dives deep into the revolutionary impact of AI automation on content creation, podcasting, and lead generation. Joined by Steven Bowman, founder of InnoSoft Tech, they explore how cutting-edge AI tools like Notebook LM, ChatGPT, and agentic automation can transform the publishing and business landscape.

Learn how AI can:
 ✅ Automate podcast production, transcription, and distribution effortlessly.
 ✅ Streamline lead generation by filtering high-value prospects.
 ✅ Augment creativity while preserving human interaction.
 ✅ Scale businesses with AI-driven workflows—without sacrificing personalization.

Whether you're a service business owner, consultant, or entrepreneur, this episode will shift your perspective on AI’s mind-bending capabilities. Listen now and step into the future of content automation!

🎙 Guest: Steven Bowman (Founder, InnoSoft Tech)
🌎 Resources & Links: BooksThatGetLeads.com

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I’m diving into something every content creator, entrepreneur, and author faces at some point—familiarity fatigue. You know that feeling when your ideas start to feel repetitive, like you’ve said it all before and nobody needs to hear it again? It’s not that your content has lost its value—it’s that you’ve become too familiar with it.

I break down the psychological trap of habituation, why we mistakenly believe our content is stale, and how to keep things fresh for both you and your audience. I’ll share strategies I use in my own business, from adopting your audience’s perspective to injecting novelty into your delivery. Plus, I’ll walk through a simple exercise to break your content into bite-sized, engaging pieces that never get old.

If you’ve ever felt stuck, unmotivated, or bored by your own message, this episode is for you. Tune in, and let’s reframe the way you think about content—because your audience is hearing it for the first time.

👉 Listen now and head over to BooksThatGetLeads.com to join the conversation!

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What if I told you that everything you think about marketing—running ads, SEO, branding—boils down to one simple thing: proof? That’s exactly what we’re diving into today with my guest, Ed Winslow, author of Proof Stacking.

In this episode, we break down:
 ✅ Why proof stacking is the ultimate marketing strategy (and how it aligns with Google’s E-A-T framework)
✅ How one blog post generated $5 million in business and why most people screw up their SEO strategy
✅ The biggest mistake businesses make when they start getting results (and how it kills their momentum)
✅ Why one-page case studies are a category changer for lead generation and how to create them
✅ My crazy goal of podcasting every day for a year (and why I might be slightly insane for attempting it)

Ed shares some wild stories—from closing $125M real estate deals to helping businesses rank at the top of Google using trust-driven content. If you’re serious about using your book, content, or online presence to generate leads, this episode is packed with insights you can use right now.

📖 Grab Ed’s book, Proof Stacking, on Amazon: https://www.amazon.com/ProofStacking-Overcome-Consumer-Create-Clients/dp/B0DVCD6QTQ 

🚀 Let’s connect: If you want to talk about writing a book that brings in real business, hit me up at booksthatgetleads.com

Enjoy the episode! Let’s stack some proof. 💥

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🔖 Episode Summary:
You’ve heard the phrase “Don’t judge a book by its cover”—but let’s be real, we do. And before we even get to the cover, we judge books by their titles. A title is more than just words—it’s a marketing tool, a positioning statement, and the first step in a lead generation funnel. If you’re an entrepreneur, consultant, or service business owner looking to use a book as a business asset, this episode is for you.

In today’s deep dive, I break down:
✅ How to filter a title for clarity, impact, and shareability.
✅ The biggest mistakes authors make when naming their books.
✅ What Amazon’s category system can teach you about titling.
✅ How to create a title that sticks in your audience’s brain and sells your expertise.

Using real-world examples from bestselling books (Profit First, Traffic Secrets, The Truth About Thyroid), we explore why some titles work and others flop. Plus, I’ll show you a simple mental exercise to test whether your title is too clever for its own good.

🔗 Resources Mentioned:
📌 Join our community: BooksThatGetLeads.com
📌 Free guide: How to Craft a Lead-Generating Title
📌 Get my latest book updates: Follow me on LinkedIn

📢 Call to Action:
What’s your book title? Share it in the Books That Get Leads Facebook group, and let’s refine it together.

🎧 Hit play and start crafting a title that works for your business, not against it.

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🚀 Are you afraid of oversaturating your book promotions? You're not alone. Many authors either disappear after a couple of launch posts or keep repeating the same message until their audience tunes out. But there’s a smarter way to keep your book top-of-mind without annoying your audience.

In this episode of Books That Get Leads, I break down how to keep your book promotions fresh, engaging, and valuable long after launch day. You’ll discover:

✅ Why “overpromotion” isn’t the real problem (and what is)
✅ How to turn your book into a content goldmine—so every post feels fresh
✅ The “Hamburger Helper” method for weaving your book into useful, engaging content
✅ Social media secrets: Why posting about your book like an ad won’t work—and what to do instead
✅ Real-world examples of brands and marketers who nail credibility-building

🔹 If you’ve ever wondered How do I keep talking about my book without sounding like a broken record?—this episode will give you the answer.

💡 Pro Tip: Your book isn't just a product—it's a conversation starter. When you shift from promotion to providing value, people actually want to hear about it.

🎧 Listen now and learn how to make your book an evergreen content machine!

👉 Join the conversation inside the Books That Get Leads community at booksthatgetleads.com.

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You'll discover:

✅ The shocking impact of AI on book publishing—how it's changing the game for self-published and traditionally published authors alike.

✅ Why AI-generated books might be a ticking time bomb—from dangerous misinformation to copyright battles that could reshape the industry.

✅ How to use AI without losing your voice—the strategic approach to making AI your assistant, not your replacement, so your book stands out and sells.

In this episode, I break down the hard facts, the opportunities, and the risks that AI brings to book publishing. If you're a business owner, consultant, or entrepreneur thinking about writing a book, this is a must-listen.

Hugs,
 Colin Campbell
Founder
Books That Get Leads

P.S. If you want to master the art of writing books that position you as an authority and bring in clients, head over to BooksThatGetLeads.com for exclusive free resources. From crafting a compelling message to using AI strategically, everything you need to make your book a lead-generating powerhouse is waiting for you there.

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If your book is supposed to generate leads, then your call to action (CTA) is everything. A great book without a strategic CTA is like a high-traffic website with no opt-in—you're leaving opportunities on the table.

In this episode, I break down how to craft a compelling CTA that actually works, including:

✅ The "Dimensionalized" Offer – How to make your lead magnet irresistible.
✅ The Risk-Based Strategy – Overcoming skepticism and proving your value.
✅ Amazon Algorithm Tricks – How to convert browsers into leads before they even buy your book.
✅ Minimum Viable Opt-In – Why you need something now, even if it's imperfect.

If you're an entrepreneur, consultant, or service provider, your book should be a client-generating machine, not just a vanity project. This episode gives you practical, real-world examples you can apply immediately to turn your readers into leads, clients, and buyers.

Need examples? Want templates?
👉 Get free resources at BooksThatGetLeads.com

🎙️ Let’s optimize your book’s CTA so it does its job—bringing in business.

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In this episode of Books That Get Leads, I break down a powerful yet straightforward framework that can transform the way you write, structure, and present your book: Context, Content, Call-to-Action.

At its core, every great book (or any compelling piece of content) does three things:

1. Establishes Context – Who is this for? Why should they care? How does this fit into their world?
2. Delivers High-Value Content – Whether it’s a step-by-step process, case studies, personal stories, research, or scripts, this is where you create real impact.
3. Leads to a Call-to-Action – What should the reader do next? How do you turn insights into action?

But here’s the kicker—if you’re writing a book to generate leads, you can’t just slap on a CTA at the end and hope for the best. The real magic happens when you weave this structure seamlessly into your book so that every chapter naturally guides the reader toward transformation and action.

I share a real-world example from an estate planning attorney who had to rethink how he positioned his book for different audiences—from retirees preparing their legacy to younger families protecting their future. You’ll also learn about the psychology behind framing your message so that the right people immediately recognize, “This book is for me.”

Plus, I dive into content strategies like proof stacking (thanks to Ed Winslow’s method), using research effectively (without boring your reader), and why storytelling beats dry information every time.

By the end of this episode, you’ll have a crystal-clear structure for your book that ensures every page pulls its weight—whether your goal is attracting high-value clients, positioning yourself as an authority, or making your book an indispensable business asset.

Ready to take the next step? Head over to BooksThatGetLeads.com for free resources and join our community of experts turning their knowledge into powerful books.

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In This Episode, You'll Learn:

• How to define your ideal target market—including their demographics, psychographics, and financial mindset.
• The importance of content structure and messaging in positioning your book as a strategic business tool.
• A behind-the-scenes look at the Formula Marketers Content Playbook, showing how to systematically create high-impact content.

If you're serious about using a book as a lead-generation tool, this episode will help you refine your message and attract the right readers—who are also your perfect clients.

📖 Want more? Visit BooksThatGetLeads.com for free resources and insights.

👉 If you enjoyed this episode, leave a five-star review and share your thoughts!