In this episode, Courtney and Gregg break down a mistake they see all the time in growing businesses: relying on ads to fix deeper operational gaps.

They unpack the reality that while ads can absolutely generate leads, they are only one piece of the puzzle. What actually drives revenue is everything that happens after the lead comes in.

Courtney shares how ScaleUp approaches marketing differently by building systems that connect ads, CRM, follow-up, and messaging into one cohesive flow. Gregg adds perspective on how most businesses think they have a marketing problem, when in reality, they have a conversion and systems problem.

They also dive into follow-up cadence and why it should never be copied from another business. The way you follow up depends on your service, your price point, and your customer. Urgent services require fast, frequent touchpoints, while higher-end or luxury services often need a more spaced-out, relationship-driven approach.

Throughout the episode, they emphasize that more leads will not fix a broken backend. In fact, it usually just makes the problem more expensive.

This episode is a must-listen for service-based business owners who are investing in marketing but not seeing the return they expected.

Danielle Bettmann is a Positive-Discipline certified parenting mentor for families with strong-willed kids age 1-7 and host of the Failing Motherhood podcast. She guides parents to cultivate cooperation, extend their patience and get on the same page through a 1:1 relationship called Sanity + Solutions or her VIP group coaching program called Wholeheartedly CALM. A teacher by trade and a coach by strengths, her passion is to be a translator between adult + child, helping parents crack the code of their child's personality and find sanity + strategies.  Her clients report new levels of confidence in themselves and connection with their kids.

FOR MORE, visit -

www.parentingwholeheartedly.com/about

links -

Failing Motherhood Podcast: https://failingmotherhood.buzzsprout.com/

Calm BIG Emotions Guide *FREEBIE* – www.parentingwholeheartedly.com/emotions

Follow her on www.Instagram.com/parent_wholeheartedly

Gregg & Courtney are discussing boundaries in this weeks episode. Not just business boundaries, but life, family, relationships. You name it, they discuss it! 

Today Gregg & Courtney dive into the details of how to find your ideal client, some ways they have gone about it and how to really niche down into it and get the most out of it. 

Gregg & Courtney have always been found of investing in themselves and education. But today, they talk about when you should invest in a mentor and what it does for them and their businesses. 

On this episode Gregg & Courtney talk about goals. What they are, why they are important and how you can set them yourself. Goals are a foundational piece to building the life we want. Accompanied by action, goals help in giving us the map to get where we aspire to go. Enjoy this episode of Boomin Into Business. 

What's up guys! In these Boomer State of Mind episodes I will be focusing on different things I am working on or thinking about. I am hoping as I go through these in my own life you can find some relevance that is applicable to yours! Some weeks I will be focused on a question I think may need addressed and other weeks I may be focused on something in the world. From week to week it'll be a different dive into what my mind is thinking through. 

This week I am focusing on the question: How Do I Feel More In Control?

In a society that is riddled with anxiety and depression, unhappiness and fear-mongering, I do my best to stick to and develop my routine that helps me avoid these feelings as much as possible. 

This week Gregg & Courtney take on the topic of dealing with the down days. In a perfect world everyday would be happy, exciting and blissful. However, in the real world, where we live not all days work out that way. For many of us there are many days that things happen that put us into a tailspin that we can't seem to get out of until we crash and burn. 

On this episode, they talk about simple things you can do everyday to help minimize the bad days. Strategies and tactics to course correct when things go bad so you can still have productive days when you just aren't feeling it! Trust me we all have those days!

SHOW ME THE MONEY!!! 

On this weeks episode Gregg and Courtney talk about one of the more taboo topics in our culture… MONEY! 

They discuss why money is important, and more importantly why it’s important for your family (kids) to know and understand money! In a culture that cringes when people bring up money, it’s time to normalize money talk.

Let’s get Boomin Into Business! 

Join us now on FFing Fridays where we talk with Founders and Failures about marriage, business and parenting. 

Today we had the pleasure of talking with Tay and Gary Daniels. Longtime friend of Courtney, Tay has been in the online space since 2016 and runs 2 multi six figure businesses. Gary, her husband is a state trouper in Missouri serving his community. 

We talk about family, business, navigating tricky situations, communicating and all things life and business. 

Take a listen today! 

You can find tay on IG at @itstaydaniels_llc and Gary at @realhusbandofraymore