In this Deep Dive from Indie Author Magazine, our hosts explore how short-form video is transforming the way authors connect with readers and build their brands online. Drawing actionable insights from top digital strategists, they break down everything from leveraging social media trends to maximizing the value of your content through repurposing—and they uncover the secrets to creating videos that genuinely engage.

Whether you’re camera-shy or a social media pro, this episode walks you through building a smart, sustainable strategy for short-form video, tailored specifically for indie authors. You’ll learn practical, no-nonsense tips for planning, production, finding your unique voice, and making content that’s truly memorable—all while saving time and sidestepping overwhelm.

Timestamps for Key Segments:

• [00:00:59] Why Short-Form Video Matters for Authors

• [00:02:17] Strategic Canvassing: Learning From the Feed

• [00:03:50] Repurposing Long-Form to Short-Form: The Content Fractal

• [00:07:18] Consistency and Scheduling—Making Creation Sustainable

• [00:08:24] Tools & Tech: Production Tips for Every Budget

• [00:09:55] Captions and Accessibility: Non-Negotiables

• [00:10:44] Staying Trend-Savvy and Creative Adaptation

• [00:12:18] Cross-Posting Without Losing Reach

• [00:13:54] Data-Driven Content: How to Analyze What Works

• [00:15:02] Creating Sticky Content That Moves Readers to Act

From reverse engineering viral trends to making every video an invitation to your author community, we guide you step-by-step—no jargon, just the strategies you need to make your stories shine on every platform.

Tune in, and get ready to see your next scroll-stopping video in a whole new light!