The ability to gain major media attention can significantly impact the success of an initiative, yet some organizations consistently achieve better coverage than others. Understanding how journalists and producers at leading U.S. news networks select stories for broadcast is crucial for anyone seeking media coverage. Often, small adjustments in the approach can determine whether a media pitch hits the target or misses the mark.

In this special conversation with two senior media and policy insiders who operated at the highest levels of U.S. politics, you'll discover the mindset and specific mechanisms for significantly increasing your chances of gaining major media coverage of your initiatives and priorities.

MaryAlice Parks, former ABC News White House Correspondent, and Mark Bayer, former U.S. Senate Chief of Staff and faculty author of eCornell's “Media Strategy for Policy and PR” certificate program, will share proven insider approaches for earning major media coverage.

What You'll Learn:

• What network news producers look for when deciding which stories to cover
• How to package your pitch for network news coverage so it stands out from the crowd
• Common mistakes to avoid if you want to earn national media coverage of your issue or priority
• Insight into pitches that succeeded in earning network TV coverage

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Turn powerful communication into decisive leadership. The 18-month, mostly online Executive Master of Public Administration (EMPA) equips working professionals to lead across sectors with clarity and confidence. Get EMPA details here https://publicpolicy.cornell.edu/masters/mpa/empa/

📍Communication is step one. Our 2-year residential MPA builds on it with data fluency, interdisciplinary tools, and real-world experience to launch your path to public service leadership. Request MPA info here https://hubs.li/Q03z2XdG0

Mark Bayer’s Media Strategy for Policy and PR Cornell Certificate Program: https://tinyurl.com/27t49ejl

Mark’s free newsletter “One for the Week” https://OneForTheWeek.com

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