In this Masterclass, we focus on marketing for metal recyclers with Jen Betts. Jen has taken the industry by storm over the last few years, and you can see her on stage at most events you go to.
You may also know Jen as host of the metal recycling podcast, Betts on the Future. Her experience in metals and her passion for marketing are a great combination for our industry, and I always have a great time chatting to her.
In this episode we chat about:
· Why social media marketing is like eating your vegetables
· Marketing to attract your next great hire
· Top 3 marketing tips for metal recyclers
· Marketing on the global stage
· How to take on the big guys
· Educating the masses
· And so much more!
WHO IS STU KAGAN ANYWAYS?
25 years in the metal recycling game and still learning and growing…
I learnt from the best and worked my way up from yard labourer to Executive Director of Trading and Operations for the largest metal recycler in sub-Saharan Africa. Responsible for 4,500 employees, 85 sites, and the overall profitability of a multi-billion dollar operation.
Brought my breadth and depth of knowledge to bear and co-founded the fastest growing, most-loved, and most awarded metal recycling company in New Zealand. No small feat in a country where people are outnumbered 4:1 by sheep (spoiler alert: sheep don’t produce much metal waste).
Father of two crazy-awesome boys. Husband to Lisa. Under 8 rugby coach. YPO member. Lifelong learner. Mentee. Mentor. Chief dog walker. Committed Stoic. Undefeated dance-off champion.
COME SAY HI ON LINKEDIN
https://www.linkedin.com/in/stukagan/