Born to Be Great

Sports are no longer just games. They’re becoming one of the fastest-growing investment ecosystems in the world.

In this episode of Born to Be Great, Justin and Nick break down the massive capital flowing into sports, from stadium developments and private equity investments to media rights, sports betting, and real estate.

Justin shares the announcement of the Sporting JAX stadium project and explains how modern teams are building vertically integrated ecosystems that combine sports, entertainment, and real estate.

The conversation explores why investors are targeting sports franchises, how stadium developments generate year-round revenue, and why owning the land around the stadium may be the most valuable asset of all.

They also discuss the future of sports ownership, fan engagement, media rights, and why live sports may become even more valuable in an AI-driven world.

Key Takeaways

🟦 Sports franchises are evolving into full entertainment ecosystems

🟦 Real estate around stadiums is often the biggest revenue driver

🟦 Institutional capital is rapidly entering sports ownership

🟦 Live sports will likely increase in value in the AI era

(0:00) Catch Up And March Outlook

(1:50) Sporting Jax Stadium Reveal

(3:55) Vertical Integration Explained

(6:56) Cowboys Model And Monetization

(12:24) Braves Battery Numbers Breakdown

(13:39) College Stadiums And Premium Seats

(14:57) Sports Betting And Live Demand

(16:43) Why Teams Keep Getting Pricier

(17:36) Capital Flooding Into Sports Funds

(19:42) Big Money Enters Sports

(20:37) CAA Deal And Ovitz

(22:57) Why Sports Belong In Portfolios

(24:08) Fan Ownership And Scarcity

(28:26) Jaguars Dream And Community Build

(31:05) Free Agency Quick Hits

(32:12) 300 Spartans Closing Mindset

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You don’t get to choose your obstacles — but you do get to choose what they make of you.

In this episode of Born to Be Great, Justin and Nick sit down with Caleb Sloop — cancer survivor, entrepreneur, and co-founder of Seek Coffee — for a powerful conversation about faith, perspective, and building something meaningful from adversity.

Diagnosed with stage four eye cancer at age two, Caleb lost his left eye and was never expected to survive. Now 24 years cancer-free, he shares how that early struggle shaped his identity, faith, and relentless drive to create.

This episode explores turning obstacles into advantages, building a niche health-focused coffee company from scratch, navigating family business dynamics, and living life as an odyssey instead of a straight line.

Key Takeaways

🟦 What stands in the way becomes the way

🟦 Perspective fuels resilience

🟦 Creation gives life meaning

🟦 Faith reframes adversity

🟦 Alignment strengthens partnerships

🟦 Greatness is multiplying your gifts

(00:00) Intro

(00:53) Caleb's Big Milestone

(01:43) Stage Four Diagnosis

(03:57) Mom's Text and Perspective

(06:14) Growing Up With One Eye

(07:56) Obstacle Becomes the Way

(12:19) Why Seek Coffee Started

(15:23) Scrappy Launch Story

(16:57) Mold in Coffee

(19:26) Regulation Gaps

(20:17) Testing for Mold Exposure

(21:08) Where to Buy Seek

(22:30) Online Growth Tactics

(25:15) Coffee Rituals

(26:31) Working With Your Brother

(28:52) Purpose After Near Death

(33:09) Living an Odyssey

(34:43) Creation and Customer Impact

(36:03) Books, Greatness, and Wrap Up

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You don’t find your purpose by chasing noise. You find it by sitting in silence long enough to hear your own voice.

In this episode of Born to Be Great, Justin sits down with Danny Miranda for a powerful conversation on meditation, spirituality, suffering, identity, and the journey to alignment.

Danny shares how building a top 1% podcast, studying Wayne Dyer, practicing deep meditation, and ultimately becoming a hypnotherapist transformed the way he sees himself and the world.

This episode explores ownership mindset, emotional growth, heartbreak, subconscious rewiring, and why true greatness is about fulfillment, not external validation.

Key Takeaways

🟦 Greatness is fulfillment, not fame

🟦 Meditation builds awareness and emotional mastery

🟦 Pain can be a portal for growth

🟦 Identity determines outcomes

🟦 Hypnotherapy unlocks the subconscious mind

🟦 Silence is where clarity begins

(0:00) Intro

(1:36) Wayne Dyer's Impact

(7:46) Mentors That Change Your Life

(9:32) Switching Gears: 75 Hard

(13:03) Ownership vs Victim Mindset

(14:23) Finding Your People

(15:29) Building a Top Podcast

(17:31) Favorite Guest Spotlight

(20:05) Needing The Dark To Find The Light

(22:40) The Outdated System

(26:20) Meditation Practice

(29:03) Knowing Yourself Deeply

(31:21) Michael Singer's Place

(32:45) Being Addicted To Problems

(34:32) Why Hypnotherapy Chose Danny

(39:07) A Personal Podcast With the Subconscious

(43:27) What Greatness Means And Favorite Book

What does it take to leave a skyrocketing career at a billion-dollar defense startup to serve your country?

Matt Weiss made that exact choice, and it shaped everything about how he leads today.

In this episode, Matt shares his unconventional journey from rejecting Goldman Sachs and joining Anduril as one of their earliest employees, to walking away from it all to become a Marine Corps Intelligence Officer. Now, he's co-founding Circuit, an AI company bringing cutting-edge technology to manufacturing companies across America's heartland.

This conversation dives deep into what the military teaches about leadership, why decision-making must live close to the problem, and how real innovation is born from discipline, humility, and relentless feedback. From Gen Z leadership and the military recruiting crisis to AI, manufacturing, and building companies in the heartland, this episode is a masterclass in long-term thinking.

If you want to understand what leadership really looks like under pressure and how greatness is built when no one is watching, this episode delivers.

Key Takeaways

🟦 Leadership is learned through responsibility

🟦 Discipline compounds over time

🟦 Innovation breaks regression to the mean

🟦 Service builds resilience

(00:00) Intro

(01:36) Matt's Background and Career

(03:50) Joining Anduril

(05:39) Transition to Military Service

(08:52) Writing the Book on Military Recruitment

(15:18) Leadership Lessons from the Military

(19:36) Business Ventures and Mentorship

(23:35) Connecting Legacy Systems with AI

(27:52) Targeting Large Enterprises

(28:43) Military Leadership Lessons

(35:38) What is Greatness

(40:31) Where to Find Matt

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Greatness isn’t luck. It’s built through discipline, obsession, and long-term execution.

In this episode of Born to Be Great, Justin and Nick sit down with Michael Brandt, founder of Ketone-IQ, to explore what it takes to build elite performance — in business, athletics, and life.

Michael shares lessons from Shark Tank, building military-grade performance products, marathon training, and scaling a billion-dollar brand.

This episode explores obsession, focus, energy management, and why real success is earned through consistency when pressure is highest.

Key Takeaways

🟦 Obsession fuels greatness when disciplined

🟦 Performance is built daily

🟦 Focus outperforms balance in critical moments

🟦 Long-term vision wins

00:00 Intro

01:24 Michael's Shark Tank Experience

04:10 The Birth of Ketone-IQ

07:33 Military Contracts and Performance

18:28 Understanding Ketones and Their Benefits

19:48 Mindset and Entrepreneurial Advice

22:20 Balancing Priorities: The Key to Success

23:02 The Power of Obsession

28:15 Training for Marathons

33:15 Building a Billion Dollar Business

🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being.

Greatness isn’t talent. It’s standards, habits, and discipline.

Justin and Nick sit down with elite strength coach Lewis Caralla to break down what it really takes to build winners — on the field and in life.

This episode explores discipline, accountability, unfair workouts, mentorship, mental toughness, and why winning is built through daily habits, not highlights.

Coach Lew shares lessons from his journey, coaching philosophy, and why embracing discomfort is the price of becoming great.

Key Takeaways

🟦 Toughness and accountability still matter

🟦 Winning is built daily

🟦 Little wins compound

🟦 Mental resilience beats talent

00:00 - Introduction

01:50 - Lew’s Journey and Career Beginnings

03:33 - Evolution of Training Methods

04:17 - Life Lessons Through Training

06:24 - Challenges Athletes Face Post-College

08:53 - Impact of Modern College Football Dynamics

10:09 - Mentorship and Accountability

11:52 - Hunger For More

13:57 - Winning Philosophy and Daily Victories

16:29 - The Winning Mindset

19:35 - The Impact of Social Media

20:16 - Longevity of the Game

25:07 - Goal Setting and Personal Growth

27:05 - Moment of Realization

28:42 - Admitting Your Potential

30:02 - Exercise For Potential

32:03 - The Importance of Intangibles

36:26 - Conquering Doubt and Achieving Greatness

🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being.

You don’t build generational success by accident. You build it through relationships, resilience, and long-term thinking.

Nick turns the mic on Justin for a deep dive into his family’s five-generation business legacy, the realities of building and selling a national food company twice, and the mindset required to survive pressure, failure, and uncertainty at scale.

This episode explores co-packing, commercialization, customer relationships, leadership during crisis, and why psychology matters more than skillset in business.

Justin also shares lessons from high-performance coaching, investing, AI, and legacy, offering a real-world look at what it takes to win long term.

Key Takeaways

🟦 Building generational businesses requires patience and adaptability

🟦 Relationships matter more than transactions

🟦 Speed and execution create competitive advantage

🟦 Psychological resilience outweighs technical skill

🟦 Crisis reveals leadership

🟦 Legacy is about people, not just profit

00:00 Introduction

01:13 Justin's Family Business History

04:33 Co-Packing and Commercialization

09:11 Customer Relationships and Business Growth

12:44 Challenges and Resilience During the Pandemic

14:23 AI And The Future of Food Industry

17:11 The Importance of Speed and AI Adoption

18:33 High Performance Coaching Insights

22:27 Investment Strategies and Family Office

26:56 Legacy and Life Philosophy

28:51 Conclusion and Final Thoughts

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You don’t rise to the level of your goals. You fall to the level of your standards.

In the first episode of Born to Be Great, Justin and Nick kick off 2026 by breaking down what actually creates winning. Not motivation, not hype, but standards, preparation, and consistency over time.

Using a powerful coaching clip as the foundation, this episode dives deep into why average is the enemy, how elite performers stack great days, why compartmentalizing wins and losses matters, and what it really takes to win when pressure hits.

From football to business to life, this conversation draws on decades of real-world experience to show why greatness isn’t flashy — it’s built in the boring, disciplined moments most people avoid.

If you’re starting a new year and want to raise your standards instead of just setting new goals, this episode sets the tone.

Key Takeaways

🟦 You don’t always get your goals, you always get your standards

🟦 Average is the enemy of greatness

🟦 Small, disciplined actions compound over time

🟦 Stacking great days creates momentum

🟦 Preparation determines performance under pressure

🟦 Winning the close moments comes from daily discipline

00:00 - Introduction.

01:05 - Curt Cignetti Clip

03:08 - The Importance of High Standards

07:40 - Average is The Enemy

12:07 - Stacking Great Days

16:43 - The Importance of Compartmentalizing

20:50 - Winning the Close Ones

23:50 - The Fun in Winning

27:57 - Raising Your Standards

30:09 - Final Thoughts and Motivation

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In this episode, we break down the real lessons 2025 taught - what worked, what didn’t, and what most people are too honest with themselves to admit. Not in theory. In execution. We talk about the mistakes that quietly cost time, energy, and momentum... and how to actually apply those lessons instead of repeating them with a new calendar year.

If you listen to this episode and apply what you learn - your 2026 will be great!

This episode is about the season where winners quietly pull ahead.

While most people slow down, coast, or get comfortable, this is your chance to create real distance. I break down why this window matters, how to take advantage of it, and what separates the people who talk about greatness from the ones who actually build it.