Born to Coach®️

Krista dives into one of the biggest challenges she sees aspiring coaches and business owners face: charging for their work.

After ten years of running her own coaching business and working with hundreds of coaches, she's learned that money fears aren't a sign that something is wrong. They're often a sign that you're growing.

From guilt around charging and fears of being seen as greedy to the deeper beliefs many women carry about money, service, and self-worth, Krista shares the mindset shifts that helped her build a profitable coaching business while staying aligned with her values. She also explores why receiving is just as important as giving and why the real issue for many coaches isn't pricing—it's permission.

In this episode:

• Why so many spiritual women struggle to charge for their services and where those beliefs often come from

• The difference between selling a session and creating transformation for your clients

• How undercharging can lead to burnout, resentment, and a business that struggles to grow

• Why receiving money for your work can be one of the most powerful forms of energetic exchangeThe deepest issue is rarely pricing. It's permission. Permission to be visible. Permission to receive. Permission to take up space. And permission to be both spiritual and prosperous at the same time.

🔗 Apply for the mastermind here →⁠ ⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

Krista pulls back the curtain on something that has quietly shaped every major decision in her business for the last decade: spirituality.

After a conversation with a prospective student who asked how spirituality fits into the Born to Coach Training Academy, Krista realized that what feels normal to her now is actually a completely different way of approaching business than most entrepreneurs have ever been taught.

From intuition and meditation to psychics, journaling, gratitude, and trusting the nudges that don't always make logical sense, she shares how spiritual practices have helped her navigate uncertainty, make big decisions, find clients, and build a thriving coaching business.

This isn't about following a specific religion or belief system.

It's about learning how to tune out the noise, trust yourself, and create a business that's aligned with who you truly are.

In this episode:

• Why spirituality has become one of Krista's most powerful business tools and how it helps her make decisions with more confidence and clarity

• The surprising psychic reading that predicted a major life transition and changed the course of her business forever

• Simple spiritual practices that can help you access guidance, trust your intuition, and stop overthinking every move

• The concept of client "soul contracts" and why the right clients often find you without forcing, chasing, or convincing

• How to build a business that feels more aligned, abundant, and sustainable by listening inward instead of constantly looking outside yourself for answers

  
  

Wondered if there's another way to grow your business without constantly pushing harder? This episode offers a different perspective. One rooted in trust, alignment, and learning to listen to the wisdom that's already within you.

🔗 Apply for the mastermind here → ⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

A week in the Costa Rican jungle cracked something open in Krista and she’s not putting herself back together the same way!

What began as a retreat experience turned into a deep unraveling of old identities, people-pleasing patterns, the need for male validation, and the lifelong habit of abandoning herself to be loved.

Through sacred conversations, plant medicine, ecstatic dance, emotional breakthroughs, and witnessing the raw stories of others, Krista found herself confronting what authenticity actually looks like when you stop performing and start telling the truth.

This episode is vulnerable, emotional, deeply reflective, and very much unfolding in real time.

In this episode:

• The moments that became more healing than the retreat itself
• Learning how to fully be yourself without needing everyone’s approval
• Reclaiming feminine power through movement, expression, and embodiment
• Pregnancy, slowing down, and softening into a new season of life
• Why authentic stories create deeper connection than polished perfection

If you’ve been craving deeper connection, real honesty, and a place where you can finally stop holding it all together and just be yourself, this episode is for you.

🔗 Apply for the mastermind here →⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy →⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway →⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

Draft

Krista opens up about a breakthrough that hit her at exactly the right time: the Drama Triangle.

And once she saw it, she couldn’t unsee it.

From relationships and family dynamics to coaching clients and codependency, this episode is a raw, honest look at how easily we fall into the roles of victim, rescuer, and persecutor and why those patterns keep us exhausted, stuck, and emotionally drained.

Krista shares personal reflections about ending her romantic relationship while pregnant, navigating unsupportive reactions from family, and realizing that constantly rescuing, fixing, and over-explaining was costing her peace.

The big shift? Moving from victim to creator.

This episode is about radical self-awareness, boundaries, emotional responsibility, and learning how to stop participating in dynamics that keep everyone stuck.

In this episode:

• Why the Drama Triangle keeps you stuck in exhausting relationship patterns and how to finally break free

• The sneaky ways people cycle through victim, rescuer, and persecutor roles without even realizing it

• How rescuing, fixing, and codependency actually disempower the people you’re trying to help

• The mindset shift coaches must make to stop over-helping and start creating real transformation

• How boundaries, self-awareness, and protecting your inner peace change everything in relationships, business, and life

If you’ve been feeling emotionally exhausted, stuck in unhealthy dynamics, over-explaining yourself, or trying to save everyone around you, this episode will hit deep.

And it might just help you finally choose yourself.

Key Reminder From This Episode:

You do not need to justify your healing to people who are uncomfortable with your growth.

Sometimes the hardest, healthiest decision is the one that finally brings your nervous system peace.

Resources Mentioned:

• The Drama Triangle by Dr. Stephen Karpman

• The Empowerment Dynamic (TED)

• JADE:

• Justify

• Apologize

• Defend

• Explain
  

🔗 Apply for the mastermind here →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

Krista gets real.

Like… full moon, life-is-lifing, nothing-is-filtered real.

From navigating motherhood, pregnancy, and a relationship shift to making a bold CEO decision in her business, this is a behind-the-scenes look at what it actually takes to lead when things feel messy.

The big shift? No more bending over backwards to make everything work for everyone.

This is about cleaner boundaries, simpler offers, and finally running your business in a way that supports you too.

In this episode:

• The hidden cost of people pleasing in your pricing and policies
• Why over-flexibility leads to burnout, drama, and lost income
• The moment Krista decided “this doesn’t work for me anymore”
• A simpler, cleaner approach to payment plans (and why it matters)
• How strong boundaries create safety for you and your clients

If you’ve been over-giving, overcomplicating, or over-accommodating, this is your permission slip to tighten things up.

And trust yourself while you do it.

🔗 Apply for the mastermind here →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

Krista records post-gym in her “mobile podcast studio” and dives into a mindset block almost every coach faces:

“Is what I’m doing actually valuable?”

After a coaching student hesitated to charge $50 for a session that focused on something as simple as a grocery list, Krista unpacks why coaches often undervalue their work—and how that thinking keeps them stuck, underpaid, and second-guessing themselves.

This is your reminder that coaching isn’t about the topic. It’s about the transformation.

In this episode:

• Why coaches undervalue their work and question if it’s “enough”
• The real reason even simple conversations can be deeply impactful
• How to stop assuming and start asking clients what’s actually valuable
• Why not every client is ready to go deep (and why that’s okay)
• The importance of charging for your work and trusting your role as a coach

🔗 Apply for the mastermind here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

Recorded mid-hike, this episode is a real-time reminder that your business doesn’t need more strategy, it needs stronger boundaries.

Krista breaks down how unclear boundaries are the root of burnout, resentment, and inconsistent income and how clean, well-communicated standards actually create more respect, better client results, and more money.

With real client scenarios and a $92 no-show lesson that changed everything, this is your nudge to stop over-accommodating and start leading.

In this episode:

• Why your business boundaries mirror your life and where they’re quietly leaking
• How weak or missing policies lead straight to burnout, resentment, and lost income
• What to do about late clients, no-shows, and people not using what they paid for
• How to communicate boundaries clearly (without over-explaining or softening them)
• The two big ones most coaches avoid: pricing boundaries + deciding what you’re no longer available to tolerate

🔗 Apply for the mastermind here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠

DRAFT

In this episode, Krista shares a simple but powerful strategy she fully implemented at her recent Sedona retreat—and it worked.

After years of hearing clients ask “what’s next?”, she realized she was missing a key opportunity to continue supporting them and growing her business.

She breaks down how she created a natural next step for her clients and how you can do the same in your own offers.

In this episode:

• ​Why your clients are already thinking about what’s next
• ​The opportunity you might be missing after your offers end
• ​How Krista introduced her mastermind in a way that felt natural and aligned
• ​Simple strategies to keep your clients in momentum (and in your world)

🔗 Apply for the mastermind here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠