Boss It Podcast

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How do we work smarter and not harder? Let's share with you our Cookie Crumb Method™! 

In our Cookie Crumb Method™…you repurpose your content! This is a great productivity hack that you must try to include! 

 Here are a few ways of repurposing your video content! 

1. Take your video show and turn it into a podcast- you can literally strip the audio out and show up on a whole other platform.
2. Why not take the podcast as a video or audio and break it down even further into 60-second fragments to place on your Instagram feed?
3. You can take your video clip and place it as an IGTV on Instagram - then your community can stay on their native platform!
4. You can take your videos and start a YouTube channel.
5. Take the transcript from your video show and turn it into a blog! Or place the transcript on your website to increase SEO for your webpage.
6. Now… you can take your transcript and turn it into an email newsletter! 
7. Take your video show thumbnail and create a Pinterest Pin so you can direct more traffic to your website

 Instagram Live under 10 minutes can be downloaded and repurposed as a video that can be used for all of the above! 

Now it’s time, it's commitment time! 

Choose one of the above and take a piece of creative content and repurpose it to another format and now post one piece of content x 2 and then once you have the hang of that.. post it x 3! 

Remember, just like a cookie, you will be breaking up your cookie and sharing the content on different platforms. 

For more great contact, head over to bossitclub.com and follow us on Instagram at @bossitclub

You Got This! 

 Sophia 

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re here for you! 

Influencer marketing is the best form of marketing today! I can say this confidently because we have been able to launch products in niche categories to communities that may have never heard or seen these products before! Big companies like Apple and Chanel have had to use influencer marketing in some capacity along the business journey. 

In this episode, I provide you with three more reasons as to why you need to incorporate influencer marketing into your business! 

1. Great access to User Generated Content (UGC) and will help with social proof and validate the product or service, plus you can use UGC in future paid ad campaigns. 
2. Increase exposure and set up your product or service to go viral on social media 
3. Building a community of followers and buyers who will continue to support the growth of your brand and company. 

Influencer marketing is wonderful, but it will only work if you have chosen the correct influencer to match your ideal customer avatar. Get this right, and then there is no doubt your influencer marketing campaign will work to spread the word and generate more sales. 

We also touch on how marketing can be uncomfortable and how I will use the reframe that I need to speak about my service or product a little bit more than I am comfortable with because my ideal audience members need the solution that I can offer and they may have missed the first, second or hundredth announcement.

Marketing is an act of service, as nobody will jump out of their seats to get going the first time! 

We also touch on goal setting and planning. If you plan to achieve a goal, ensure you have placed time aside each day in your calendar so you can execute your plan! 

If you would like to get in touch, drop us an email at [email protected] or send us a direct message on Instagram.

Remember, Make A Plan and Take Action - Yes You Can Have It All! 

You Got This, 

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re Here for You!

In this episode, we speak with Meera Sharma. Meera chats with us about her path to creating the School of Sass with the goal to educate everyone on the skills. They need to stay motivated, positive, and live the life they’ve imagined by channeling their inner sass.

At the same time, Meera acknowledges we can all have a down day, which is exactly when we need someone to cheer us on. This inspired her to publish The Little Book of Sass, featuring ‘sasspirational’ quotes to perk people up when they need it the most.

Currently, you can find Meera hosting a weekly motivational talk show, The Sass Life, airing on the world’s largest original digital audio broadcast platform, Dash Radio. Giving a new meaning to Monday Motivation, The Sass Life is the best way to kick-start your week and get inspired. Every week Meera speaks to notable women who are experts in their fields to learn how they’ve channeled their inner sass to create the life of their dreams. 

If you would like to find out more about Meera, you can follow her on Instagram and find out more about her on Website.

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re Here for You!

In this episode, we speak about why influencer marketing is so important to grow a small brand. Brands such as Chanel even used a form of influencer marketing back in the 1940s by spreading their Chanel No.5 in the air to attract customers!

Today, I am sharing three reasons why you NEED to include influencer marketing in your promotions! 

1. Social Proof - everyone loves customer reviews. Reviews drive customer confidence and this helps with sales! 
2. Customer Feedback and feedback from your Influencer Team
3. Best Return On Investment (ROI) when you send out PR packages 

As we head into the selling season, planning an influencer campaign can make or break your season’s results! We will be releasing Influencer Marketing Made Easy soon along with free training to ensure you are selecting the best influencer and content creator for your products.

If you want to learn more about how to sell with influencer marketing, email us at [email protected] and we can direct you to our free training! 

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re Here for You!

In this episode, we speak about the Plan Do Study Act (PDSA) Cycle and how it relates to the three phases of business which are essential for any business to go through. 

 The three phases of business are similar to building a house or a skyscraper! 

1. Discover It - You may be ashamed of not figuring out what business venture you will want to start at the first attempt… or worse yet.. you feel like you have failed at the first business you attempt… but this is not a failure. It is simply you exploring different options to see what idea, service, or product offering will fit your lifestyle, passion, and personality! This is similar to laying the foundation of a house. You would never build a skyscraper building on a swamp… find a strong foundation, before you start building and you will be unstoppable!                                                                                                                                                         
2. Build It- When starting a business, you need a community of buyers, and having brand name awareness will make your product or service even more valuable as copycats won't be able to touch you! Using different methods such as influencer marketing will help you build connections with the community and spread brand name awareness. Collaborations are another key way to ensure you’re building your business.                                     
3. Scale it- this is the time in business when you expand to different distribution channels and consider investing even more in paid advertising to really market your business so you can continue reaching a broader and broader audience.  

 
Any time you move from one phase to the next, or you change one element in your business, you should run through the PDSA cycle and ensure you are measuring the change with Key Performance Indicators (KPIs).

You might make a change to help build your audience but what are the KPIs that you will be measuring to ensure the change was positive or negative? How long will you test out the change before you call it quits or decide if you will continue keeping the change?

We speak about all of these items in our Behind The Scenes Mentorship (BTSM) Program to help you move from one phase of the business to the next and ensure you meet your goals in a structured PDSA format!

If you want to learn more, email us at [email protected], or listen to the instructions associated with the pre-roll! 

Head to bossitclub.com to check out other fantastic podcasts and masterclasses! 

 
XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re here for you!

In this episode, we speak to the business owner who could be transitioning back into the office as a leader or as an employee in a post-pandemic world! If you haven’t heard of the word Re-Boarding, we’re going to walk you through tips on how to “re-board” yourself or your team back into office space - onsite or even virtually. 

I am going to share 4 tips on how to re-board, so the transition will have a few less hiccups. 

1. Acknowledge your feelings and the feelings of your team members. 

• A suggested exercise is to imagine the worst-case scenario and the best-case scenario of returning back to the workplace to help reduce anxiety and fear. 

2. Be patient and compassionate with yourself and others. 

• Leaders may need to slow initiatives down to help with change management. Team members need to ensure they are taking walking and stretch breaks and drinking water throughout the day.  

3. Ask for help.

• Many people will not ask for help until it’s too late. Offer help to others… be inviting and open so your colleagues feel comfortable reaching out for help. 

4. Confident Conversation with your leaders and managers regarding the re-boarding plan. 

• Pro Tip: if you present a problem to your leader, then also present a solution.

Coming out of a worldwide pandemic is no joke. The whole world was rocked and we are still feeling the effects and could be feeling the lasting effects for many years to come.

Be kind to yourself and others. You got this! If you have any questions or concerns regarding the episode, you can send us an email at [email protected]!

Remember, Make a Plan and Take Action…Yes, You Can Have It All! 

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re here for You!

Are you expecting too much for your business too fast? This is difficult because many business owners may be placing themselves in a difficult situation where they are expecting WAY too much from themselves and their business too fast!  

Today, I am providing 3 strategies to help you be kinder to yourself so you can push forward in business by enjoying the entrepreneurial journey rather than dread it! 

1. You have to understand that your business is going to take time to grow and you have to adjust your expectations.

2. Be present in the current state that you're in:

• Discovery phase  - the land that the building stands on 
• Build it phase - the foundation the building stands on 
• Scale it phase - the tower on top 

3. Take responsibility.

You might wish to take a few minutes after this episode for a period of self-reflection… and think… do you expect too much, too fast from your business? Or you may want to evaluate what stage of business are you in? Are you really taking on the responsibility? 

Enjoying these episodes? If you haven’t signed up for our mailing list yet, head to bossitclub.com and join! We will let you know whenever we drop a new episode! 

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re here for you! 

Managing fear in your business is vital for you to push forward into action. Many people need to manage their fear mindset before they can move forward. In this episode, we speak about the 5 steps to managing your fear and then a real example of my current fearful situation. 

Here are the 5 steps we speak about in this episode: 

1. Acknowledge The Fear 
2. Name The Fear 
3. Find the Trigger 
4. Reframe the trigger and dial it down 
5. Be Compassionate to the fear and yourself 

By managing your fear in business or in any situation that life throws you, you will be able to think more critically, assess the situation, and then move into appropriate action. 

Remember to take what you need from each episode and apply these concepts to your own situation. 

Enjoying these episodes? If you haven’t signed up for our mailing list yet, head to bossitclub.com and join! We will let you know whenever we drop a new episode! 

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re here for you!

Do you feel like your calendar is a complete mess? Or perhaps the day will go by and you have not accomplished all that you thought you would?

Today I am sharing my 3 strategies on how to clean up your calendar and set up my week for success! 

1. What are your core values? What creates joy for you during the week? What activities bring you energy? Can’t figure out what your values are? No worries, we have a great tip in this episode to help you out! 
2. When was the last time you assessed your calendar? Do you actually know how you spend your time right now? We have a great tip on how to record your time day-to-day to ensure you’re not “wasting” time. 
3. Create more open space in your calendar and do not “over-book”. We have great tips on when to create this open space depending on your own personalized situation. 

Remember to take what you need from each episode and apply these concepts to your own situation. 

Enjoying these episodes? If you haven’t signed up for our mailing list yet, head to bossitclub.com and join! We will let you know whenever we drop a new episode! 

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub

Send us Fan Mail

We’re here for you! 

Have you ever felt that you were on a hamster wheel of always chasing more? Or you never feel satisfied with the resources (time, money, or energy) you have to start and scale your business?

In this episode, we speak about the stretcher’s versus the chaser’s mindset, concepts from Scott Sonenchein’s book, Stretch: Unlock the Power of Less And Achieve More, and apply these stretcher’s mindset to the entrepreneur journey. 

The three concepts we will speak about are:

1. Psychological Ownership  
2. Embracing Constraints 
3. Don’t Fear Your Frugality 

Remember to take what you need from each episode and apply these concepts to your own situation. 

Enjoying these episodes? If you haven’t signed up for our mailing list yet, head to bossitclub.com and join! We will let you know whenever we drop a new episode!

XO,

Sophia.

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub