BOSS IT with Carl Reader

BOSS IT with Carl Reader

By Carl ReaderBusiness
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BOSS IT with Carl Reader episodes

  • Bulletpoint Business - Nailing your USP
    Today I wanted to talk about unique selling propositions - a common phrase often thrown around in the business world, but one that many businesses usually miss the point of.
    In my experience, businesses either go two ways with USPs - both approaches are extremes, and they’re both wrong.
    These are my top tips to get your USPs bang on.
    This is a #BulletpointBusiness episode of The Carl Reader Show, where I’ll distil complicated business concepts into bulletpoints that you can take away and action.
    5 min
  • Bulletpoint Business – What Most Retailers Are Doing Wrong
    Another day, another big high-street name in the press with problems. What’s going on?
    In this short (15 min) episode, I talk about the rules of the game that apply to all businesses – not just retail – anybody that runs a business – anybody that has a customer needs to listen to this.
    In a globalised, automation-heavy world – how do you differentiate?
    This is a #BulletpointBusiness episode of The Carl Reader Show, where I’ll distil complicated business concepts into bulletpoints that you can take away and action.
    6 min

About BOSS IT with Carl Reader

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BOSS IT with Carl Reader, author of the bestselling book BOSS IT - Control your time, your income, and your life.