Today I wanted to talk about unique selling propositions - a common phrase often thrown around in the business world, but one that many businesses usually miss the point of.

In my experience, businesses either go two ways with USPs - both approaches are extremes, and they’re both wrong.

These are my top tips to get your USPs bang on.

This is a #BulletpointBusiness episode of The Carl Reader Show, where I’ll distil complicated business concepts into bulletpoints that you can take away and action.

Another day, another big high-street name in the press with problems. What’s going on?

In this short (15 min) episode, I talk about the rules of the game that apply to all businesses – not just retail – anybody that runs a business – anybody that has a customer needs to listen to this.

In a globalised, automation-heavy world – how do you differentiate?

This is a #BulletpointBusiness episode of The Carl Reader Show, where I’ll distil complicated business concepts into bulletpoints that you can take away and action.